The National Association of Theater Owners is proposing a new approach to marketing that will include limiting the running time of movie trailers. The controversial move, which is reportedly part of an effort to provide exhibitors with more control over how movies are marketed inside their cinemas, would reduce trailers to two minutes (30 seconds shorter than the norm). Theater owners have argued that trailers can be too long and often reveal too much of a movie’s plot. Continue reading Theater Owners Pursue Guidelines to Shorten Movie Trailers

Last week we reported that pay TV operators Time Warner Cable and DirecTV had joined the group of potential Hulu suitors. Over the weekend, it was reported that Yahoo has bid $600-$800 million for the premium video site. The range is based on a number of circumstances including the length of content licensing rights and the amount of control programming companies have over their media. The bid comes amidst plans by Yahoo for other possible acquisitions. Continue reading Yahoo Latest to Pursue Hulu with $600-$800 Million Bid

“Downloaded” is a new documentary that examines the rise and fall of music file-sharing service Napster. The film tells the story of Napster co-founders Shawn Fanning and Sean Parker while providing details of the service’s launch in 1998 through its eventual 2011 acquisition by Rhapsody. It examines the downloading generation, resulting changes to the music industry, piracy and legal arguments, and the impact of services such as Spotify and iTunes. Continue reading Napster Documentary: The Music, the Battle, the Revolution

The Entertainment Technology Center @ USC will announce the launch of “Production in the Cloud” today, a new project that brings together key media and cloud-resource leaders to develop guidelines and accelerate innovation and adoption of next-gen cloud-based content creation, production, and distribution tools and processes. Senior executives from the six major studios in coordination with Rackspace, EMC, EVault, Dell and other cloud companies convened recently to serve as governing body to collectively guide this process. Continue reading ETC Announces Launch of Production in the Cloud Project

As promised, Microsoft announced its Xbox One yesterday, the successor to the Xbox 360 and the company’s eighth generation gaming console. Scheduled for release by the end of this year, the Xbox One will compete with Nintendo’s Wii U and Sony’s upcoming PlayStation 4. While the update touts plenty of power and rich features for gaming, Microsoft is emphasizing the Xbox One as a lifestyle device designed for streaming an array of entertainment media. Continue reading Microsoft Unveils Xbox One, Emphasizes More Than Gaming

Successful YouTube channel Machinima recently launched an app for Xbox Live. The move is notable for the video entertainment channel, which is already available on iOS and Android apps, since it marks the first significant expansion to a distribution network beyond YouTube. Additionally, it marks the first time that Microsoft has introduced an app in all 41 of its global Xbox Live markets simultaneously. Continue reading Machinima App for Xbox Live: Reaching Beyond YouTube

Veteran television writer/director/producer Ken Levine suggested on his blog last week that Big Hollywood has no business financing projects via Kickstarter, an approach he believes should be reserved for the little guy. He references actor/filmmaker Zach Braff, who has raised nearly $2.6 million through the crowdfunding site to finance “Wish I Was Here,” his follow-up to “Garden State.” Levine believes offering Braff money “defeats the whole purpose of Kickstarter.” Continue reading TV Veteran Questions Value of Kickstarting Known Artists

Amazon is reportedly moving beyond its Kindle tablet line with the development of multiple CE devices aimed to compete more directly with Apple and Google. According to people familiar with the plans, the company is developing a range of new devices including two smartphones and an audio-only streaming device. The e-commerce giant is also working on its own set-top box for streaming video content. Continue reading Amazon Developing STB, Smartphones and Other Devices

The theme for Disney’s presentation during last week’s Digital Content NewFronts in New York City was “the art of interactive storytelling.” Disney Interactive announced 10 new online original series and the forthcoming “Story” app that helps parents share user-generated stories online. The company also promoted its successful YouTube ventures and a music deal with Vevo. Continue reading Digital NewFronts: Disney Interactive Announces New Series

Google is reportedly getting ready to launch an à la carte subscription service for some of YouTube’s video channels, as part of an initiative to finance a wider range of content and secure an additional revenue stream. According to those familiar with the plan, the move will initially include as many as 50 “specialist” channels, which will be available to viewers via subscriptions for as little as $1.99 per month. Ad Age reported earlier that YouTube would look to keep 45 percent of subscription-based revenue. Continue reading Google Readies Subscription Service for YouTube Channels

Mozilla and rendering firm OTOY have developed a new codec that is designed to stream cloud-stored apps, video content and more directly to browsers. The JavaScript-based system opens up possibilities of running native PC apps on any connected device, purchasing and protecting content without DRM, and embracing HTML5 rather than relying on proprietary or legacy plug-ins. The creators also see it as a means of combating piracy.

Continue reading Will ORBX Codec Turn the Web into Platform for All Apps?

Actress Kristen Bell may soon become the poster child for a new era of film production and distribution. Following the success of a new “Veronica Mars” project crowdfunded via Kickstarter, which reached its $2 million goal in just 10 hours, Bell’s upcoming indie film “Some Girl(s)” is slated for a June 28 release in theaters and online through Vimeo’s new VOD platform. This could mark another change in the digital distribution of media. Continue reading Vimeo On Demand Gets Exclusive Distribution of New Movie

Last week, filmmaker Steven Soderbergh dissected the business of making movies when he spoke on the current state of cinema at the San Francisco International Film Festival. Soderbergh, who has achieved success in both the Hollywood system and the independent arena, spoke at length about the challenges faced by today’s artists to get their movies screened in theaters. Based on unprecedented demand, Soderbergh gave The San Francisco Film Society permission to post his keynote video and transcript in its entirety. Continue reading Soderbergh Distinguishes Between Cinema and Movies

Hulu announced yesterday that it has doubled its number of paid subscriptions to four million over the last year. The announcement was made Tuesday morning during the Digital Content NewFronts in New York. The company said it set a new revenue record in the first quarter, but did not specify the amount. Hulu also announced its third and most ambitious wave of original programming that will debut exclusively on the video site this year. Continue reading Hulu Doubles Paid Subscribers, Announces Original Shows

IBM Research now claims the world’s smallest movie with “A Boy and His Atom.” The 60-second movie — certified by the Guinness Book of World Records as the world’s smallest stop-motion film — shows the story of a boy comprised of individual atoms who befriends an atom and interacts with it while playing on a trampoline made of atoms. It illustrates how scientists at IBM’s Almaden Research Lab can precisely move and manipulate individual atoms. Continue reading IBM Releases Smallest Stop-Motion Film in Cinema History