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SXSW Panels Address Technologies and Movie Marketing

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March 13, 2013

Addressing the convergence of technology and Hollywood, two panel discussions at South by Southwest in Austin, Texas examined how filmmakers can market themselves to fans in the digital era and how tech companies can effectively pitch projects to Hollywood. The discussions addressed shifts in social media and its effects on making movies — in addition to a new focus on digital marketing. Continue reading SXSW Panels Address Technologies and Movie Marketing

Nielsen Study Says Mobile Users Make Better Moviegoers

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February 18, 2013

According to Nielsen NRG’s 2012 American Moviegoing report, owners of wireless mobile devices go to movie theaters at a higher rate than the average cinema fan. The report also suggests that smartphone and tablet users spend more money on entertainment in general. Interestingly, about 30 percent of moviegoers explained that comments on social media sites had affected their choice of films to attend. Continue reading Nielsen Study Says Mobile Users Make Better Moviegoers

Hulu Plus in Japan to Stream Film Before Theatrical Release

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February 13, 2013

Hulu Plus in Japan plans to premiere an upcoming movie via its streaming site prior to the film’s theatrical release. “Sougen no isu (A Chair on the Plains)” will be available February 19th on Hulu, four days ahead of its launch in theaters. However, the film will only be available on the site during a three-hour window for the first 1,000 viewers. Those not quick enough to access the full-length stream will be able to watch trailers and clips. Continue reading Hulu Plus in Japan to Stream Film Before Theatrical Release

Report: Worldwide Spending on Movies Up $1.3 Billion in 2012

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January 23, 2013

Worldwide spending on watching movies last year reached $62.4 billion, up from $61.1 billion in 2011 and $60.1 billion in 2010, according to IHS Screen Digest. The numbers include theatrical releases, disc rentals, pay TV VOD and digital retail purchases and rentals. North America accounted for 41 percent of global movie revenue in 2012, although spending on physical media saw a decline. Continue reading Report: Worldwide Spending on Movies Up $1.3 Billion in 2012

M-GO Launches Beta of Streaming Service for Multiple Devices

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January 16, 2013

M-GO promises to be the “people friendliest” rent/buy movie service the Internet has to offer. It’s backed by Technicolor and DreamWorks Animation and is ready to stream movies through browsers and to connected devices preloaded with its apps. And it really is friendly: “M-GO promises that if you’re looking for a movie it doesn’t offer, it will search other stores to find it for you,” writes Engadget. Continue reading M-GO Launches Beta of Streaming Service for Multiple Devices

Digital Downloads: Kaleidescape Plans to Offer Time Warner Movies

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December 13, 2012
  • Kaleidescape Inc. originally looked to reduce the hassle of physical DVDs and Blu-ray discs by enabling consumers to copy the movies and save them to a hard drive. After being sued by the DVD Copy Control Association, the company has since revamped its business model to keep up in the digital age of downloads.
  • “The closely held company plans to let users of its hardware buy and download digital movies, while still being able to make and store copies of DVD and Blu-ray discs they own,” the Wall Street Journal writes. “Kaleidescape is initially stocking its first online store with movies licensed under a multiyear deal with Time Warner Inc.’s Warner Bros. movie studio.”
  • With numerous services that offer movies for rental, purchase or streaming, Kaleidescape is notably pricey.
  • “Kaleidescape’s systems, designed for people installing fancy home theaters, start at $14,490,” the article states. “But Kaleidescape hopes to build its audience among affluent customers who are willing to pay extra for the highest quality content, a sophisticated program guide and other features. Unlike most online video stores, the company says, its downloads will include all extra scenes and additional content found on DVD or Blu-ray discs.”
  • The deal with Time Warner provides the service with 3,000 feature films and more than 8,000 TV episodes, which will be priced between $6 to $20. Kaleidescape plans to enter licensing deals with other studios as well.
  • The company also supports the UltraViolet format. But downloading titles can take a while — up to five hours for a Blu-ray over a standard Internet connection.

High Frame Rate 3D Version of The Hobbit is Insanely Gorgeous

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December 12, 2012
  • Peter Jackson’s “The Hobbit: An Unexpected Journey,” shot in 48-frames-per-second HD, “looks nothing like you’ve ever seen before,” writes Wired. “In the 48-frames-per-second version… Middle-earth in 3D looks so crisp it’s like stepping into the foreground of an insanely gorgeous diorama.”
  • The movie will also be released December 14 in standard 24-frames-per-second, but the HFR 3D version allows for more precise images and smoother 3D action because it doubles the “visual data” and decreases blur during quick camera motions.
  • While the 48-frames-per-second approach is great for action sequences, Wired questions its effectiveness during naturalistic scenes. “The flicker, depth of field and imperfect ‘grain’ that lends character to 35-millimeter film historically fostered a collective dreamlike state for audiences who gathered in the dark to lose themselves in images that were never intended to exactly replicate the ‘real’ world.”
  • “In delivering the kind of high-def detail by which every wrinkle gets full attention, fast frame takes getting used to,” suggests the article. “At times, scenes unfold as if part of an extravagantly well-lit, art-directed reality-based series or soap opera.”
  • The 48-frames-per-second method combined with 3D almost makes the film seem something beyond real, suggests Wired, and definitely takes some adjustment for people used to watching standard film.

Virtual Theater: PlayStation Home Members can Access Movies and TV via Crackle

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November 28, 2011
  • Sony PlayStation 3 users will be able to stream movies and TV shows and enjoy them with friends from multiple locations with an updated version of Crackle.
  • Instead of accessing Crackle via the console’s Internet browser, users can enter a virtual movie theater with custom PS3 controller navigation. “Fire up PlayStation Home — if you’re a free member, that is — and navigate over to the LOOT EOD Theater, the Hollywood Hills House, or the Sunset Yacht areas,” reports PCMag.com.
  • The streaming service allows users to create avatars and use them to interact with up to 11 friends (or 60 strangers) in a virtual movie theater with access to hundreds of movies and more than 1,000 TV episodes. “Think of it as an opportunity to have a giant recreation of ‘Mystery Science Theater 3000’ with strangers,” suggests the post.
  • “We are very excited to bring familiar social experiences from the real world into a virtual environment, so people around the globe can connect and communicate with each other while sharing their favorite movie, show, music, or event,” said Sony DADC VP David Sterling. “This is the next big step in social networking and it will transform the way people consume media.”
  • Sony is also planning PlayStation Home support for Ustream content and streaming radio service RadioIO later this year.

Will Mission Impossible Facebook Game Draw Fans?

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November 23, 2011
  • After phasing out console games relating to the “Mission: Impossible” series, Paramount Pictures has created a social game on Facebook to promote the franchise.
  • The game, which introduces an entirely new storyline, awards players with real prizes and new content. Paramount is using the game to give out premiere tickets in addition to other promotional material.
  • The studio is working with Funtactix, a social game developer, on the project.
  • According to a related article from TheNextWeb, Paramount is also hoping to generate buzz by making it possible to rent all previous iterations of the franchise directly from the movie’s Facebook Fan Page. Each movie costs 30 Facebook credits ($2.99) to rent for 48 hours.
  • “Utilizing the sharing capabilities and Facebook ticker, which will alert your friends to the fact that you’re watching one of the movies, could help build excitement for an opening weekend that will destroy the last,” suggests TNW.
  • Miramax launched a similar Facebook rental model a few months ago. TNW wonders if Facebook rental services will take off in the face of customer comfort and loyalty to Netflix and other streaming services.

Creativity: Cinematographer Explains the Future of Technology is You

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November 14, 2011
  • DP Art Adams discusses the future of technology and the importance of creative talent behind its use.
  • “Honestly, I’m not so concerned about our technological future: things will always get better, faster and easier over time. My concern is how we, as humans, will relate to technology,” writes Adams. “The last few years have seen a shift in focus from the people to the tools, and that’s a dangerous path to follow.”
  • “As cinematographers we should be selling ourselves on our unique vision and abilities, but instead we often find ourselves selling gear,” he comments regarding what he sees as a disappointing trend.
  • “Somehow the focus must be shifted from the technology back to the people who use the technology, because that’s where all the creativity is.”
  • Adams suggests producers and directors use the same approach that he uses with his own crew: 1) Hire good people who can do their jobs better than you can do their jobs; 2) Tell them what you want; 3) Tell them the parameters (time, budget, etc.); 4) Let them use their creativity and years of experience to solve the problem in their own way; 5) Repeat.

Going Retro with the LomoKino: New 35mm Analog Movie Camera

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November 11, 2011
  • For any old school film fans in our audience, check out the $80 LomoKino analog camera that shoots 144 frames on a single roll of 35mm film (at a frame rate of approximately 3-5 frames per second).
  • “With the LomoKino, you can give your films a sense of style, all the while escaping the megapixel-obsessed society we live in today,” reports Digital Trends. “You can even pair it with the LomoKinoScope so you can watch and enjoy the movies you’ve created.”
  • With HD getting all the attention of late, “it’s nice to see a cool new analog camera enter the fray and represent the colorful, unique, and sometimes blurry world of Lomographic photography.”
  • The LomoKino site features some interesting package deals, including the $150 “Film Noir” bundle: LomoKino & LomoKinoscope, Lomography Lady Grey B&W 400 35mm (Pack of 3), Lomography Lady Grey B&W 400 35mm (Pack of 3) & Lomography Earl Grey B&W 100 35mm (Pack of 3).
  • You can also check out some sample footage on the LomoKino site.

Retro Movement: Will Horror Films Bring the VCR Back from the Dead?

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November 9, 2011
  • Horror fans are resurrecting the VHS format to enjoy films of the 1980s, “the kind in which brains were made of Jell-O and the cast was paid in wine coolers,” suggests The New York Times.
  • “It’s hard to get into the aesthetic of shakycam, pretty people, safe scares — like something jumping out at you — and the digital photography and CG blood,” says Evan Husney, director of Drafthouse Films.
  • These fans prefer dusting off their VCRs to viewing via tablets or DVD. As a result, several distributors are re-releasing select 80s titles on VHS.
  • “You just don’t get the same feeling in a pristine print of a DVD,” explains blogger Dan Kinem. “With VHS it’s like I’m experiencing an old grind-house movie theater. I would never watch them on a computer.”
  • Additionally, VHS nights are emerging at theaters such as Cinefamily in Los Angeles; the Alamo Drafthouse in Austin, Texas; and at the Spectacle Theater and Nighthawk Cinema in Brooklyn, New York.

3D Tutorial Video: Peter Jackson Discusses Production of The Hobbit

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November 8, 2011
  • Director Peter Jackson’s team has created a fascinating 10-minute video covering all aspects of shooting a 3D feature (cameras, frame rates, concept art!, costumes, make-up), using “The Hobbit” as the case study.
  • ETCentric staffer Dennis Kuba adds that this is the fourth in Jackson’s “Hobbit” production videos, this time with a focus on their 3D production. Dennis points out some of the highlights:
  • They are using two RED Epics in a 3ality rig which uses a mirror to replicate a human’s interocular. Both the interocular and the convergence can be altered as they shoot. They also have a camera rig for a crane and a handheld rig. Jackson doesn’t feel that 3D is restricting or changing his shooting style. Interestingly, they are shooting at the same speed as 2D.
  • They are shooting at 5K resolution and 48 fps. Jackson says the effect is “like looking into the real world.”
  • The RED camera “tends to eat color” so they add even more color.” The final film will be graded down to get the right amount of color. For the characters, they found that they needed more red in their makeup otherwise they would appear yellow.
  • This is the first film where the pencil and charcoal concept art is being done in 3D.

Nintendo: 3DS and Wii to get Hulu Plus, 3D Video Capture for Handheld

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October 24, 2011
  • By the end of the year, both the Wii and Nintendo 3DS will have access to TV shows and movies via the $7.99 per month Hulu Plus service (but only in 2D).
  • Hulu Plus joins Netflix in offering content on the Nintendo devices.
  • Also, the 3DS will get a software update at the end of November that allows 3D recording for up to ten minutes, and the ability to “stitch together stereoscopic images for stop motion animation that jumps out of the tiny screen at you,” suggests Engadget.
  • “With both Hulu and Netflix in tow, as well as the ability to create your own content, the 3DS is actually turning into quite a powerful little portable.”

Coders and Filmmakers Discuss Supercharging Web Video with Popcorn

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October 21, 2011
  • Filmmakers and coders gathered in San Francisco for a recent “hackathon” to explore the future of Web video. Discussions focused on Popcorn.js — “Mozilla’s HTML5 media toolkit designed to amp up interactivity,” according to Wired.
  • Popcorn is a framework “that allows filmmakers to supplement their movies with news feeds, Twitter posts, informational windows or even other videos, which show up picture-in-picture style. For example, if a subject in a film mentions a place, a link can pop up within the video or alongside it, directing the viewer to a Google Map of the location.”
  • While initially hesitant that such enhancements would distract viewers from the movie experience, directors reportedly grew accepting of the concept of providing a more interactive experience.
  • “It’s easy to envision Popcorn helping filmmakers with their productions as well as creating communities for films after their release,” reports Wired. “At least one documentary project, ‘One Millionth Tower,’ has already made use of the tools, coupling Popcorn with 3D graphics generator WebGL to create a Web-ready documentary that shows what would happen if the residents of a Toronto highrise were allowed to participate in re-creating their home tower.”

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