Based on numbers from mobile ad network Jumptap, which covers 134 million mobile users in the U.S. and 206 million mobile users worldwide, tablets accounted for 18 percent of all traffic on its network — compared to 78 percent for smartphones and 4 percent for feature phones. With the data from Jumptap’s most recent monthly report and its latest projections, tablets are set to continue this upward trend at a rapid pace. Continue reading Consumers Increasingly Turn to Tablets for Mobile Content

Apple kicked off the mobile apps craze five years ago and the industry continues to gain momentum. App stores run by Apple and Google offer more than 700,000 apps each. Because of the growing range of choices, it is estimated that consumers spend an average of two hours per day with their apps. And they’re spending money on them, too. However, this may only be the beginning. Continue reading App Industry Continues to Boom, Five Years After it Began

According to the Obama administration and the Federal Communications Commission, customers should be able to switch cellular carriers and keep their own phones while doing so. With that support, it could soon be easier for consumers to take advantage of lower rates from competing carriers once the initial contract is fulfilled, and could also mean more price competition and added choices for cellphone users. Continue reading President and FCC Back Consumer Right to Unlock Phones

Slowly but surely Facebook is developing and understanding its own strengths regarding its ability to compete within the online advertising world. And the social networking giant is actively looking for ways to gain more ground on the online ad powerhouse that Google has become. But the problem remains, how does Facebook prove its value to online advertisers? Continue reading Facebook Bolsters Ad Efforts, Looks to Compete with Google

New trends in the tech gadget space are returning to a consumer more engaged with his or her surroundings. Whereas smartphones and computers require that people’s attention go toward a screen, pulling attention away from the real world, new innovations may lead to the consumer becoming once again more engaged with the physical world. Many of these new ideas involve wearable devices. Continue reading Wearable Tech Gadgets Put Users Back in the Physical World

At last week’s Mobile World Congress in Barcelona, CNET was impressed with the Asus Padfone Infinity, Asus FonePad, Nokia Lumia 720 and Sony Xperia Z tablet. In selecting its Best of Show award, however, a panel of CNET judges focused on the potentially disruptive category of new mobile operating systems. Mozilla’s Firefox OS and Canonical’s Ubuntu Touch generated the most buzz at MWC. Continue reading CNET Gives MWC Best of Show Award to Ubuntu Touch OS

Engadget writes about its favorite devices and trends to come out of last week’s Mobile World Congress in Barcelona. While there weren’t many debuts of flagship products compared to previous years, some devices still stood out, including the new LG handsets, the Sony Xperia Tablet Z, and HTC’s recently launched One smartphone. Regarding wireless products, Engadget calls this year’s MWC one big “NFC love fest.” Continue reading Engadget Review: Best of the Best at Mobile World Congress

Rising royalty costs are causing a problem for Pandora, the popular music streaming service that will now have to limit the amount of free music users can access on mobile devices. According to a blog post from Tim Westergren, the company’s founder, users will face a limit of 40 hours per month on mobile devices, a change to take effect this week on the free streaming service. Continue reading Pandora Limits Free Mobile Streaming Due to Royalty Costs

According to Nielsen’s Vice Chair Susan Whiting, who was a part of a panel discussion analyzing disruption in traditional media usage at the Mobile World Congress in Barcelona on Wednesday, consumers are not abandoning one platform for another. Instead, they’re spending more time than ever viewing and reading news and entertainment content, using mobile devices as an access point. Continue reading Mobile Activity on Upswing, Opens Doors for Mobile Ad Biz

“American Idol” has begun using Twitter as a platform through which to take instant audience polls. Using two possible hashtags per question, those in the audience can respond to network inquiries like: Do you agree with the judges tonight? Once the answers are submitted, Fox and partner FremantleMedia will update a graphic almost instantaneously as results come in, creating a live tug of war. Continue reading American Idol Adds New Twitter Fan Meter for Live Polling

Chip company Qualcomm made its fortune in mobile connectivity, but is pursuing additional initiatives as well. Most recently, it has created an open source mesh-networking platform called AllJoyn, which connects nearby devices to each other instead of connecting each device back to the Internet. Qualcomm plans to announce its plans at the Mobile World Congress show in Barcelona this week. Continue reading AllJoyn: Qualcomm Touts Peer-to-Peer Networking Platform

Film editor Dan Lebental, motivated by the desire to interact more directly with media, has designed an editing app called TouchEdit that he describes as a “21st century version of the Moviola.” Lebental was intrigued by the similarity of using the iPad’s touchscreen with how editors would formerly “touch film.” His app intends to bring back that simplicity while integrating the latest in mobile technology and cloud-based services. Continue reading Movie Editor Develops Frame-Based Editing App for iPad

An online petition to the White House regarding the locking of mobile phones has gathered more than 100,000 signatures, the milestone at which the U.S. government is required to issue an official response. The petition is intended to make unlocking phones legal again. The signature-gathering campaign has largely generated followers via social networks including Twitter and Reddit. Continue reading Petition Hopes to Make Unlocking Cell Phones Legal Again

Ratings company Nielsen announced this week it will expand its definition of television with a new comprehensive plan to measure video viewing across multiple platforms including broadband, Xbox and iPads. The decision to reach beyond traditional television viewing comes from the What Nielsen Measures Committee, a group comprised of members representing TV and cable networks, local TV stations, ad agencies and several big brand advertisers. Continue reading Nielsen to Redefine TV Ratings by Measuring New Platforms

With new technologies, a growing number of connected devices and the evolution of media distribution, it’s more common than ever for people to consume media across different screens, whether at home, at work or out and about. Nielsen conducted a Global Survey of Multi-Screen Media Usage to find out how consumers are dealing with the fragmented media environment — and learned that 80 percent watch online video at home. Continue reading Nielsen Global Media Report: Mobile Tablet Use on the Rise