Ad-Blocking Now Costing Advertisers Billions in Lost Revenue

Internet giants such as Google and Facebook rely on advertising revenue to finance their various endeavors. However, that business model is now being threatened by ad-blocking software. According to a report from PageFair and Priori Data, about 20 percent of smartphone users (nearly 420 million people worldwide) now block ads when browsing online via their mobile devices. The latest figures represent a 90 percent annual increase. While the use of ad-blocking software conserves data and loads websites faster, it “is costing the global advertising industry billions of dollars a year in lost revenue,” reports The New York Times. Continue reading Ad-Blocking Now Costing Advertisers Billions in Lost Revenue

Jawbone is Selling Speaker Biz, Puts Fitness Trackers on Hold

After failing to gain traction in the wearables market currently dominated by Fitbit and Apple, Jawbone has ceased production of its UP line of fitness trackers and reportedly sold its remaining inventory to a third party reseller at a discount. It is not clear whether Jawbone plans to manufacture the fitness trackers again in the future. The company has also discontinued its Bluetooth speaker business and is currently looking to unload remaining inventory. According to multiple sources, Jawbone has been looking to sell its Jambox wireless speaker business. Continue reading Jawbone is Selling Speaker Biz, Puts Fitness Trackers on Hold

Jury Sides with Google in Oracle Copyright Case Over Software

Yesterday, a jury ruled in favor of Google in its dispute with Oracle over software used to power smartphones. Oracle was seeking $9 billion in its claim that Google used copyrighted material in its software code for the company’s Android mobile operating system. Android uses open-source Java, which Oracle acquired when it purchased Sun Microsystems in 2010. Google argued that it made fair use of the code. According to The New York Times, “The victory for Google cheered other software developers, who operate much the way Google did when it comes to so-called open-source software… The courtroom fight was something of a watershed for technology and could offer clarity on legal rules surrounding open-source technology.” Continue reading Jury Sides with Google in Oracle Copyright Case Over Software

Facebook Overlays Live Video with Viewer Comments, Emoji

Facebook now puts viewer comments and reaction emoji as an overlaid graph on Live videos. That enables a user who fast-forwards through a recorded Live clip to identify which parts of the video are worth watching and which can be skipped. The new capability could encourage amateurs to pay more attention to how their videos are shot and paced, ultimately making their content more compelling. Periscope offers a similar ability to leave real-time feedback in the form of “hearts” on live streams. Continue reading Facebook Overlays Live Video with Viewer Comments, Emoji

Google Tweaks AdWords to Boost Value of Mobile Ecosystem

At the Google Performance Summit, the company announced changes to the look and feel of AdWords in an increasingly mobile world. Over half of the trillions of searches it gets annually are from mobile devices, with location-related mobile searches growing 50 percent faster than all others. Among the changes to mobile ads, character limits for text-based mobile ads will increase from two 35-character lines to one 80-character line, and headlines will expand from one to two lines with 30-character limits. Continue reading Google Tweaks AdWords to Boost Value of Mobile Ecosystem

What Twitter’s NFL Deal Means For Live Sports on TV, Online

Twitter’s acquisition of the rights for “Thursday Night Football” shows that a social media platform can compete with traditional broadcasters for the highest value of all TV rights deals. Although it’s not clear whether the deal indicates that more non-traditional deals are in the offing, one thing is certain: because sports organizations want viewers to be able access their events on any device at any time, they lead other content owners in figuring out what the new viewing ecosystem might look like. Continue reading What Twitter’s NFL Deal Means For Live Sports on TV, Online

Microsoft is Scaling Back its Consumer Smartphone Business

Two years ago, Nokia announced that it had sold its mobile phone and smartphone businesses to Microsoft in a $7.2 billion deal. Since then, Microsoft CEO Satya Nadella shifted the company’s focus to bringing software and services to Android and iOS mobile systems rather than convincing consumers to use Windows. Last week, Microsoft announced it was selling its low-end feature phone business, and yesterday added it would further scale back consumer phone efforts and cut another 1,850 jobs. The company explained it would also take a $950 million charge as part of the move. Continue reading Microsoft is Scaling Back its Consumer Smartphone Business

As Data Surges to Zettabytes, Need for Better Storage Urgent

Storage is quickly becoming a crucial area of interest, as data grows exponentially. The world’s one billion cell phones already generate 18 exabytes (1 billion gigabytes) of data monthly and, as the Internet of Things places sensors in everything from automobiles to homes, the data output is estimated to soar into the zettabytes. Artificial intelligence and machine learning are a focus to find ways to help manage huge amounts of data. New ways to store data are imperative, and some practical advances are being made. Continue reading As Data Surges to Zettabytes, Need for Better Storage Urgent

YouTube Builds Daydream VR App, Immersive Content Catalog

Shortly after Google unveiled its Daydream VR system during its I/O conference, YouTube revealed its plans for a virtual reality app, to be available on Daydream mobile VR devices. YouTube has also been encouraging its content partners to produce 360-degree content by providing VR cameras, in an effort to build up content for its VR app, which will function like YouTube on mobile or a smart TV. The app, which is being built from scratch, will be full-featured and enable access to subscriptions, favorites, search and more. Continue reading YouTube Builds Daydream VR App, Immersive Content Catalog

Google Introduces VR System Daydream, VR-Capable Phones

During its I/O conference this week, Google announced it is releasing a new virtual reality system, dubbed Daydream, which includes a range of VR-capable Android smartphones, a headset design, a controller and applications, all of which will be released this fall. Daydream will be compatible with Google’s current and future Android mobile operating system, including the upcoming version, code-named Android N. Samsung, Alcatel-Lucent, Asustek, HTC, Huawei, LG and Xiaomi are among those already building Daydream-compatible phones. Continue reading Google Introduces VR System Daydream, VR-Capable Phones

Google Launches its AI Ecosystem with Allo and Google Home

Google is focusing on advances in artificial intelligence as a competitive advantage. Its new Google assistant is positioned as the company’s latest iteration of search, and Google is promoting a variety of products based on machine learning that face competing products. Google Home will compete with Amazon Echo, while messaging app Allo will take on Facebook’s Messenger and WhatsApp, and Snapchat. With regard to virtual assistants, Google is going against versions from Apple, Amazon, Facebook and Microsoft. Continue reading Google Launches its AI Ecosystem with Allo and Google Home

Facebook Sells Video Advertising for Third Party Sites, Apps

Facebook is now expanding its reach into video by selling video ads for other companies, getting an as-of-yet-undisclosed cut of the revenue. Facebook says it will sell and place both “in-stream” and “in-article” video ads on websites and apps, such as those run by Daily Mail, Mashable and USA Today Sports Media Group. Marketers are willing to pay higher prices for video ads than other forms of advertising, making this a compelling sector and one where Facebook can compete with Google for video ad dollars. Continue reading Facebook Sells Video Advertising for Third Party Sites, Apps

European Commission Poised to Issue Major Fine to Google

The European Commission in Brussels is at the end of its seven-year investigation of Google and preparing to issue a record-breaking fine, expected to be about 3 billion euros ($3.4 billion). To date, the toughest fine the Commission has issued was 1.1 billion euros, levied at Intel. Inside sources say the announcement will likely come before the summer break, possibly as early as next week, and that the final amount hasn’t been decided upon, with the maximum possible at around 6.6 billion euros, or a tenth of Google’s total annual sales. Continue reading European Commission Poised to Issue Major Fine to Google

VRidge Streams VR from PC to Google Cardboard, Gear VR

For those looking for an affordable VR alternative, RiftCat has been busy developing an app called VRidge that streams virtual reality games from a PC to a smartphone over Wi-Fi. The beta is currently available for Android, but the company is also working on an iOS version. The most recent update added support for SteamVR and Razer’s open source OSVR project. The implications could be significant, especially when considering the cost of investing in a high-end VR headset, such as the $600 Oculus Rift or $800 HTC Vive, both of which still require a powerful PC starting in the $1,500 range. Continue reading VRidge Streams VR from PC to Google Cardboard, Gear VR

Periscope Adds Drone Integration and Ability to Search Video

Twitter, which owns Periscope, is about to debut a way to search via title or topic through the app’s more than 100 years of live video, also offering a list of suggested topics to search. Having launched a year ago, Periscope has accumulated more than 200 million broadcasts — but no way to search them until now. The search function also gives users a list of live streams by people they follow, and allows users to follow videos from a given region. Also new are drone integration and an ability to save live streams. Continue reading Periscope Adds Drone Integration and Ability to Search Video