Disney Advertising has struck a deal with measurement firm EDO to examine audience engagement across multiple platforms, starting with Hulu. EDO will also provide outcome data, quantifying the effectiveness of streaming campaigns. The agreement allows Disney to provide brands with information detailing the impact of streaming ad exposure “on cross-screen digital behavior like search and site visits,” said Disney Advertising SVP of data enablement and category strategy Danielle Brown from the company’s annual Tech & Data Showcase last week. The company has also expanded its relationship with Samba TV, another vendor in the new currency space. Continue reading Disney Expands Its Ad Measurement with EDO and Samba TV

ClipperVision is the new direct-to-consumer regional streaming service for viewing Los Angeles Clippers basketball games and related content. The six channel options will make more than 70 of 84 regular season games available to fans located primarily in Southern California for $200 per season. Former Microsoft CEO Steve Ballmer purchased the LA Clippers for $2 billion in 2014 and has since been strategizing an improved television platform for the franchise. The new offering makes the Clippers the first NBA team to host its own streaming platform, accessible without any additional TV subscription. Continue reading Clippers Become First NBA Team to Host a Streaming Service

In a significant departure from its traditional business model, Disney announced it plans to pull its movies from Netflix and roll out two of its own online streaming services. Early next year the company will introduce an ESPN streaming service that is expected to cover 10,000 events each year, including MLB, NHL and MLS content. The company also plans to launch a Disney-branded streaming platform in 2019 that will offer its movies and TV programming as well as original content exclusive to the service. Following the news, Netflix stock dropped 7 percent in after-hours trading. Continue reading Disney to Introduce Streaming Services Over Next Two Years