Game developer Zynga says it will launch the new HTML5-based game “Disco Loco 3D” exclusively on the social app TikTok. The single-player endless-runner game sees players collecting dance moves while avoiding obstacles as they walk down a catwalk, similar to Zynga’s “High Heels.” TikTok says the Zynga pairing aims to test its audience’s general interest for in-app games, and says it’s exploring opportunities with other game companies. Mobile games formatted in HTML5 are an economic way to reach a large audience of global users, including in emerging markets where low-memory devices on 2G and 3G networks are the norm.  Continue reading TikTok Tests Whether Users Will Enjoy In-App Mobile Gaming

Unity has agreed to acquire the technology division of filmmaker Peter Jackson’s Weta Digital for a price reported at $1.625 billion. The San Francisco-based creator of the popular 3D game platform says the Academy Award-winning VFX firm will “continue as a standalone entity” renamed WetaFX, which Unity predicts will become its largest customer in the media and entertainment space, delivering tools Unity says will “unlock the full potential of the metaverse.” Weta and Unity have already been deeply involved over the years, collaborating on a host of tools used for films, games and immersive experiences. Continue reading Unity to Acquire Tech Division of Peter Jackson’s Weta Digital

Tech sales during the 2021 October through December holiday season will reach $142.5 billion, according to the Consumer Technology Association, which says the projection represents “a very slight 0.5 percent increase from 2020.” A record 191.3 million U.S. adults plan to purchase technology as a holiday gift, the CTA says, adding that its 28th Annual Consumer Technology Holiday Purchase Patterns report “could have important implications” for fourth quarter TV advertising. The study found that 83 percent of U.S. adults “are unaffected by or more likely to purchase tech due to the pandemic.” Continue reading CTA Forecast: Holiday Tech Spending to Reach $142.5 Billion

Pinterest is advancing its objective of becoming more than an image-sharing site by adding live shopping through an app called Pinterest TV that the company believes will help it become a creator destination. Pinterest TV will offer “a series of live, original and shoppable episodes featuring creators” streaming weekdays beginning November 8 on iOS and Android. Topics will span food, home, fashion and beauty. As part of the initiative, Pinterest is launching a virtual studio complete with producers who will help creators develop content, provide A/V support and become ready for live streaming. Continue reading Pinterest TV Launch Focuses on Live Shopping with Creators

The global computer chip shortage is worsening and expected to extend through next year, with longer delays for receipt of orders, rumors of hoarding and companies like Amazon and General Motors reporting lower than expected sales as a result of products or parts being unavailable. Apple warns that supply-chain disruptions negatively impacting manufacturing of iPhones and other products could affect the holiday shopping season. With semiconductors integral to making everything from televisions to washing machines, production shortages are creating myriad problems for factories already running at full capacity. Continue reading Global Chip Shortage Is Causing More Delays, Sales Slumps

New technology previewed this week at Adobe MAX 2021 included Project In-Between. The app generates new still-frames, bridging sequential photos to create “living images” that can be shared socially as GIFs. Drawing on the Adobe Sensei artificial intelligence tool, In-Between is a one-click animation engine that links two or more similar frames. Also teased was Project Morpheus, a “smart portrait” feature that facilitates individual video frame editing within Photoshop. Morpheus changes a scowl to a smile, adds anger or surprise, thickens hair or adjusts age, transitioning morphing out of the VFX studio and into the hands of everyday users. Continue reading Adobe’s Sensei AI Powers New Tech Previewed at MAX 2021

Samsung used its Galaxy Unpacked Part 2 streaming event to share details of a new Galaxy Z Flip3 5G, Galaxy Buds2 and Galaxy Watch4. Samsung invited users to customize their mobile devices by making design choices on their Galaxy Z Flip3 using the online Bespoke Studio, which provides a 360-degree preview of different color and style combinations. Owners of the Galaxy Z Flip3 Bespoke Edition can sign-up to replace the colors on their device panel, freedom that “allows consumers to express their unique personalities through technology.” Continue reading Samsung Invites Users to Design Their Galaxy Z Flip3 Phone

The Pixel 6 and 6 Pro smartphones are here, complete with a profound hardware upgrade, capably showcased in the camera system, which benefits from a processing boost thanks to Google’s new Tensor mobile chip. Basically, Google has completely redesigned its flagship phone, adding bold colors and improving the camera to a degree that should make it competitive with other high-performance phones. While it’s been noted that some of what are being billed as the camera’s Android 12 features exclusive to Pixel 6 have previously been offered on other phones, Google’s configuration appears to be unique. Continue reading Flagship Pixel Phones Now Powered by Google Tensor Chip

Introduced in select markets a little more than a year ago and rolled out globally in July, YouTube Shorts generated more than 15 billion daily views worldwide by late September (up from 6.5 billion daily views worldwide in March), according to YouTube parent Google. The format caps videos at 60-seconds and is designed to rival TikTok, which claims 1 billion active monthly users, putting it among the most rapid-growth platforms ever. Even with YouTube Shorts’ healthy growth, the company has just begun testing advertising and monetization approaches for the short-form video experience. Continue reading Google Imagines Future Business Model for YouTube Shorts

Surveys indicate the continued acceptance of Connected TV with advertisers, programmers and viewers, making it the fastest growing advertising platform. While this has largely been the result of housebound audiences during the pandemic, future growth is projected to be strong. A Leichtman Research Group survey shows more than 80 percent of TV households possessing at least one connected TV device (higher penetration than cable TV), which translates to 4.1 devices per CTV household. Study results also reveal that 39 percent of adults watch streaming video daily, with 60 percent streaming weekly. Continue reading Streaming Surge Makes CTV Video Top Ad Growth Platform

The expense of building and maintaining customized client servers is driving enterprise clients to the cloud, a particularly attractive destination for those building new wireless networks for mobile smart devices. Dish and Japan’s Rakuten Group online retailer are two enterprise businesses buying into these “virtualized networks,” generally believed to offer cost efficiencies, with little to no diminishment of service (and potentially improvement). Processing resources can be allocated to locations where traffic surges and traffic can be easily shifted from one server to another in the case of technical failure. Continue reading Emerging Wireless Networks Turn to the Cloud, Virtualization

Nielsen is relaunching its streaming measurement solutions as a single suite of ad-supported and subscription-based services that now captures 100 percent of activity across content, ads and platforms, the New York-based ratings and analytics firm says. Embattled of late after decades as measurement’s gold standard, Nielsen says its new emphasis on one-stop streaming measurement comes as U.S. consumers “now spend over a quarter of their total TV time” streaming. The new suite aims to give content creators, platforms, studios and advertisers a detailed look at who is streaming, what they’re watching, when and for how long. Continue reading Nielsen Claims New Suite Captures 100 Percent of Streaming

The European Parliament passed a non-binding resolution that calls for banning law enforcement’s use of biometric surveillance, including facial recognition. The vote signals what Parliament is willing to adopt as part of the Artificial Intelligence Act being developed by the European Commission. Members of the European Parliament (MEPs) advocate for a permanent ban on automated recognition of individuals in public spaces in addition to the use of private facial recognition databases such as those developed by companies including New York-based Clearview AI.  Continue reading European Parliament Recommends Ban of Facial Recognition

China’s ByteDance is preparing to launch a global shopping platform to compete with Amazon and Alibaba’s AliExpress, according to Business Insider, which gleaned the plan through the company’s job postings. Unclear is whether the retail app would be rolled out as a separate service or integrated into ByteDance’s popular TikTok, which in August added integration with Shopify. It is speculated the new service will specialize in selling products made in China to international buyers. The move follows Amazon’s removal of thousands of third-party Chinese sellers it alleged were using fake reviews and violating its rules. Continue reading TikTok Parent ByteDance Planning Global Shopping Platform

Facebook is rolling out its short-form video feature, Reels, to all iOS and Android users in the U.S. Intended to counter the increasingly popular TikTok, creators can use Reels to generate within Facebook content of up to 30 seconds using in-app editing tools for music, audio, AR filters and other effects. The feature was deployed in beta last month. Instagram introduced its own version of Reels last year, allowing videos of up to 60 seconds. Facebook also debuted a bonus program to pay creators for Reels views as part of its previously announced initiative to pay creators $1 billion through 2022. Continue reading Facebook Rolls Out Its ‘Reels’ Video Format for Mobile Users