ByteDance is testing TikTok for Artists, a free feature performers can use to manage music and mesh with fans. Aimed at generating exposure and building engagement, the feature also provides analytics — from fan insights to performance metrics and trend reports. The Artists platform is now being tested in Australia, Indonesia, Japan, Korea and New Zealand. Though the U.S. deadline for ByteDance to remove TikTok from Chinese control was extended by 75 days (a second time) from April 5 to June 19, the social media app’s future here is more uncertain than ever. Continue reading ByteDance Tests TikTok for Artists with Its U.S. Fate in Limbo

Vimeo is launching Vimeo Streaming, a turnkey platform that allows businesses, creators, and just about anyone to create and monetize their own branded streaming service. The announcement was timed to the 2025 NAB Show. Vimeo suggests the new offering — described as “a technological leap forward for content and media businesses” — is the next generation of its existing over-the-top product that is already helping creators earn $429 million per month. The approach is similar to YouTube with more design flexibility and brand control, but living on the Web, outside the cozy confines of social media with its built-in audiences. Continue reading Vimeo Streaming Helps Creators Build Subscription Platforms

John Gaeta, the Bay Area digital disruptor who won an Oscar as VFX supervisor for “The Matrix,” has launched Escape (escape.ai), a neo cinema hub where global filmmakers, artists and game creators can showcase and monetize original work. Offering a “curated viewing experience” in story, art and experiential content, Escape styles itself as an “experimental” space. “If you like edgy-fun shows like ‘Love Death + Robots’ or the type of stories spun from game worlds, escape.ai is your place,” Gaeta said, describing it as a hybrid platform where premium streaming meets the creator economy. Continue reading Escape.ai, Streaming Hub for Digital Content, Debuts in Beta

Comcast Technology Solutions is launching MediaExpress, which aims to make it easier for content owners to get distribution on premium VOD tiers. MediaExpress offers program suppliers a pipeline to leading broadcast, streaming, social and digital platforms. It provides “a single ingest point for videos, metadata and supporting files, facilitating title management and distribution for both long form and short form video with CTS handling certified delivery,” according to Comcast. It also allows library holders to streamline “VOD distribution and monetization efforts across subscription VOD (SVOD), advertising VOD (AVOD), transactional VOD (TVOD) or FAST partners.” Continue reading Comcast MediaExpress Will Distribute Premium VOD Content

Substack has enabled video publishing directly from within the Substack app. The move is designed to increase user engagement while helping its authors monetize, including with smartphones. Each video post can be formatted to reach subscribers instantly through email, app notifications, or both. “With millions of weekly active users and 1 million posts discovered daily, the Substack app has become the leading driver of subscriber and revenue growth for publishers building sustainable, independent businesses,” the company claims. The Substack network has also become a discovery ecosystem, helping creators find potential subscribers. Continue reading Substack Now Lets Creators Monetize with Video Publishing

ThinkAnalytics has launched an AI-powered platform designed for video service providers. Called ThinkMediaAI, it is said to unify content monetization — including contextual advertising, content curation and content bundling — across a variety of services, from live to CTV, FAST, VOD and more. Headquartered in the UK, with offices in Los Angeles, Singapore and India, ThinkAnalytics leverages a recommendation engine, claiming to track more than 475 million real-time data records and 8 billion recommendations per day. The company plans to showcase the new tech at NAB 2025, April 5-9 in Las Vegas. Continue reading ThinkAnalytics Bows Advertising, Curation Tool ThinkMediaAI

Meta has begun testing ads on Threads in the U.S. and Japan with a select group of invited brands. The initial image ads will be slotted between pieces of content in the Threads home feed and will be visible to only a small percentage of users. Drawing from Meta’s existing ads systems framework, “the familiar visual feed format will enable advertisers to easily extend existing image ads to Threads with the check of a box,” according to Meta. Emulating Google, the company will provide users with controls to skip or hide ads. Threads advertisers will be afforded control using the Inventory Filter tool Meta has implemented for Facebook and Instagram Feed and Reels. Continue reading Threads Testing Ads with Select Advertisers in U.S. and Japan

Santa Monica-based Snapchat announced a new Monetization Program for content creators this week that will feature expanded revenue opportunities and evolving rewards. Beginning February 1, creators that have at least 50,000 followers and post at least 25 times each month to Saved Stories or Spotlight videos will have the option to place ads in videos that are longer than one minute. Eligible creators would also need to meet one of the following criteria in the most recent month: 10 million Snap views, one million Spotlight views, or 12,000 hours of total view time. According to Snap, Spotlight video viewership is up 25 percent year-over-year. Continue reading Snapchat to Empower Creators with Video Monetization Plan

YouTube has come up with a new way for creators to earn. During vertical live streams, viewers can now gift hosts with “Jewels,” a form of digital currency available for purchase. The gifts appear onscreen as animations during vertical live streams, but are a cash equivalent for creators. The initial denomination, “Rubies,” equal one cent per stone, or about $1 per 100 Rubies. The new feature is rolling out to eligible creators in the U.S. who are currently enrolled in the YouTube Partner Program (YPP) and have accepted the Virtual Items Module in YouTube Studio. Continue reading YouTube Introduces Jewels, a New Way for Creators to Earn

TikTok is updating its Live subscription offering, renaming the monetization offering simply “Subscription,” opening it up to eligible non-Live creators in regions including the U.S., Japan, Brazil, France, the UK and Germany. Like the third-party subscription platform Patreon, TikTok’s Subscription allows fans to pay creators for exclusive content and other perks. In participating regions, creators can offer fans monthly subscriptions at three price tiers, each with its own parameters and perks. TikTok launched Live subscriptions in 2022 and announced in March that it would be revamping the feature to allow more users to monetize. Continue reading New TikTok Live Subscriptions Help More Creators Monetize

Amazon is aiming to speed up production of its Audible audiobooks by inviting a small group of narrators to clone their voices using generative artificial intelligence. The U.S. beta test will roll out later this year according to Amazon, which announced the move on Audible’s creator marketplace. “There is a vast catalog of books that does not yet exist in audio and as we explore ways to bring more books to life on Audible, we’re committed to thoughtfully balancing the interests of authors, narrators, publishers, and listeners,” Amazon explains. Continue reading Amazon Is Inviting Audible Narrators to Create AI Voice Clones

During the 10th annual Roblox Developers Conference (RDC 2024) in San Jose, the gaming platform announced it is opening to global currencies in addition to its own Robux, which generates billions in virtual transactions each year. Starting later this year, a small test bed of developers will be able to charge real money for games that charge fees, with a program expected to open “to all eligible creators by mid-2025.” The massively multiplayer online platform that lets users build online game worlds also discussed a project to develop its own AI foundation model to power generative 3D creation on the platform. Continue reading Roblox Adds Real Currency, Teases Its Coming Generative AI

Tidal — the music streaming service owned by Jack Dorsey’s Block payment processing company — is launching a royalty-tracking toolkit for songwriters. The new feature lets authors organize disparate publisher information in one place. “Songwriters juggle a mix of collection societies, publishing platforms, royalty management services, streaming services, and single-purpose apps to manage their royalties, careers, and catalog,” explains the company, which claims to be the first platform to serve songwriters “throughout the full writing career cycle.” Tidal has partnered with performing rights organization AllTrack to handle the backend. Continue reading Tidal, AllTrack Team to Provide Songwriter Royalty Snapshots

Google-owned video giant YouTube is experimenting with a new mid-roll advertising format that aims to be less disruptive for live-streaming viewers. YouTube is testing the new format, which positions ads alongside a live stream using a picture-in-picture feature. Currently, the ad breaks occupy the full screen, cutting abruptly from the content in progress, which can be disruptive. With the new format viewers can keep their eyes on live content during the ad break. YouTube’s mid-roll PiP ad tests are part of its fight against ad blockers, use of which has seen some viewers cut off from the platform. Continue reading YouTube Testing a New Ad Model for Live-Streaming Viewers

Reddit will soon add AI-generated summaries atop its search results, co-founder and CEO Steve Huffman told investors on a Q2 earnings call last week. The company will later this year begin testing AI-powered search result pages that “summarize and recommend content,” said Huffman, who expects the technology will help Reddit users “dive deeper” into content and aid in discovery. Huffman mused monetization strategies, including boosting ad inventory and possibly installing a paywall to differentiate premium content. The discussions accompanied news that Reddit lost $10.1 million in Q2, which saw revenues of $281 million, a 54 percent increase year-over-year. Continue reading Q2 Report: Reddit Adds Users, Narrows Losses, Preps for AI