EBay’s Strategy to Revolutionize Shopping and Beat Amazon
By Lisette Leonard
December 24, 2013
December 24, 2013
Although eBay is commonly known as an online auction house, CEO John Donahoe has made strides in moving beyond this perception by expanding eBay’s marketplace to include fixed prices with reliable and returnable goods. In the last five years, eBay has made 34 acquisitions which will help provide retail partners with creating interactive storefronts in real locations, help with the back end of websites, monitor inventory in real time, and streamline the electronic payment process. Continue reading EBay’s Strategy to Revolutionize Shopping and Beat Amazon