Sources indicate that Snapchat will cut its advertising prices for brands, due in large part to its new ad platform that enables more options and experimentation. With the new API launched earlier this month, Snapchat can deliver ads through third party companies. Snapchat is dropping the cost of its ads API from a minimum of $500,000 when the platform first opened to ads, to a minimum of $100,000, say insiders. Advertisers have expressed concern regarding the high cost of working with Snapchat — and interactive ads in general — both of which are now coming down. Continue reading New Snapchat Ads API Helps Brands Lower Advertising Costs

Time Inc. officially launched its new website, dubbed INSTANT, at VidCon 2016 in Anaheim. The mobile video platform, which does not require users to download an app, features content from Internet celebrities such as Connor Franta, Jake Paul, RudanC and Baby Ariel. INSTANT delivers video content, including live programming, and native and branded advertising. Content will also be distributed across social networks such as Facebook, Instagram and YouNow, as well as sites for Time properties including Entertainment Weekly, HelloGiggles and People. Continue reading Time Launches INSTANT Video Platform for the Mobile Web

By the end of the year Google plans to release its own smartphone, which will compete directly with the Apple iPhone and extend the company’s reach into hardware. Google is presently in talks with carriers about the branded phone. Its Android operating system already powers 80 percent of smartphones sold around the world in phones made by, among others, Samsung, LG and Huawei’s Google Nexus brand. With its new smartphone, Google will take charge of design and manufacturing as well as software. Continue reading Google to Offer its Own Smartphone, Secure Future Services

BitTorrent has launched its open, ad-supported music and video platform that allows consumers to access media content via apps for Android, iOS and Apple TV. BitTorrent Now is the latest effort to shed the piracy stigma of the popular peer-to-peer technology for more legitimate uses. Up until now, BitTorrent offered free and paywall versions for artists to get their content to people. With the new ad-supported service, artists have an alternative for generating revenue while users can stream their content through an Android app launched yesterday, and iOS and Apple TV apps to follow. Continue reading BitTorrent Launches Ad-Supported Music and Video Platform

Samsung’s Gear 360 virtual-reality camera will roll out at digital video confab VidCon — but only to top YouTube and other digital video content creators. After that event, Samsung will also make the $350 VR camera available for purchase for chosen creators at “select events and activations,” with a rollout to consumers planned for later in the year. With its strategy of releasing the camera to an exclusive few, Samsung hopes to jumpstart the creation of VR content and increase buzz for the upcoming consumer release. Continue reading Samsung Rolls Out Gear 360 Camera at VidCon to Select Few

FCC chairman Tom Wheeler will distribute a proposal tomorrow to launch 5G wireless proceedings, and if the plan is passed, the FCC will then identify and open up high-band spectrum capable of sending data at ultra high speeds. The FCC is not defining 5G, and a 5G standard has yet to be established. “Wheeler basically wants to leave it up to the market, as the commission did for 4G before it,” The Verge reports. “The commission will open up a bunch of new wireless spectrum — which is what companies like AT&T and Verizon use to beam data from their towers to your cellphones — and then leave phone companies and other competitors to do what they’d like with it.” Continue reading With FCC Approval, U.S. Could Be First to Open 5G Networks

Sales of virtual reality headsets and software are predicted to reach $1 billion this year, and advertisers are paying attention. At this week’s Cannes Lions International Festival of Creativity, an annual confab for advertisers and agencies, the focus will be on VR. Google executives will talk about the virtual reality platform based on the Android mobile operating system that the company plans to introduce this year, and ad agencies will describe how they’re using VR to promote brands and products. Continue reading Advertisers Explore Virtual Reality, Luxury Brands Embrace It

Canadian-based Tablo has launched an app for Apple TV 4th generation devices that, with the company’s $200 Tablo DVR, will allow users to stream live TV and watch recorded programs. The Tablo DVR, seen as an alternative to TiVo, includes an over-the-air broadcast antenna, and two tuners for the $200 price. A $300 version offers four tuners; TV Guide data is an add-on at $5 a month. Tablo’s only downside may be that it requires some technical know-how to attach the user’s external drive to store the recordings. Continue reading Tablo Premieres Live TV and DVR App for 4th Gen Apple TV

Twitter announced it is acquiring London-based artificial intelligence startup Magic Pony Technology to help provide a professional polish to tweeted live videos. The social giant reportedly paid about $150 million to purchase Magic Pony. Twitter CEO Jack Dorsey said he was buying the company “so Twitter can continue to be the best place to see what’s happening and why it matters, first.” Twitter has been emphasizing video in recent months, and machine learning is “increasingly at the core of everything we build,” said Dorsey. In addition to using machine learning, “Magic Pony’s technology uses artificial intelligence for visual effects,” notes Bloomberg. “It can be used to clean up pixelated images or create new images” and “to improve video streaming.” Continue reading Twitter Eyes Machine Learning with Acquisition of Magic Pony

Flix Premiere — “the world’s first online Cineplex” featuring international and indie films — has launched in the U.S., two months after its debut in the U.K. Available online and via iOS and Android apps, the streaming service offers exclusive “curated theatrical releases” for $4.99 per title (or five tickets for $19.99). The website describes the service as “the single point of discovery for the 95 percent of films that ‘never’ find their audience.” Flix Premiere plans to introduce 8-9 new films every 10-14 days that will be exclusive to the platform for 12 months. Continue reading Flix Premiere: New Online Movie Platform Streams Indie Films

Snapchat is funding a new online magazine called Real Life that will launch next week with plans to publish content that addresses tech issues. “Real Life will publish essays, arguments, and narratives about living with technology,” writes Nathan Jurgenson, who will serve as editor-in-chief. “It won’t be a news site with gadget reviews or industry gossip. It will be about how we live today and how our lives are mediated by devices. We plan to publish one piece of writing every weekday, though we may eventually expand to other mediums and formats as well.” Jurgenson notes that the editorial staff’s background is “largely not tech-oriented, reflecting the editorial philosophy that technology is best discussed as lived.” Continue reading Snapchat Readies Launch of Online Tech Magazine Real Life

At the Worldwide Developers Conference on Monday, Apple CEO Tim Cook described how the company’s virtual assistant Siri will become ubiquitous across Apple platforms and capable of sending messages, making phone calls, ordering a Lyft ride and interacting with non-Apple apps and services. Mastering voice services is key to Apple’s success in an arena where Google, Amazon and others have made headway. Apple also plans to vastly improve Messaging, which, with third party apps, will empower it to do much more. Continue reading Apple Envisions a Future Based on Siri, Intelligent Messaging

Apple’s Worldwide Developer Conference kicked off yesterday in San Francisco with a two-hour keynote that introduced new enhancements coming to iOS, watchOS, tvOS and Mac OS X (now called macOS). Developer previews of the operating systems are being made available now, with public betas to follow next month, and integration with Apple devices by fall. Among the highlights: live channels and YouTube search are coming to Apple TV, Siri is coming to the desktop, a new SDK invites developers to create Siri apps, iPhone users can dump unwanted apps, Apple Pay is expanded to Safari, Apple Music gets a new interface, and watchOS 3 loads apps seven times faster. Continue reading WWDC: Apple Unveils OS Enhancements, Opens Siri to World

According to researcher IHS, Google Chromecast shipments surpassed Apple TV numbers for the first time. During Q1, 3.2 million Chromecast devices shipped, compared to 1.7 million Apple TV units. The $35 Chromecast has become more competitive since launching its new version in September, designed for easier use with televisions than the previous model. Chromecast also supports “thousands” of popular apps such as Google Play Movies, HBO Now, Hulu, Netflix, Pandora, Showtime Anytime, Spotify, Twitch, WatchESPN, YouTube, and many others. Continue reading Google Chromecast Shipments Top Apple TV for the First Time

Microsoft just announced that it plans to acquire professional social network LinkedIn for $26.2 billion ($196 per share) in an all-cash deal expected to close this year. The merger will enable Microsoft to offer services to LinkedIn’s 433 million users. LinkedIn CEO Jeff Weiner is slated to remain head of the LinkedIn unit and join the new parent company’s senior leadership team. Microsoft CEO Satya Nadella said the deal will be “key to our bold ambition to reinvent productivity and business processes” as the tech giant continues its push toward becoming a vital enterprise hub. Continue reading Microsoft Announces Deal to Purchase LinkedIn for $26 Billion