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ETCentric StaffApril 8, 2024
Mobile entertainment platform Storiaverse is connecting writers and animators around the world to create content for what it claims is a unique “read-watch” format. Available on iOS and Android, Storiaverse combines animated video, audio and text into a narrative that “enhances the reading experience for digital native adults.” Created by Agnes Kozera and David Kierzkowski, co-founders of the Podcorn podcast sponsorship marketplace, Storiaverse caters to graphic novel fans interested in discovering original, short-form animated stories that range from 5-10 minutes in length. At launch there will be 25 original titles. Continue reading Short-Form Video App Storiaverse Touts ‘Read-Write’ Format
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ETCentric StaffMarch 26, 2024
Google is beginning to extend YouTube TV’s multiview functionality to mobile platforms, with iPhones and iPads added in time for March Madness and Android coming in the months ahead. During early access, some users will see an option to simultaneously watch up to four different, though pre-selected, streams in their “Top Picks for You” section. After selecting multiview, viewers will be able to toggle audio and captioning between streams and can jump in and out of a particular game’s full screen view. YouTube TV announced multiview last month “on all devices that support multiview.” Continue reading YouTube TV Begins Offering Multiview for iPhones and iPads
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ETCentric StaffMarch 25, 2024
U.S. Attorney General Merrick Garland, joined by 16 other state and district attorneys, has filed a civil antitrust lawsuit against Apple for “monopolization or attempted monopolization” of the smartphone market. The move comes after years of regulatory scrutiny triggered by complaints from companies who compete against Apple or rely on it to do business and pay hefty fees for doing so. The charges center on the iPhone, which has an estimated 60 percent share of the U.S. smartphone market and is seen as an essential platform for anyone that wants to reach mobile consumers. Continue reading U.S. Targets Apple Smartphone Monopoly in Antitrust Lawsuit
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ETCentric StaffMarch 22, 2024
Since Epic Games debuted the Unreal Editor for Fortnite (UEFN) and Creator Economy 2.0 tools in March 2023, the company says creators have published more than 80,000 UENF islands, and Epic has rewarded creators with more than $320 million in engagement payouts. Now Epic is adding more core features to UEFN: MetaHuman Creator and MetaHuman Animator, which enable the creation and animation of non-playable MetaHuman characters. Epic’s UEFN 2024 roadmap, presented at this week’s Game Developers Conference in San Francisco, includes more camera options for the player-made game platform, including a first-person perspective. Continue reading MetaHuman and Animator Now Available to Fortnite Creators
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ETCentric StaffMarch 18, 2024
The Federal Communications Commission has updated its definition of what constitutes high-speed broadband, increasing it fourfold to download speeds of 100 megabits per second and upload speeds of 20 megabits per second from the 2015 benchmarks of 25/3 Mbps. The change is based on speeds available from Internet service providers, consumer usage patterns and federal and state programs, the FCC says. In a report assessing whether advanced telecommunications capability is being deployed “in a reasonable and timely fashion” across the U.S., the FCC concludes it is not, and that gaps in deployment are not closing rapidly enough. Continue reading FCC Announces Updated Benchmark for Broadband Speeds
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ETCentric StaffMarch 15, 2024
Decentralized social platform Bluesky has open-sourced a tool called Ozone that facilitates custom moderation. Debuting this week, Ozone lets individuals or teams collaboratively review and label content on the platform. “We’re opening up the ability to run your own independent moderation services, seamlessly integrated into the Bluesky app,” the company says, explaining “you’ll be able to create and subscribe to additional moderation services” on top of that which is administered by Bluesky’s moderation team, “giving you unprecedented control over your social media experience.” Continue reading Ozone Helps Users Customize Content Moderation on Bluesky
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ETCentric StaffMarch 11, 2024
Google has rolled out an open-source marketing mix model (MMM) called Meridian that aims to help in formulating cross-channel media strategies in the current environment of fragmented media consumption and privacy changes. As marketers contend with Google’s plan to sunset the use of third-party cookies by the end of this year, MMMs — classic tools of yesteryear — “are experiencing a renaissance,” says the search giant. MMMs are statistical analyses companies use to help measure the impact of cross-channel marketing sales. Google says it has “observed more customers turning to MMMs, especially performance and full-funnel marketers.” Continue reading Google Introduces Open-Source Marketing Measurement Tool
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ETCentric StaffMarch 7, 2024
Comscore and YouTube have expanded their partnership by integrating Comscore Campaign Ratings (CCR) with YouTube Shorts and In-Feed inventory, making available a range of additional ad data specific to those outlets, across connected TV, mobile and desktop. In the months ahead, the toolkit will also add measurement of Masthead inventory. YouTube has been connected to CCR for standard video inventory and YouTube TV since Q4 2021. YouTube Shorts is a fast-growing part of the Google-owned video ecosystem, averaging over 70 billion daily views, according to YouTube and Comscore. Continue reading YouTube, Comscore Integrate Campaign Ratings with Shorts
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ETCentric StaffMarch 5, 2024
Bluesky — Jack Dorsey’s alternative to X (formerly Twitter) — has been quietly ramping up, recently opening for general public sign-ups while adding hashtag support and the ability for users to host their own servers. The company last month appointed Aaron Rodericks to the newly created position of head of trust and safety, a title he held at Twitter before Elon Musk purchased it and decimated the division (which he now co-heads with X CEO Linda Yaccarino). The technical updates will make it easier for users to sort threads for topics of interest and takes a big step toward federation and allowing users to freely move their accounts. Continue reading Bluesky Opens to the Public Ahead of the Presidential Election
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ETCentric StaffFebruary 29, 2024
Users appear to prefer Meta Platforms’ Threads to Elon Musk’s social platform X, based on the disparity between the number of downloads, which is widening. Globally, Meta’s Instagram spinoff — which has many of the same features as the app formerly known as Twitter — has recently been seeing three times as many daily downloads as X on iOS devices, and more than twice as many from the Google Play app store for Android. The analysis is from intelligence firm Appfigures, which this week lists Threads as No. 2 among all free app downloads, and X at No. 40. As Threads introduces new features, it is also testing a new in-app camera. Continue reading Threads Surpasses X in Downloads, Tests an In-App Camera
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ETCentric StaffFebruary 13, 2024
In the wake of the recent Vision Pro launch, mostly positive reviews, and (reportedly) selling out of its modest 200,000 unit initial production run, Apple seems to have reignited its appetite for innovation. The company is said to be considering the release of a foldable iPhone after quietly developing the technology since 2018. A sticking point for the design-oriented firm may be the “ubiquitous foldable crease,” which has pundits speculating that Apple’s debut entry won’t hit the market before 2026. Early reports suggest the company is pursuing a clamshell form factor that folds lengthwise. Continue reading Is Foldable iPhone What’s Next for Apple After the Vision Pro?
By
Paula ParisiFebruary 6, 2024
Qualcomm reported revenue of $9.9 billion for the quarter ending in December, a 5 percent increase year-over-year. The company tallied $6.69 billion in sales of handset chips during the three-month period, up 16 percent over the prior year’s $5.7 billion, marking a turnaround after two years of declines. The quarter marked the beginning of shipments of the Snapdragon 8 Gen 3 chip, designed for mobile generative AI, and its adoption by OEMs and manufacturers including Samsung for its new Galaxy S24 lineup. Qualcomm also announced it will continue selling 5G modem chips to Apple. Continue reading Qualcomm Earnings: All-In on XR, Smartphone Chips Rebound
By
Rob ScottFebruary 1, 2024
Instagram’s Threads app, an X competitor designed for sharing text updates and joining public conversations, is now gaining traction after an inconsistent 2023. New data from app intelligence firm Appfigures reveals that Threads is growing, tripling its number of downloads month-over-month in December, positioning it as one of the Top 10 most downloaded apps for Apple’s App Store and the Google Play Store. Ahead of Threads in downloads for December were popular apps such as Instagram, TikTok, Facebook and WhatsApp (Instagram took over the No. 1 spot from TikTok). Meanwhile, X continues to decline. Continue reading Instagram Threads Reaches the Top of App Store Downloads
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Paula ParisiJanuary 30, 2024
The Browser Company, which last year issued an iPhone web browser called Arc, has now released Arc Search, which combines artificial intelligence functionality. The five-year-old New York-based company is stressing speed and an absence of clutter for its new search experience, which it concedes is still in “the earliest stages.” The main Arc Search feature is the AI-powered “Browse for Me,” which compiles results from at least six different sources into a summarized presentation informed by models from OpenAI and others. Basically, Browse for Me builds a mini webpage instead of just returning links with abstracts. Continue reading Browser Company’s Arc Search Uses AI to Upgrade Browsing
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Paula ParisiJanuary 29, 2024
New York has become the first city in the nation to designate a public health crisis with regard to use of social media by young children. In a State of the City address, Mayor Eric Adams name-checked TikTok, YouTube and Facebook, calling them (and “companies like” them) “addictive and dangerous.” Adams referenced last week’s advisory from the city’s Department of Health as “officially designating social media as a public health crisis hazard in New York City.” The advisory urges adults to establish “tech free times” for kids, and delay smartphone access until age 14. Continue reading New York City Classifies Social Media a ‘Public Health Threat’