Marketing data and analytics firm comScore has announced a partnership with Google to help advertisers understand specifically who is looking at their advertisments, and optimize the ads in real time. This partnership will combine Google’s DoubleClick ad-serving platform and comScore’s Validated Campaign Essentials (vCE) technology for measuring ad performance. The vCE technology will measure how viewers are interacting with Google advertisements. Continue reading Google and comScore Combine Efforts to Optimize Online Ads