The Flamera, a prototype augmented reality headset from Meta Platforms, won the coveted Best in Show award at Siggraph 2023 earlier this month, drawing attention for its buggy “fly eyes” appearance as well as lens design that takes an unconventional approach to solving AR’s “passthrough” challenge. Since AR glasses are meant to work IRL, developers typically use external cameras to let the real world pass through. Meta abandons existing solutions for a novel approach it calls “lightfield passthrough” that pairs image sensors with apertures to control the incoming light. Continue reading Meta Flamera Prototype Takes on AR Passthrough Challenge

The COVID-19 pandemic is driving increased demand for augmented reality at some companies, including Mercedes-Benz and L’Oréal (whose brands include Lancôme, Kiehl’s and Maybelline New York), in the last year. L’Oréal chief digital officer Lubomira Rochet stated that, “we saw the appetite, it grew and it’s our responsibility now to continue to innovate.” That company has debuted a number of AR projects for employees and customers in the last few months. One uses ModiFace AR to connect consumers with beauty advisers. Continue reading Pandemic Is Accelerating the Adoption of Augmented Reality

In May, Facebook debuted Shops, which allows companies to set up digital stores across Facebook, WhatsApp, Messenger and Instagram, and also described its goal to develop an AI assistant to recommend products. The assistant would learn about a user’s preferences by analyzing images in his wardrobe and allow him to virtually try on clothing. Based on papers Facebook will present at the Conference on Computer Vision and Pattern Recognition 2020, it appears the company is deep in development of this assistant. Continue reading Facebook Papers Reveal Progress on AI Shopping Assistant

Researchers from Adobe, the Indian Institute of Technology and Stanford University teamed up to create SieveNet, an AI-powered technology that allows a user to virtually try on clothing. The “image-based virtual try-on” maps the item to the virtual body, retaining its characteristics without creating blurry or bleeding textures. According to banking company Klarna, 29 percent of shoppers want to virtually try on apparel, accessories and cosmetics and 49 percent would like solutions that take their measurements into account. Continue reading AI-Powered App Enables Improved Virtual Apparel Try-Ons

Amazon, which launched its new StyleSnap feature to select iOS and Android users in April, will soon make the in-app tool widely available, said company worldwide consumer head Jeff Wilke at the company’s re:MARS AI conference in Las Vegas. Users can reach StyleSnap via a shortcut found by tapping the camera icon in the Amazon app’s upper right-hand corner. Based on image recognition, the machine learning-enabled StyleSnap (and Pinterest Lens competitor) will offer similar items to any photo or screenshot uploaded by a user. The algorithms also incorporate computer vision and deep learning. Continue reading Amazon’s AI-Enabled StyleSnap Is Ideal for Fashion Market

While companies prepare to release virtual reality experiences into the consumer market, an increasing flow of money and effort is going toward developing and buying augmented reality (AR) technology and ideas. Augmented reality is any situation where your personal experience with the world around you is enhanced, supplemented, or added to via personally worn technology. The AR space is getting busy and increasingly crowded as companies position themselves to secure a piece of a new media ecosystem that is projected to yield $120B in revenue by 2020. Continue reading CES: Augmented Reality Getting Ready in the Green Room