What’s driving augmented reality content today? That’s the question that Storymill president Mark Kapczynski posed to a panel of AR content creators at CES 2018 in Las Vegas. VNTANA chief marketing officer Natascha French, whose company creates interactive holograms, had one answer. “Based on our experience B2C gets the sexy headlines,” she said. “But B2B is the side that is actually monetized.” Brands come to VNTANA not only to create compelling experiences for end users, but also to collect data to inform future marketing. Continue reading Content Creators Discuss What Is Driving Augmented Reality

AMC released a free promotional VR app that lets fans experience turning into a zombie from “The Walking Dead” and other immersive content from the martial arts series “Into the Badlands.” The app also includes trailers of other AMC content and behind-the-scenes video. The new app is stoking fan enthusiasm for the season 8 premiere of “The Walking Dead” on October 22. The app will include a 360-degree bonus scene, available at the conclusion of the premiere episode, which is also the popular show’s 100th episode. Continue reading AMC Introduces VR App With ‘Walking Dead’ Bonus Content