New estimates from eMarketer indicate that advertisers in the U.S. will spend more on digital advertising through the likes of Facebook and Google in 2019 than traditional media such as television, radio and newspapers. Advertisers are expected to spend in excess of $129 billion on digital advertising this year as compared to the more than $109 billion they will spend on traditional advertising. The shift would mark the first time in history that digital advertising would comprise more than half of the U.S. ad market. Continue reading Advertisers to Spend More on Digital Than Traditional Media

The U.S. Government Accountability Office (GAO), an auditing agency, issued an independent report that encouraged Congress to develop an Internet data privacy legislation similar to the European Union’s General Data Protection Regulation (GDPR). The House Energy and Commerce Committee requested this GAO report two years ago; a February 26 hearing will discuss the report’s findings and the possibility of drafting such legislation. Prospects for such a law now is weaker due to partisan divides over federal regulation. Continue reading GAO Report Suggests GDPR-Like Internet Data Privacy Law

The Entertainment Technology Center’s team of journalists and analysts reported live from CES 2019 in Las Vegas last month. Our extensive post show analysis — which includes video reports, keynote and panel overviews, and coverage of trends regarding products and services that will impact media & entertainment — is now available online. This year’s report examines key areas such as 5G technology, emergence of the Data Age, introduction of commercial quantum computing, advances in cloud computing, artificial intelligence, machine learning, AR/VR, smart homes, digital assistants, robotics, and an array of CE products and services related to these growing sectors. Continue reading ETC@USC Publishes Coverage and Analysis of CES 2019

The number of Snapchat app users will remain the same this quarter, news that was a relief to investors and helped propel Snap shares up 22 percent, to $8.62 in after hours trading. Since it went public in March 2017, Snapchat has competed with Facebook’s Instagram, which adopted many Snapchat features. Snap also redesigned the app, to the dismay of some advertisers and users. In Q4, Snap, with 186 million daily active users, was on a par with the previous quarter, although down one million from the same period a year ago. Continue reading Snap Maintains User Numbers, Aims for Profitability in 2019

While Super Bowl LIII between the New England Patriots and Los Angeles Rams experienced a drop in television viewership (Nielsen indicates the game generated an average audience of 98.2 million viewers), CBS revealed that streaming the event reached new popularity this year. According to the network, the Super Bowl was viewed by 100.7 million viewers across all platforms, including digital and streaming. CBS notes that the game was streamed on 7.5 million unique devices, marking a 20 percent jump over the previous year and a new streaming record for the Super Bowl. It was available across an array of online and mobile properties. Continue reading Super Bowl Expands to More Apps, Sets Streaming Records

Twitter shared details regarding its total number of daily users for the first time, and it turns out the platform has more than 60 million fewer daily users than Snapchat, and significantly less users than Facebook’s messaging service WhatsApp. However, since Twitter currently has 126 million daily active users (DAU), that means about 39 percent of its monthly active users (MAU) are now using the app on a daily basis, which should prove to be an important metric to investors as it shows that Twitter is in fact growing. Continue reading Twitter Releases Daily Active Users Total For the First Time

Alphabet’s revenue is booming, but its costs are also increasing, the result of its efforts to diversify beyond online advertising. Thus, although Internet search showed very strong returns, Alphabet shares fell in after-hours trading due to its shrinking margins and slower revenue growth. In addition to its Google search engine, Alphabet comprises YouTube and Waymo self-driving car divisions. The parent company’s increased spending on those two divisions in Q4 pushed margins down to 21 percent from 24 percent a year earlier. Continue reading Alphabet Revenue Robust, But Costs of Diversification Grow

Streaming music giant Spotify has signaled its commitment to building a leading podcast network with strategic acquisitions of podcast publishing platform Anchor and podcast content creator Gimlet Media. The purchases are part of the company’s plan to produce more original programming, grow Spotify’s audience, and eventually become the top global audio platform. Spotify founder and CEO Daniel Ek predicts that expanding podcast offerings will lead to a future in which non-music audio content will represent 20 percent of listening via Spotify. Continue reading Spotify Commits to Podcast Network with Major Acquisitions

An investigation reveals that Facebook has been secretly paying users ages 13 to 35 since 2016 to install an iOS or Android “Facebook Research” app that gives the company access to all of their smartphone and Internet activity. The Research app is similar to Facebook’s Onavo Protect app that Apple banned in June and may also be a violation of Apple policy. Legislators on both sides of the aisle were infuriated at the news, decrying the surveillance technology. Facebook’s earlier Onavo app was also criticized as spyware.

Continue reading Facebook Solicited Teens to Download Its Surveillance Tool

Snap Inc. is reportedly mulling the introduction of longer lasting or permanent content to its popular Snapchat app, which has found a significant audience with a model based on disappearing photos and videos. Changing its most iconic feature would mark a major departure for Snap, but could lead to a much needed revenue source for the company if it doesn’t alienate its current users. Snapchat, which launched in 2011, is particularly popular with teens and millennials. Snap is also said to be considering an option that would allow for identifying users who create public posts. Continue reading Snapchat Considers Shift in Its Model with Permanent Snaps

Apple is reportedly planning a new subscription service that would serve like a Netflix for games, according to people familiar with the initiative. The company began private meetings with game developers during the second half of last year. Insiders suggest Apple has also discussed potential publishing partnerships that could provide the tech giant with control over distribution, marketing and other areas. Plans are believed to be in the early stages and details, including cost of a possible subscription service, are not yet available. Meanwhile, Apple has also been working on subscription video and magazine services. Continue reading Apple Continues Push into Services with Subscription Plans

Facebook chief exec Mark Zuckerberg reportedly plans to integrate the company’s Instagram, Messenger and WhatsApp messaging apps. According to those familiar with the plan, the three services will continue operating as standalone apps, but their tech infrastructure will be stitched together. For the first time, the messaging networks’ 2.6 billion global users will be able to communicate across platforms. The initiative is expected to be completed by the end of this year or early 2020. It will require teams to significantly reconfigure functionality of all three services and will include new end-to-end encryption. Continue reading Facebook to Integrate Instagram, Messenger and WhatsApp

Amazon’s AWS cloud computing unit has announced its new WorkLink service that promises to provide workers with simple and secure mobile access to all of their companies’ intranet sites and web apps. Since most companies typically use virtual private networks or mobile device management software for such remote access, AWS wants to replace the often expensive and complex use of these approaches with simple one-click access that employees should find similar to basic Internet browsing on their various devices. Continue reading WorkLink From AWS Enables Secure Mobile Intranet Access

In light of the fact that the European Union’s Copyright Directive may soon give publishers the right to demand payment when portions of their articles appear in news search results, Google is considering ceasing its Google News service in Europe. Although the law is not yet finalized, Google public policy manager for Europe, the Middle East and Africa Jennifer Bernal stated that the company could reluctantly quit Europe after it has the chance to do a close examination of the proposed law’s details. Continue reading Facing EU Copyright Law, Google May Remove News Service

Facebook unveiled Spectrum, an open-source image processing library to help improve the quality and reliability of images uploaded through its own apps. Spectrum, which Facebook first showed publicly and launched in beta in November, is now on GitHub, available to the developer community. As higher quality cameras on smartphones have become a key selling point, consumers are dealing with larger image files, which can be a stumbling block since they eat up more device memory and more network bandwidth. Continue reading Facebook Introduces Open-Source Image Processing Library