Observer Analytics unveiled its platform for quantifying virtual reality, augmented reality and mixed reality, to create key performance indicators (KPIs) for the industry. The platform was built from scratch to analyze the new and complex forms of engagement found in this immersive content, with the end goal of making it easier for developers to understand how users interact with their content. To create the platform, the company has raised $685,000, including a pre-seed round from Boost VC and Precursor Ventures. Continue reading Observer Analytics Debuts Tool to Evaluate VR, AR Content

Facebook launched its new Slingshot messaging app for both iPhone and Android this week. The app has been described as similar to Snapchat, although it has one significant difference. In order to see what others have sent you, you need to send a photo or video in response. The free app is meant to feel more like a game that involves active engagement than a traditional social messaging tool, based on the inability of users to watch so-called “shots” passively. Continue reading Facebook Takes on Snapchat with Slingshot Messaging App

Oculus Rift, the virtual technology headset created by 21-year old Palmer Luckey, has developed quite a loyal fan base in a short amount of time. When Oculus VR was acquired by Facebook for $2 billion this week, gamers and developers responded with mixed reviews, many disappointed and critical of the move. Luckey responded on Reddit by explaining that he was also skeptical of a Facebook deal at first, but now believes the social giant could help bring virtual reality to the masses. Continue reading Oculus VR: Palmer Luckey Answers Angry Gamers on Reddit