Facebook is working with game engine Unity to build a dedicated, downloadable desktop gaming platform. The new platform will not require the intensive coding of Facebook’s previous SDK, making it easier for game publishers to offer iOS and Android games on the desktop. Developers now have until August 31 to get “instant access” to an alpha version of Unity 5.4 needed to build and export games to Facebook’s Web and desktop app. Facebook’s move is seen as an attempt to regain gaming revenues lost to the mobile platform. Continue reading Facebook and Unity Team to Build Desktop Gaming Platform

Instagram’s Explore tab for displaying personalized content has evolved from a simple algorithm to a more sophisticated discovery platform for photos and videos. Through its “Picked For You” feature, Instagram added custom channels inside Explore for more personalization. Now, the social platform is introducing a new video channel called Events that “will be personalized for each user and feature videos from concerts, sports games, and other live events depending on what’s happening around the world, what types of live events users are interested in, and what type of accounts the user follows,” reports TechCrunch. The new feature could compete with Snapchat’s Discover channels. Continue reading Instagram Adds Events Channel to Explore Concerts, Sports

Pinterest just began selling video advertising, with the first ads from Kate Spade and bareMinerals in the coming weeks. The GIF-like ads will be silent until the user clicks the images, or pins, of the featured products next to the videos, which could allow the user to buy the product within the Pinterest website. By adding video ads, Pinterest joins the ranks of Facebook, Twitter, Snapchat and large publishers similarly seeking the premium revenues of the kind of marketing once reserved for TV. Continue reading Pinterest Launches Video Ads with Kate Spade, bareMinerals

Google Duo is a new video chat app that just debuted specifically for mobile. The Verge describes the FaceTime competitor as “fast, easy to use, and devoid of complicated bells and whistles. You tap on the face of the person you want to call, they answer, and you have a one-on-one video chat going.” The single-minded approach is meant to be simple — including the setup process that merely involves a sign-up and confirmation — and “no accounts to create nor friend lists to maintain.” Duo is simply tied to your phone number and contact lists, and is available for both Android and iOS. It does not enable conference calls or desktop calls. Continue reading Fast, No-Frills Video Chat App Google Duo Launches Today

Not long ago, Facebook chief executive Mark Zuckerberg predicted that video would be the dominant means of communication on the social platform. To give that goal a leg up, the company unveiled tools to help video creators improve the odds of engaging audiences. The video analytics include the ability to break down minutes of a video view by age, gender and geographic location. Facebook also introduced tools to help creators tell stories with 360 videos, by enabling a “guide” of story points that viewers can opt to follow. Continue reading Facebook Unveils Tools, Metrics to Improve Video Production

Yesterday we reported that Facebook is now able to block all ad blockers on its desktop website, sparking a discussion about the ethics of ad blocking. Popular ad-blocking software, Adblock Plus, has since posted instructions online for users to adjust their ad-blocking software by updating their filter lists so they can block Facebook ads again. Meanwhile, Facebook was quick to respond, expressing disappointment that Adblock’s workaround also removes posts from friends and Pages, in addition to ads. Facebook is reportedly rolling out a code update that will counter Adblock’s workaround. Continue reading Ad-Free Facebook is Still Possible, According to Adblock Plus

Facebook is now able to block all ad blockers on its desktop website, enabling advertising to run unimpeded. The move has ignited a firestorm of discussion about the ethics of ad blocking: digital ads are irritating, but they also underpin the business model of the very digital publishers who provide content. Publishers as established as The New York Times and The Wall Street Journal are struggling with eroding ad sales. Wired, Forbes and NYT have also tried out techniques to counter ad blocking. Continue reading Facebook Risks Alienating its Users by Blocking Ad Blockers

App intelligence firm Sensor Tower projects that Apple’s App Store will reach 5.06 million apps by 2020, making its catalog 73 percent larger than figures expected this year. The App Store debuted in 2008, reached 5,000 apps by the end of the year, and totaled 1.75 million apps by 2015. “New games fuel the App Store’s growth, because of both their popularity and because game makers have to release new titles often to keep users engaged,” reports TechCrunch. “48,231 new apps were released this May, with 43 percent of those being games.” Those were followed by apps for Education, Entertainment, Business and Lifestyle. Interface upgrades and search ads are expected to help with app discovery moving forward. Continue reading Major Growth Predicted for App Store in the Next Four Years

Hulu is shutting down the free, ad-supported version of its service. The company announced it is transitioning to a subscription-only model following investments in more movies and TV shows. Hulu’s two subscription tiers include an ad-free plan for $11.99 per month and a limited-commercial offering for $7.99 per month. Hulu is also expanding its distribution deal with Yahoo by partnering on Yahoo View, a new ad-supported streaming site that will carry the five most recent episodes of series from Hulu co-owners ABC, FOX and NBC, eight days after their original broadcast. Continue reading Hulu Winds Down its Free Service, Partners on Yahoo TV Site

Betting big that future data centers will rely upon artificial intelligence, Intel is acquiring deep learning startup Nervana Systems. Details have yet to be revealed, but an inside source values the San Diego-based startup at $408 million. According to Intel VP Jason Waxman, the shift to artificial intelligence could surpass cloud computing, since machine learning would be necessary for a future in which billions of devices communicate with each other. Nervana “has been working to bring machine learning all the way into the silicon,” reports Recode, “rather than simply making software that can run on top of anyone’s cluster of graphics chips.” Continue reading Intel Invests in Machine Learning with Nervana Systems Deal

Apple is readying the debut of its next iPhone, which sources say will feature a dual-camera system (on the larger version), a re-engineered home button that vibrates, and no headphone jack. By featuring a design similar to last year’s 6S and 6S Plus, Apple is breaking its typical two-year redesign cycle. The two phones will reportedly retain the 4.7-inch and 5.5-inch screen sizes. The introduction of new iPhones is likely in response to dwindling sales, the result in part to the two-year gap between new models. Continue reading Apple Bets on New iPhones to Boost Sales, Holiday Revenues

NBCUniversal has signed a multiyear deal with Snapchat to bring new programming based on its popular brand names to the app’s media hub. What the content will look like has not been specified, but will launch with “The Voice on Snapchat,” followed by weekly pop culture series from E! News, “The Rundown.” NBCU will rely on other popular franchises such as “Saturday Night Live” and “The Tonight Show Starring Jimmy Fallon” for additional programming. NBCU will not simply provide repurposed clips like it does on YouTube and Facebook, but will produce original content. Continue reading NBCU Signs Deal to Produce Original Programs for Snapchat

Videogame app creators are turning out to be a boon to the music industry, for their willingness to pay real money for the rights to well-known songs. Startup music-licensing platform SongLily has inked deals with major record companies and publishers for licensing songs for videogames and mobile apps, for an annual flat fee of about $1,440 per song for up to 100,000 app downloads or individual registered players. For videogame developers — especially smaller ones — eager for recognizable music, that’s a bargain. Continue reading Videogame Developers Tap Music Industry for Song Licensing

Apple is now working on a digital TV guide that shows what’s playing on video apps from HBO, Netflix, ESPN and others, so consumers don’t have to open individual apps to discover content. The TV guide will work on a range of Apple devices, including Apple TV and iPhones. Last year, Apple’s goal was to sell TV programs to consumers, with an interface to make it easy to find content. By focusing on the interface, Apple leaves the financial arrangement to programmers, distributors and consumers. Continue reading Apple’s New Plan for TV Ecosystem Influence is Digital Guide

Apple has announced its new “security bounty” initiative that will offer payments up to $200,000 to any hackers who inform the company about critical vulnerabilities to its products. In doing so, Apple joins major tech companies that have similar programs in place. Alphabet, Facebook and Microsoft “have paid out millions of dollars in bug bounties over the past few years,” reports The Wall Street Journal. Automobile companies such as Tesla and GM are also introducing bounty programs as vehicles are relying more on software to control their systems. Continue reading Apple is the Latest Tech Giant to Launch Bug Bounty Program