According to a report from app testing firm Swrve, mobile free-to-play games tend to have dismal retention rates. In addition, many mobile game players rarely spend any money in these apps. Sixty-six percent of users stopped playing a new game after one day and 19 percent stopped playing after only opening the game app once. Swrve also found that players spent an average of 45 cents over 90 days, and 53 percent of the spending in games happened within the first week of playing. Continue reading Report Finds Most Mobile Game Players Quit After First Day

DataFission has developed generally applicable technology that can index, search and report on all forms of unstructured, metadata-free digital data. With deep roots in military research, this San Jose company has developed algorithms that can index files and streams of data, without human interaction, in one sweep. The system can index any type of data, including video, still images, music, audio tracks, text, software and metadata. According to its brochure, DataFission is “Solving the world’s problem of searching the unsearchable.” Continue reading NAB: DataFission Platform Aims to Search the Unsearchable

Burstly and TestFlight provide support for developers and the App Store ecosystem in the form of beta testing services, app monetization, and analytics. TestFlight began as a technical hack that included over-the-air updates for enterprise apps. In 2011, the two companies merged to become Burstly, which Apple has now acquired. Development support is a much needed component of Apple’s system. Apple App Store customers spent more than $10 billion in 2013, with 3 billion app downloads in December alone. Continue reading Apple Acquires Burstly to Provide Support for App Developers

Twitter has acquired social TV tracking service Trendrr in a deal that further consolidates the social TV monitoring market. Twitter purchased social analytics firm Bluefin Labs earlier this year, while Nielsen picked up SocialGuide. Trendrr, which was developed by digital agency Wiredset and first launched in 2007, will not be signing any new social analytics contracts and its curation product will likely be fully folded into Twitter’s offerings. Financial terms of the deal were not disclosed. Continue reading Twitter Boosts its Social TV Arsenal with Trendrr Acquisition

Digital media firm Fullscreen — which hosts more than 15,000 YouTube channels with 200 million subscribers and 2.5 billion monthly views — has launched a suite of apps designed to help content creators monetize videos through search engine optimization and partnership facilitation. The new Fullscreen Creator Platform also includes analytics tools for insight into audience behavior. In addition, Fullscreen has announced a free iOS app for tracking video performance from phones (Android coming soon). Continue reading Fullscreen Launches Creator Platform for YouTube Producers