Facebook has rolled out an information portal designed to help marketers compare ad performance across digital, television and print campaigns. “The company’s new marketing mix modeling (MMM) tool will let measurement partners gather information directly from Facebook, Instagram and Facebook’s Audience Network on behalf of their clients for cross-channel measurement and planning,” reports Variety. More than 150 advertisers are already using the MMM information, and the company has been working to feed its data “to partners including Nielsen, Neustar MarketShare, Analytic Partners and Marketing Evolution.” Continue reading Facebook Tool Compares Ad Results Across Digital, TV, Print

Nielsen is no longer launching its syndicated Total Content Ratings on March 1 as originally planned — and has yet to reveal a new target date for when the data will be publicly released. “We’re going to revisit and reassess at a later date,” said Jessica Hogue, SVP product leadership at Nielsen. The new multi-platform TV metrics were expected to be made available to all clients, including networks, analysts and press, but instead will have a limited commercial release on March 1. The syndicated product is meant to publicly release the results of cross-platform measurements, including those across streaming platforms and mobile devices, for all networks implementing the tech. Continue reading Nielsen Modifies the Wide Release of its Total Content Ratings

In the last few months, Chinese smartphone brands have begun to dominate sales in India, the world’s fastest growing phone market. Led by Vivo, Chinese phones represented four of the top five phones there in Q4 2016, according to a report by Counterpoint Research, which noted that the move demoted former top-of-the-list Indian phones Micromax and Intex. Samsung is the smartphone manufacturer with the most to lose. Although its phones are still No. 1 in India, its share of sales nationwide lost 5 percent in the last year, now at 24 percent. Continue reading China’s Phone Makers Dominate Fast-Growing Market in India

The trade group Digital Content Next just released a report that details how some publishers of newspapers and other media outlets are pulling back on their use of Facebook’s Instant Articles program. The change comes as publishers re-examine their business models, especially vis-à-vis social media platforms. Publishers have hosted stories on Facebook, rather than their own websites, so they load more quickly on mobile phones. But these publishers also chafe against Facebook restrictions on the number and types of ads in Instant Articles. Continue reading Publishers Rethink Sharing Content on Social Media Platforms

Apple supplier Japan Display Inc. announced it plans to provide flexible LCD panels next year as part of an effort to take on its South Korean competitors. Samsung introduced the angled display for its Galaxy Edge series in 2014 using OLED tech. Rival LCDs were limited due to their glass layer, “which is why the LCD screens on Apple’s iPhone series — some made by Japan Display — are flat,” reports The Wall Street Journal. “Japan Display’s new LCD uses plastic instead of glass. While not as flexible as OLED screens, Japan Display’s chief operating officer, Shuji Aruga, said it is flexible enough to be used in Galaxy Edge-type designs.” Continue reading Japan Display Plans to Introduce Flexible LCD Screens in 2018

Snapchat just updated its guidelines for publishers, who are now restricted from posting on Discover so-called questionable pictures devoid of news or editorial value, or providing links to or reports of fake news, stressing that all content must be accurate and fact-checked. In Feburary, Snapchat will offer publishers a tool to “age-gate” content, with the option for preventing minors from seeing some content altogether. These guidelines are being introduced as parent company Snap Inc. is preparing for an IPO. Continue reading Snapchat Preps for IPO with Metrics, Stricter Publishing Rules

Netflix is accommodating Android users who are interested in offline downloads but face storage limitations with their mobile devices. The streaming video service now allows users to store TV shows and movies on microSD cards. “The latest version of the Netflix app gives you a choice of saving things to internal storage or, if your phone supports SD, picking the external option instead,” reports The Verge. Previously, customers could only save to internal memory, which frustrated those “with 32GB of built-in space and a ton of expandable storage.” The offline Netflix content has time limits, however, and eventually expires. Continue reading Android Users Can Download Netflix Content onto SD Storage

A Samsung investigation into the Galaxy Note 7 smartphone batteries found the cause for the problem that led to the total recall of 2.5 million phones, say sources: irregularly sized batteries and others with manufacturing problems. Since some Galaxy Note 7 phones caught on fire, Samsung, which revealed the results of its investigation on Monday, saw damage to its brand and a loss of at least $5 billion. Led by Samsung, the investigation was conducted by three quality control and supply chain analysis firms. To avoid future mishaps, the company has developed a new QC process. Continue reading Samsung Creates 8-Point QC Process to Curb Tech Problems

LG Display, a major panel supplier for Apple, will reportedly supply TV displays to rival Samsung as early as this year in a deal that is expected to replace the Sharp-Foxconn venture as a lead supplier to Samsung. A deal between LG Display and Samsung (the world’s largest television manufacturer) would mark a first for the South Korean rivals. Sharp and Foxconn are cutting back production of LCDs, which would also likely impact panel supply and display prices throughout the industry. Meanwhile, Sharp and Foxconn are considering expansion into the U.S. Continue reading LG Display Signs Deal to Supply LCD TV Panels to Samsung

The Federal Communications Commission’s auction of TV airwaves, nearing its end, has brought in about $18.2 billion in bids. That figure is far less than the last sale of government licenses, due, say analysts, to a lack of interest in low-frequency television airwaves. The spectrum auction enabled TV stations to sell their airwaves, which would be repurposed for use by the mobile industry. But potential buyers are apparently more interested in airwaves that “can carry more data over short distances.” Continue reading FCC TV Airwaves Auction Reaps Disappointing $18.2 Billion

On February 5, the Super Bowl will be available for free online as a live stream (with no need for pay-TV credentials) and will include dynamically-inserted local advertising based on the viewer’s location. More than 170 affiliates will team with Fox Sports to deliver the digital ads. “The national ads will be the same on both TV and online, and the live-stream will include the halftime show featuring Lady Gaga,” reports Variety. Coverage “will be available live on Fox Sports Go, the broadcaster’s streaming platform … on iOS, Android, Windows and Amazon tablets; and through connected devices including Apple TV, Roku, Android TV, Google Chromecast, Amazon Fire TV and Microsoft Xbox One.” Continue reading Fox Plans to Live-Stream Super Bowl, Will Include Local Ads

Since leaving Google two years ago, Android operating system creator Andy Rubin has integrated his expertise in software with artificial intelligence to create consumer-facing Essential. The company, which was first registered in California in November 2015, has 40 employees, many from Apple and Google. Essential is first building an upscale smartphone whose large screen has no surrounding bezel. “Tablets, accessories and computer operating software for mobile phones” are also potential future products. Continue reading Android Creator Andy Rubin to Launch Smartphone This Year

Apple plans to focus on a new business in original TV shows and movies, say sources. The content would be available to subscribers of Apple Music, the company’s $10/month streaming music service, which continues to be an underdog to Spotify. In the wake of slowing iPhone and iPad sales, Apple has been casting about for a new source of revenue; recently, it has been in discussions with Hollywood producers to buy the rights to scripted TV programs and is trying to hire studio/network marketers to promote the content. Continue reading Apple Makes an Original Content Play to Beef Up Apple Music

While most consumers may currently think of gaming or video when they hear “augmented reality,” retailers are experimenting with a new batch of AR apps that leverage mixed reality tech. For example, Amazon’s Product Preview lets shoppers visualize different TV sizes and brands in their homes, Lowe’s Vision accepts measurements to map out placement of kitchen appliances, and WayfairView helps consumers place new sofas and cabinets with their existing furniture. Gap plans to launch DressingRoom on Google Play at the end of the month, providing users with the ability to dress virtual mannequins with different clothing options. Continue reading Retailers Push AR Shopping Apps for Tango-Equipped Phones

At CES 2017, Nuvyyo unveiled the Tablo Live stick, which offers free over-the-air television on any device, a DVR app for the Nvidia Shield game console, and previewed a cloud DVR for broadcast TV. The company, which also manufactures the cord-cutting Tablo DVR, explains that Tablo Live doesn’t plug directly into a TV set but, instead, streams live TV to devices with already-installed Tablo apps, available on Android phones, iPhone, Roku, Fire TV, Xbox One and Apple TV. Tablo Live will ship in Q2 for $99. Cord cutters may also be interested in Mohu, which introduced its Airwave device at CES. Continue reading Nuvyyo and Mohu Unveil Solutions to Stream OTA Broadcasts