Adventr has launched a new drag & drop editing platform that allows users to create interactive videos. The New York City-based startup is backed by musician John Legend, and was founded by Devo Harris, better known as Grammy-winning producer and songwriter Devo Springsteen. The service essentially works by overlaying graphics on video, and giving users multiple choices. Adventr also allows users to share their videos on Twitter, Facebook, and any website that supports the VPAID format. Continue reading New Startup Adventr Will Help You Easily Make Interactive Videos

Journalist and ETCentric contributor Adrian Pennington forwarded us news that Los Angeles-based Video Equipment Rentals (VER) will purchase 3D film and television leader CAMERON PACE Group (CPG). Led by James Cameron and Vince Pace, CPG is an innovator in 3D technologies and production services, including the FUSION 3D workflow system. VER, with headquarters in Glendale, California, has dozens of locations across the United States, Canada and Europe. Continue reading Video Equipment Rentals Plans to Acquire Cameron Pace Group

Cinema ad network Screenvision announced this week that it is launching a new mobile engagement platform created in partnership with audio recognition leader SoundHound. Levi’s and Warner Bros. Records will be among the first brands to participate as advertisers. The partnership will help marketers target moviegoers with mobile ads tied to Screenvision’s pre-show programming on cinema screens. SoundHound’s audio recognition tech will be used for mobile devices to unlock related content from the Web. Continue reading Screenvision, SoundHound Connect Mobile Users to Cinema Ads

Popcorn Time and its pirating tools have gone mobile with a new Android app. Time4Popcorn’s Popcorn Time app is available on the developer’s website. According to TechCrunch, it is similar to the original desktop program in design, provides the same access to pirated movies and TV shows, and streams torrents. The app comes from the Time4Popcorn development group, which promises a Windows XP version soon. A number of developers have been launching spin-offs of the original and now-defunct Popcorn Time. Continue reading Should Hollywood Be Worried About Popcorn Time for Android?

According to NPD Group’s latest “TV Everywhere Report,” cord cutters are not the only ones turning to OTT services. NPD indicates that 21 percent of today’s pay TV subscribers are using TV Everywhere services at least once a month. The report found that three out of four subscription video-on-demand households also have a pay TV subscription. And about 30 percent of SVOD users turn to TV Everywhere weekly, compared to 20 percent of TV Everywhere users who choose not to subscribe to SVOD. Continue reading NPD Report Says Pay TV Subscribers Turn to TV Everywhere

Netflix has raised its monthly price for new subscribers by $1 to $8.99, marking its first price increase in three years. CEO Reed Hastings recently announced that a price increase would likely be necessary to meet the rising costs of movies and TV shows. The video streaming service introduced a new $7.99 plan for subscribers not concerned with high-definition or the ability to stream programs on multiple devices, while a $11.99 premium plan lets users stream shows to four devices at once. Continue reading Netflix Raises Monthly Subscription Rate for New Customers

Journalist and ETCentric contributor Adrian Pennington forwarded us exclusive confirmation that FIFA has signed broadcasters to go live with the Ultra HD signal of three World Cup matches from Brazil. The news has been confirmed by Sony, which serves as the production partner to FIFA and host broadcaster HBS. Previous announcements pointed to the 4K recording of the World Cup Final and two earlier matches for a FIFA Films 4K movie to be distributed online after the event, but now broadcasters also plan to take the feed live. Continue reading Sony Confirms FIFA World Cup Final to Broadcast Live in 4K

Because of automated ad-buying technology, illicit sites streaming video content can make hundreds of thousands or even millions from advertising. MediaLink researched 596 piracy sites, and found that the advertising, often from major brands, generated $227 million annually. These sites get to keep most of this revenue because profit margins typically range from 80 percent to 94 percent after site maintenance and human resources fees are paid. Continue reading Today’s Piracy Sites Making Millions in Advertising Revenue

The new Broadway musical “Holler If Ya Hear Me,” inspired by the music of rapper Tupac Shakur who was murdered in 1996, will feature a stage where actors are within arms length of the first few rows of the audience. The play’s creators spent $200,000 to transform the Palace Theatre to create a sense of intimacy, dramatically changing the original seating arrangement to stadium style seating in the orchestra section. The new structure closely resembles that of a movie theater. Continue reading Broadway Theater Seating Designed to Create Movie Experience

Following two years of testing, Comcast and Electronic Arts are reportedly close to reaching an agreement that would allow customers to stream EA video games to televisions via Comcast’s X1 cable box system, and use their tablets as controllers. The cloud-connected X1 system features apps, viewing recommendations and voice control. According to sources familiar with the plans, games such as “FIFA,” “Madden” and “Monopoly” would be available to Comcast’s more-than 22 million U.S. customers. Continue reading Comcast Customers to Soon Stream Games from Electronic Arts

AOL announced it will launch a free streaming movie service through a new agreement with Miramax that will make Miramax’s library of films available to stream online and on mobile devices. Film selections will be refreshed each month. AOL’s new homepage video portal features clips from Moviefone, Huffpost Live, ESPN, Conde Nast and others. Through the new deal, AOL users will also have the ability to add Miramax titles to their rotation of news and entertainment video. Continue reading AOL Launching Ad-Supported Streaming Video with Miramax

Netflix has reached a deal for direct access to Verizon’s network that should provide subscribers with better performance of streaming video in the coming months. Despite Netflix CEO Reed Hastings’ public complaints about paying extra for such connectivity, Verizon confirmed the new deal, which follows a similar approach to the agreement Netflix reached with Comcast earlier this year. As more Internet users stream movies and TV content, the debate over who should be responsible for infrastructure upgrades intensifies. Continue reading Netflix Reaches New Deal with Verizon to Improve Streaming

The Hollywood IT Society (HITS) — a community of IT professionals representing the studios of the MPAA and supporting information tech partners — hosted its annual day-long Hollywood IT Summit at the Hyatt Regency in Century City this week. Adapting to rapidly changing expectations for IT-related content production and distribution was the running theme at the April 22 event, where execs and creatives gathered to discuss network connectivity, cloud resources, big data, analytics, content management and more. Continue reading Media Execs Gather at HITS 2014: Hollywood’s Digital Makeover

Netflix has reached an agreement with cable companies RCN, Grande Communications and Atlantic Broadband that will allow subscribers to basically access the streaming video service as if it were a cable channel starting next week. Netflix will be added as an app to set-top boxes to provide subscribers with the option of viewing the Netflix content they would otherwise access via computers and mobile devices. The offer is only available for customers of the cable companies who also subscribe to Netflix. Continue reading Netflix to Be Available to 500,000 Cable Subscribers Next Week

Time Warner Cable has partnered with startup Fanhattan to offer customers the Fan TV cable set-top box, which enables viewers to watch live TV, cable TV, and streaming video via Internet Protocol. The sleek cable box features a unique viewer guide with an integrated offering of online and live content from television shows to movies through a simple touchpad remote. Pre-orders of Fan TV set-tops, which began Tuesday, are $99, and they will be ready to ship in June. Continue reading Time Warner Cable Offers VOD, Streaming, Cable via Fan TV