Introduced in select markets a little more than a year ago and rolled out globally in July, YouTube Shorts generated more than 15 billion daily views worldwide by late September (up from 6.5 billion daily views worldwide in March), according to YouTube parent Google. The format caps videos at 60-seconds and is designed to rival TikTok, which claims 1 billion active monthly users, putting it among the most rapid-growth platforms ever. Even with YouTube Shorts’ healthy growth, the company has just begun testing advertising and monetization approaches for the short-form video experience. Continue reading Google Imagines Future Business Model for YouTube Shorts

Surveys indicate the continued acceptance of Connected TV with advertisers, programmers and viewers, making it the fastest growing advertising platform. While this has largely been the result of housebound audiences during the pandemic, future growth is projected to be strong. A Leichtman Research Group survey shows more than 80 percent of TV households possessing at least one connected TV device (higher penetration than cable TV), which translates to 4.1 devices per CTV household. Study results also reveal that 39 percent of adults watch streaming video daily, with 60 percent streaming weekly. Continue reading Streaming Surge Makes CTV Video Top Ad Growth Platform

The expense of building and maintaining customized client servers is driving enterprise clients to the cloud, a particularly attractive destination for those building new wireless networks for mobile smart devices. Dish and Japan’s Rakuten Group online retailer are two enterprise businesses buying into these “virtualized networks,” generally believed to offer cost efficiencies, with little to no diminishment of service (and potentially improvement). Processing resources can be allocated to locations where traffic surges and traffic can be easily shifted from one server to another in the case of technical failure. Continue reading Emerging Wireless Networks Turn to the Cloud, Virtualization

Nielsen is relaunching its streaming measurement solutions as a single suite of ad-supported and subscription-based services that now captures 100 percent of activity across content, ads and platforms, the New York-based ratings and analytics firm says. Embattled of late after decades as measurement’s gold standard, Nielsen says its new emphasis on one-stop streaming measurement comes as U.S. consumers “now spend over a quarter of their total TV time” streaming. The new suite aims to give content creators, platforms, studios and advertisers a detailed look at who is streaming, what they’re watching, when and for how long. Continue reading Nielsen Claims New Suite Captures 100 Percent of Streaming

The European Parliament passed a non-binding resolution that calls for banning law enforcement’s use of biometric surveillance, including facial recognition. The vote signals what Parliament is willing to adopt as part of the Artificial Intelligence Act being developed by the European Commission. Members of the European Parliament (MEPs) advocate for a permanent ban on automated recognition of individuals in public spaces in addition to the use of private facial recognition databases such as those developed by companies including New York-based Clearview AI.  Continue reading European Parliament Recommends Ban of Facial Recognition

China’s ByteDance is preparing to launch a global shopping platform to compete with Amazon and Alibaba’s AliExpress, according to Business Insider, which gleaned the plan through the company’s job postings. Unclear is whether the retail app would be rolled out as a separate service or integrated into ByteDance’s popular TikTok, which in August added integration with Shopify. It is speculated the new service will specialize in selling products made in China to international buyers. The move follows Amazon’s removal of thousands of third-party Chinese sellers it alleged were using fake reviews and violating its rules. Continue reading TikTok Parent ByteDance Planning Global Shopping Platform

Facebook is rolling out its short-form video feature, Reels, to all iOS and Android users in the U.S. Intended to counter the increasingly popular TikTok, creators can use Reels to generate within Facebook content of up to 30 seconds using in-app editing tools for music, audio, AR filters and other effects. The feature was deployed in beta last month. Instagram introduced its own version of Reels last year, allowing videos of up to 60 seconds. Facebook also debuted a bonus program to pay creators for Reels views as part of its previously announced initiative to pay creators $1 billion through 2022. Continue reading Facebook Rolls Out Its ‘Reels’ Video Format for Mobile Users

The entertainment industry has traditionally piggybacked on primary development in other sectors to fuel our own innovative adoption of practical and compelling technologies. History shows that we consistently benefit from numerous advances across industries for reuse or adaption in our key areas ranging from internal communication all the way to distribution of content. As we start compiling our wish lists for emerging standout technologies to be featured at CES 2022 (returning to Las Vegas January 5-8), we anticipate that an expanded computational sophistication of consumer devices will be in the cards. Continue reading Thinking About CES: Increasing Computational Sophistication

Chinese online game companies are falling in line with Xi Jinping’s government mandate to curb negative influences on the country’s youth, vowing to self-police the workarounds kids have found to circumvent regulatory limits on play-time. In August, China banned persons under 18 from playing video games more than three hours each week. More than 200 game firms including Tencent and NetEase say they will comply with regulations announced by China’s National Press and Publication Administration and take steps to ensure the rules are enforced. The NPPA suggested use of facial recognition to accomplish that goal. Continue reading Gaming Industry Reacts to New Entertainment Rules in China

Amazon’s planned department stores will leverage technology to boost clothing sales. The company is testing concepts such as having customers use their phones to scan QR codes of apparel they’re interested in so employees can place the items in a dressing room. Customers could then request alternative items using a touchscreen that may prompt with additional suggestions based on their taste. Amazon is considering opening department stores next year, primarily as a way to sell clothing from Amazon’s private labels as well as select third-party brands that sell on Amazon.com. Continue reading Amazon Plans High-Tech Department Store Dressing Rooms

Apple and Google are introducing privacy protections to thwart marketers from gaining access to consumer data when displaying ads, a change that is expected to seriously impact the online advertising schema that is the bedrock of ‘free’ apps and websites like Facebook and TikTok. In April, Apple iPhones debuted a pop-up window that asks people for permission to be tracked by apps. Google has outlined plans to disable a tracking capability in its Chrome web browser. And Facebook announced last month that is working on a new type of ad display that will not rely on personal data. Continue reading Consumer Privacy Concerns May Affect Future of Digital Ads

The “zero trust” policy envisioned by President Biden in May when he signed an executive order to improve cybersecurity has begun taking shape with the release last week of a draft blueprint by the White House Office of Management and Budget (OMB). While Biden’s order covers the public and private sectors “and ultimately the American people’s security and privacy,” zero trust focuses on identifying and implementing best practices for the federal government’s digital platforms and processes. Deployment will take years of investment and effort. To help jump-start the initiative, some primers have hit the news feeds. Continue reading Government Pursues ‘Zero Trust’ Approach to Cybersecurity

In the midst of troubling press attention as the company faces antitrust claims and ongoing criticism of its App Store business model, Apple unveiled its iPhone 13 and Watch Series 7 during a streaming event yesterday. Apple CEO Tim Cook appeared live on a virtual set rather than the traditional in-person stage as a precaution during COVID-19. Apple’s iPhone 13 Pro features a new camera system that promises a new cinematic mode, improved low-light capabilities and an updated ultra-wide lens. The Apple Watch 7, touting a revamped look, includes new features such as a larger screen, softer corners, more support for e-bikes and fall detection for cycling. Continue reading Apple Unveils iPhone 13 and Watch Series 7 at Annual Event

Apple’s notoriously strict terms of doing business in its App Store appear to be loosening. A federal judge has ordered the company to allow developers to offer customers alternative payment methods after ruling that all payments go through Apple violate California’s unfair competition laws. Apple is ordered to within 90 days begin allowing developers to include in their apps payment links to processors other than the App Store. Developers now see a path to avoid handing Apple commissions of up to 30 percent for handling sales through the $100 billion online market.  Continue reading Judge Loosens Apple Stranglehold on App Developer Profits

In the security world, “bug bounty” programs are becoming more common, from Facebook to the Department of Defense. Hackers who can reveal the hidden vulnerabilities of a device, system or corporation can reap significant financial rewards. Apple launched its program in 2016 and offers payouts of up to $1 million for the most elusive flaws. The tech giant reportedly spent $3.7 million on such exercises in the 12-month period ending in July 2021, during which time Google shelled out $6.7 million and Microsoft spent $13.6 million. Such programs have become a valuable tool in security maintenance, putting hackers’ inquisitive natures to productive use.  Continue reading Tech Firms Raid Security Flaws with ‘Bug Bounty’ Programs