Netflix is strategizing ways to court the hundreds of thousands of people in places like India that are glued to watching YouTube on their mobile phones. Only a few months, ago, Netflix chief executive Reed Hastings said sleep was Netflix’s biggest competitor. But since his company is also eyeing India for its next 100 million Netflix subscribers, that country’s focus on YouTube is concerning. Netflix and Amazon, both of which have spent billions to produce original content, still find it difficult to crack emerging markets. Continue reading Netflix and Amazon Face Formidable Video Rival in YouTube

Android TV, first unveiled in 2014 and updated by Google in 2017, is making a splash, and NAGRA is one of a handful of companies enabling mid-sized cable and telecom operators to add the offering. According to the company’s senior director of product marketing Simon Trudelle, NAGRA is currently helping to deploy eight active 4K Android TV projects, the most recent being the United Group, a telecom/media operator in South East Europe. NAGRA provides advanced content protection technology for its hybrid TV platform. Continue reading NAGRA Helping Cable, Telecom Operators Deploy Android TV

Nielsen research indicates that American consumers are regularly accessing second screens while watching television content. The study found that 28 percent of U.S. adults “sometimes” use a device such as a smartphone or tablet at the same time they are watching TV, while 45 percent say they turn to a second screen “very often” or “always.” Only 12 percent of respondents suggest that they “never” access other devices during TV viewing. Nielsen found that second screens are often being used to complement the TV viewing experience, rather than serving as a distraction. Continue reading Study Shows That Second Screen Is Popular with TV Viewers

According to 7Park Data, the majority of content — 63 percent — viewed via Netflix is licensed content. Whereas viewing of original content rose from 24 percent a year ago, it still only accounts for 37 percent of its U.S. streams this October. Of the licensed content, NBC’s “The Office” is the most viewed TV show on Netflix, with “The Chilling Adventures of Sabrina” in second place. The dominance of licensed content is worrisome for Netflix given that Disney, Fox and WarnerMedia will soon pull their programs. Continue reading Netflix Users Watching More Licensed Than Original Content

Location data has become big business. According to recent research from The New York Times, at least 75 companies receive reams of precise, anonymous location data from apps with enabled location services. Some of these companies state they track up to 200 million mobile devices, to collect such data, which they sell, use or analyze for customers such as advertisers, retail companies and financial outlets including hedge funds. The location-targeted advertising industry is valued at $21 billion this year. Continue reading The Industry Built Upon Analyzing, Selling Your Location Data

Whether it involves movies, sports events or in-the-moment activities — sharing the experience with friends can make it more enjoyable. This is what Facebook is reportedly testing with its “Watch Videos Together” feature. This feature includes the ability to watch a video within a Messenger group chat while simultaneously commenting, discussing and joking about it. Earlier this year, Facebook launched its Watch Party. Facebook is now potentially expanding its concept of the Watch Party to Messenger, the popular instant messaging app and platform. Continue reading Facebook Messenger Tests ‘Watch Videos Together’ Feature

Sprint, the fourth largest wireless carrier in the U.S., plans to deploy a 5G mobile smart hub in the first half of 2019 developed with HTC and Qualcomm Technologies. Sprint says the “device will deliver multimedia and connected data capabilities in a compact and portable design,” featuring Qualcomm’s Snapdragon X50 modem for 5G in addition to Gigabit LTE capabilities. The Kansas-based telecom will introduce its mobile 5G network in Atlanta, Chicago, Dallas, Houston, Kansas City, Los Angeles, New York City, Phoenix and Washington, D.C. Additional markets, the device name and feature specs will be announced at a later date. Continue reading Sprint Plans 2019 5G Hotspot Launch with HTC, Qualcomm

CES 2019 in January will highlight discussions about what we can expect with 5G next year and beyond. Fifth-generation mobile communications brings faster speeds, lower latency and the ability to connect more devices, meaning it will not simply speed up mobile phones but power nascent digital technologies from VR and IoT to autonomous vehicles and smart cities. CES 2019 offers a Wednesday 5G summit, and the first 5G products will be sprinkled across the show floor. The ETCentric team will be in Las Vegas reporting on a number of companies in this space. Continue reading CES: Understanding the 5G Ecosystem in 2019 and Beyond

Apple is not expected to produce a 5G-capable iPhone until at least 2020, according to sources, although Samsung Electronics has already stated that it plans to release a 5G smartphone next year. A 5G network will offer significantly increased mobile data speed, but Apple will hold off — as it did with new 3G and 4G mobile networks — to wait until new network problems are ironed out. The move will put Apple behind its competition, and, with 5G, some experts say the big speed upgrade makes that wait riskier. Continue reading Samsung to Introduce 5G Phone Next Year Ahead of Apple

Research firm Gartner published a Q3 report indicating that global smartphone shipments are continuing a slow but steady growth pattern. Handset sales only increased 1.4 percent to 389 million units overall. However, Chinese brands Huawei and Xiaomi are doing much better (Huawei recorded a 43 percent jump). Meanwhile, IDC reports a more dramatic uptick in the international wearables market. Xiaomi experienced a 90.9 percent year-over-year increase in shipments for Q3, overtaking Apple for the world’s top spot. According to IDC, Fitbit is holding strong in third place. Continue reading Smartphones and Wearables Experience Growth in Q3 2018

According to an Ericsson Mobility report, 5G will have the fastest rollout in mobile history, achieving mass market status in 2020 and available in 40 percent of the world by 2024. As a provider of 5G infrastructure hardware, Ericsson is well positioned to make this prediction, although it tempered its own enthusiasm by warning that, “many challenges lie ahead.” Ericsson based its forecast on the fact that manufacturers are building 5G chips and devices and consumer anticipation for 5G is higher than previous generations. Continue reading Ericsson Forecast: 5G Rollout Will Set New Record for Speed

In a strategy shift, Google-owned YouTube plans to make much of its original video programming available for free starting next year. YouTube Originals will be offered as free, ad-supported content, rather than exclusively available via the $11.99-per-month YouTube Premium subscription service (formerly called YouTube Red). YouTube will continue to greenlight scripted productions, but plans to scale back in order to focus on more mainstream celebrity-driven and creator-based reality offerings. YouTube refers to the new strategy of combining ad-supported and SVOD programming as “Single Slate.” Continue reading YouTube Plans to Offer Free, Ad-Supported Originals in 2019

Snapchat’s Discover section now features a new channel called “Shop & Cop” that offers an e-commerce experience powered by Shopify. The new channel allows consumers to shop without having to leave the app. It is curated by Snapchat, but features Shopify merchants selling their products. Black Friday and Cyber Monday served as the launching pad for rolling out the feature while offering special bargains. Coco and Breezy, Gymshark, Kylie Cosmetics and Drake’s merchandise shop TourLife are among the 20 brands that have already signed on. Continue reading Snapchat Intros Native Shopping with E-Commerce Channel

Due to iPhone sales that have been slower than expected, Apple has cut production orders for the three models it debuted in September, frustrating suppliers and the workers who assemble the phones. Of particular note is its lower-priced model, iPhone XR, which saw its 70 million planned production units plummet by up to one-third. Bedeviled by competition from China and an overall lagging smartphone market, last week Apple again cut its production numbers for the iPhone XR. Apple’s shares fell 4 percent to $185.86. Continue reading Apple Cuts iPhone Orders, Impacting Suppliers and Workers

A report from the Interactive Advertising Bureau and PricewaterhouseCoopers shows marketers are spending considerably more on digital advertising due to an increased use of mobile devices, as well as online shopping and greater consumption of video, music and podcasts. Digital advertising ramped up 23 percent to $49.5 billion in the first half of 2018, from $40.3 billion during the same period in 2017. Of that, advertisers spent almost 63 percent ($30.9 billion) on mobile advertising in 2018, compared to 54 percent in 2017. Continue reading Mobile Use, Online Shopping and Video Spur Digital Ad Growth