TikTok has published an internal research study indicating the movie viewing habits of its users, and how advertisers can use the TikTok Spotlight movie marketing tool released last month. The promotional vehicle was designed to help TikTok users discover films, as well as influence their viewing choices and drive audiences to theaters. TikTok’s research found that 47 percent of TikTok users say that while on TikTok they discovered a new movie coming to theaters, and were “inspired to take action, including 36 percent purchasing a ticket,” which they can facilitate in-app through Spotlight. Continue reading Film Promotion Tool TikTok Spotlight Shares Audience Insight

A new executive order signed by President Obama earlier this week aims to warn off foreign online hackers from targeting the United States. The order authorizes severe consequences to the individual or foreign party determined to be involved with any attack that may compromise the security, foreign policy, economic health, and financial stability of the U.S. Any violations of the policy could result in both financial and travel sanctions as regulated by the federal government. Continue reading President Obama Approves Order Against Foreign Cyberattacks

Oculus VR is expanding its focus from video games to virtual reality films. The Facebook-owned Oculus has created a new in-house movie studio called Story Studio to create films and find the best practices for VR storytelling. The new content created by Story Studio intends to help attract more users to the Oculus Rift headset, while also encouraging other filmmakers to make similar VR films. Story Studio’s first work is a short film called “Lost,” which debuted at the Sundance Film Festival. Continue reading Oculus Launches Movie Studio to Make Content for its Headset