Things were restive at TwitchCon, which wrapped Sunday in San Diego. Content creators were riled up over downsized revenue-sharing, first announced last month. The conference lets gamers and other enthusiasts who use Amazon’s live-streaming platform meet their favorite influencers while brands tout their wares. With over 2.5 million hours of live content streaming daily around the world, Twitch has become increasingly focused on financial sustainability and eventual profitability. But a less favorable revenue split and push toward advertising has proven unpopular with creators. Continue reading TwitchCon: Streamers Object to Revenue-Sharing Reduction

Twitter is the latest social media company to emulate TikTok by introducing an infinite video scroll. Tapping a video will expand it to full screen, which Twitter is calling its “immersive media viewer.” Once opened, users can then scroll up to start browsing. Tapping the back arrow exits the viewer and takes you back to the original tweet. And Twitter is making it easier to find “some of the most popular videos on Twitter” by adding a video carousel in the Explore tab “alongside Tweets and Trends.” The updates are rolling out beginning now, starting on iOS in English-speaking countries. Continue reading Twitter Emulating TikTok with Its New Scrolling Video Viewer

YouTube is beta testing Creator Music, a large catalog of songs creators can browse and purchase for use with their original longform content. YouTube announced the service at its Made on YouTube live event the same week its chief business officer Robert Kyncl was revealed as the incoming CEO of Warner Music Group, effective January 2023. “Creator Music is a new destination in YouTube Studio that gives YouTube creators easy access to an ever-growing catalog of music for use in their long-form videos,” YouTube said, explaining the service offers “affordable, high-quality music licenses.” YouTube also announced that Shorts creators can soon share ad revenue through the platform’s Partner Program. Continue reading YouTube Tests Creator Music, Adds Shorts Partner Program

TikTok is launching a new sharing feature that allows TikTok Stories to be published on competing social networks like Facebook and Instagram. The move may increase exposure for TikTok content on Meta Platforms media as the social giant has been taking steps to downgrade recirculated TikTok videos in Reels. Meta recently advised creators it is prioritizing original Reels content on Facebook and Instagram that are programmed to flag third-party watermarks. Piloting since last year, TikTok’s reposting feature recently began rolling out more broadly to TikTok users. Continue reading TikTok Stories Can Now Be Shared via Facebook, Instagram

OpenAI is expanding its beta outreach for DALL-E 2 by inviting an additional one million waitlisted people to join the AI imaging platform over the coming weeks. DALL-E users will receive 50 credits during their first month of use and 15 credits every subsequent month, with each credit redeemable for an original DALL-E-prompted generation (returning four images) or an edit or variation prompt (which returns three images). Additional credits may be purchased in 115-generation increments for $15. Starting this month, users get rights to commercialize their DALL-E images. However, the move highlights the legal implications of AI and possible copyright infringement. Continue reading Legal Questions Loom as OpenAI Widens Access to DALL-E

Warner Music Group has become the first major music label to adopt SoundCloud’s fan-powered royalties payout model. Launched last year, the model is designed around what the music streaming service calls “the fan economy,” enabling artists to engage directly with fans for more control and increased monetization opportunities. The audio distribution platform allows every artist to be paid “based on fan listening behavior on SoundCloud,” with subscription and advertising revenue “distributed among the artists [the fans] listen to, rather than being pooled under the traditional pro-rata model the music industry has been using for over a decade,” explains SoundCloud. Continue reading Warner Music Adopts SoundCloud’s Fan-Powered Royalties

WhatsApp is now offering commercial services to businesses that want the global messaging app, which now has more than a billion users. The WhatsApp Cloud API lets companies build their own WhatsApp dashboard to chat with customers. WhatsApp was purchased by Facebook, now Meta Platforms, in 2014 for a reported $22 billion, and this expansion is the company’s first serious attempt to monetize the platform. Speaking at a “Conversations” live event last week, Meta CEO Mark Zuckerberg said the new WhatsApp Cloud API was for businesses “big and small.” Continue reading Meta Launches WhatsApp Cloud API for Business, Enterprise

In an effort to expand payment opportunities for creators of popular original video content, Meta Platforms is updating its Reels Play bonus program, adding Facebook Challenges and rolling out new insights for Reels Play creators. Successful Facebook Challenge videos will enable creators to earn “up to $4,000 in a given month,” according to Meta, which says it will “also explore the ability for eligible creators to earn a share of revenue on crossposted Reels via overlay ads” from videos that appear on both Facebook and Instagram. Continue reading Meta Adds Facebook Challenges and Expands Monetization

Social video platform TikTok has unveiled a new advertising solution that allows brands to place their messages next to the top content in TikTok’s For You feed. The contextual ad solution, TikTok Pulse, is the first to allow TikTok creators a chance to share ad revenue. The program initially makes publishers, public figures and creators with 100,000 or more followers whose videos are in the top 4 percent eligible for a 50/50 ad revenue split. Pulse launches in the U.S. in June, with plans to roll out to additional markets in the fall. Continue reading TikTok ‘Pulse’ Pairs Advertising with Top-Performing Videos

Appearing at the NewFronts, Snap unveiled a new program in conjunction with celebrity greeting app Cameo as well as a new advertising initiative called Snap Promote and some new original programs. Snapchat creators will have the opportunity to team on short-form video ads with the 45,000-plus actors, athletes, musicians and influencers. The new Snap x Cameo Advertiser Program venture — an expansion of the Creator Marketplace Snap launched last year to increase monetization opportunities — was created by Cameo for Business and built by Snap. Continue reading Snap Teams with Cameo and Introduces Its New Ad Initiative

Vimeo is adjusting its bandwidth policies, a result of explosive demand for video consumption and hosting due in part to the expanding creator economy. When some existing Vimeo customers recently complained after being hit with news of a sudden, sizable billing increase, Vimeo quickly apologized. CEO Anjali Sud issued a mea culpa that included photos of an extended bouquet and crossed wires. “For those who consume large amounts of video bandwidth,” wrote Sud, “we have continued to enforce legacy policies that are poorly communicated and that are causing unnecessary friction and anxiety.” Continue reading Vimeo Offers Apology to Customers Irked Over Fee Increase

Meta is offering new tools for Facebook Groups to help admins further develop and engage the communities they manage. New features introduced at last week’s Facebook Communities Summit include subgroups, fee-based subscription groups, real-time chat for moderators, personalization tools and community fundraiser enhancements. Group admins will be able to customize the look and feel of groups, including greetings, colors, fonts and backgrounds, as well as the emoji available for content reactions. Facebook said the changes combine “the best of Pages and Groups into one place,” while making it easier, safer and more fun to collaborate. Continue reading Facebook Groups Launches New Tools to Empower Creators

Twitter debuted a new feature called Super Follows, which allows some users to make money by charging for access to subscriber-only content. Users who qualify for the program must be over the age of 18, based in the U.S. and have 10,000+ followers as well as having tweeted more than 25 times in the past 30 days. The payout, powered by payments platform Stripe, will range depending on the Super Follows price and number of followers who sign up. A user who charges $4.99 per month for Super Follows and has 2 percent of 13,000 followers sign up will make $900 a month. Continue reading Twitter Rolls Out Latest Monetization Feature: ‘Super Follows’

Facebook’s R&D group NPE Team (New Product Experimentation) debuted the public beta of Hotline, a web-based application that allows creators to speak to an audience that can pose questions via text or audio. The first to try out Hotline was real estate investor Nick Huber who, via a livestream, talked about investing in industrial real estate as a secondary income. NPE Team identified Huber as an ideal Hotline user who would use it to expand professional skills or finances. Hotline is led by Facebook product developer Erik Hazzard. Continue reading Facebook Tests Web-Based Audio Q&A Application ‘Hotline’

Short-form video app Clash, which debuted in August, just acquired Byte, another short-form video app released a year ago. Byte creator Dom Hofmann was a co-founder of Vine, the once-popular six-second video app that shut down operations in 2016. Clash CEO and co-founder Brendon McNerney, formerly a star on Vine, explained that it is “more of an IP acquisition where we’re going to be taking over the community.” Byte and Clash will debut “in a few short months” as one product with monetization tools for creators. Continue reading Short-Form Video App Clash Acquires and Merges with Byte