Streaming platforms are the destination of choice for Gen Zers when it comes to content consumption, with mobile devices also playing a crucial role in their television viewing choices, according to a new study by analytics provider Samba TV. That inevitably raises the stock of streaming platforms with advertisers striving to reach the elusive 18-26 demographic now known as the streaming-first generation. A diverse and multicultural generation with unique values and behaviors, including frequently shopping online while viewing, Gen Z offers an opportunity for advertisers that want omniscreen outcomes. Continue reading Samba TV Report Reveals Advertiser Path to Reaching Gen Z

Disney will soon be incorporating Hulu content on Disney+ in the U.S. said CEO Bob Iger, describing the move toward “a one-app experience” for investors on the company’s quarterly earnings call this week. Iger also confirmed discussions about Hulu’s future with Comcast, which holds a 33 percent stake in the Disney-owned streamer. “Where we are headed is for one experience that would have general entertainment and Disney+ content together,” Iger told investors. “How that ultimately unfolds is to some extent in the hands of Comcast.” Continue reading Hulu Content Is Coming to Disney+ for ‘One-App Experience’

During a conference call with investors, AMC Networks explained the company’s plans for attracting new subscribers to its streaming services, including a new ad-supported version of AMC+, slated to launch later this year, and continuing to extend carriage deals of its FAST channels. AMC Networks — which operates AMC+, ALLBLK, Acorn TV, HIDIVE, Sundance Now and Shudder — experienced a drop in direct-to-consumer numbers during the quarter that ended March 31. Its overall 11.5 million subscriber count decreased about 300,000 since the end of 2022 (subscriber data was not revealed for each individual service). Continue reading AMC Networks Maps Out Its Future Ad-Supported Strategies

Netflix co-CEO Ted Sarandos met with South Korea President Yoon Suk Yeol during the Asian dignitary’s U.S. visit this week, prompting the company to commit a cool $2.5 billion toward the creation of Korean series, films and unscripted shows over the next four years. The amount is twice what Netflix has invested in the Korean market since it began streaming there in 2016. Netflix’s Korean partnership has produced global hits including “Squid Game,” “The Glory” and “Physical: 100.” “We have great confidence that the Korean creative industry will continue to tell great stories,” Sarandos said after meeting with Yoon in Washington, D.C. Continue reading Netflix Planning to Invest $2.5 Billion in South Korean Content

Having survived global theater closures due to COVID-19, a Chapter 11 bankruptcy and a change in ownership, MoviePass is back. Informally known as MoviePass 2.0, the company has launched a website for MoviePass Beta that says it is “launching to the public summer 2023.” The resurrection of MoviePass appears well-timed to take advantage of pent-up demand for the moviegoing experience. An August 2022 waitlist, opened for only five days, experienced volume sufficient to crash the server. Prospective subscribers are told to sign up for email advisories of further availability. Continue reading MoviePass Beta Preps for Summer Launch with Limited Tests

Peacock struck a deal with Meta Platforms that will allow its subscribers to view movies, TV shows and sports in virtual reality on Meta Quest 2 and Meta Quest Pro headsets. That includes MLB and NFL games, “all in VR on your own giant, personal screen.” VR will be available to all Peacock subscribers, starting with the ad-subsidized $4.99 per month Premium tier, but those who sign-up with a qualifying Quest 2 or Quest Pro before April 11, 2024 will be eligible to receive Peacock Premium for 12 months at no additional cost. Those who had qualifying Meta headsets registered on or before April 11, 2023 will be eligible for three free months of Peacock Premium. Continue reading Peacock Now Streaming VR Content on Meta Quest Headsets

HBO Max will start streaming as Max in the U.S. beginning May 23, according to Warner Bros. Discovery. With the rebrand, significant content from Discovery+ as well as new original programming including a series derived from “The Big Bang Theory” and a prequel to the HBO Original “Game of Thrones” will join the platform’s offerings. “The one to watch for every mood and every moment,” is WBD’s tagline for Max, which will offer three tiers. The top-tier Max Ultimate, at $19.99 a month or $199.99 per year, will stream ad-free at up to 4K UHD with Dolby Atmos sound. Continue reading WBD Rebrands HBO Max, Announces New Original Content

Nintendo’s Mario the plumber is officially a movie star, becoming the top-opening video game adaptation worldwide this past weekend. “Super Mario Bros.” original game designer Shigeru Miyamoto says he plans to keep his celebrity duo — Mario and brother Luigi — away from the small screen, meaning mobile. The legendary video game creator can afford to be picky about his A-lister’s venues. “The Super Mario Bros. Movie” animated feature easily topped the long Easter weekend box office charts by earning $204.6 million domestic and $377 million worldwide. Continue reading Animated ‘Super Mario’ Is the Top Game-Based Film Opener

British cinema operator Cineworld Group, owner of Regal Cinemas, has proposed a plan to emerge from Chapter 11 bankruptcy. In what is described as a “debt-for-equity swap,” the company would reduce by some $4.53 billion the indebtedness of its principal U.S. claimants, who would be getting a stake in the company in exchange for waiving their claims. The group companies have commitments for roughly $1.94 billion in debtor financing from lenders to help ensure Cineworld operations can continue during its anticipated reorganization, which is subject to court approval. The transaction is expected to “result in very significant dilution of existing equity interests.” Continue reading Regal Parent Cineworld on Path to Chapter 11 Restructuring

Netflix has decided to focus on fewer, but higher quality, originals, and has restructured its film group to accommodate the change. Fifteen-year Netflix veteran Lisa Nishimura, who oversaw low-budget features and original documentaries is exiting, along with film group VP Ian Bricke, who logged more than 10 years at the company. Live-action films will now be the purview of a trio of execs: Kira Goldberg, Ori Marmur and Niija Kuykendall. Goldberg and Marmur, who joined Netflix in 2021, were tasked with developing high-end commercial projects. Kuykendall, who joined later that year from Warner Bros., was assigned mid-budget films. Continue reading Netflix Restructures Film Units, Cuts Back on Original Content

Apple plans to spend $1 billion a year on theatrical release films, according to Bloomberg, which say the move is “part of an ambitious effort to raise its profile in Hollywood and lure subscribers to its streaming service.” The films will reportedly play in theaters for at least one month before debuting on Apple TV+. Martin Scorsese’s crime drama “Killers of the Flower Moon,” starring Leonardo DiCaprio, and Ridley Scott’s historical drama “Napoleon,” are among the Apple-funded projects expected to be released in “thousands of theaters,” though Apple still hasn’t finalized distribution arrangements. Continue reading Apple Reportedly Allocates $1 Billion for Theatrical Releases

LG is bringing to market a line of LED screens designed for small movie theaters, the LG Miraclass line. The four initial models range in size from 16- to 46-feet wide, offering 24-bit color and resolution from 2K to 4K. The screens are comprised of smaller panels featuring self-emissive LED pixels that run edge-to-edge (eliminating visible seams). Brightness adjusts across five stages — from 48 to 300 nits  — making the displays suitable for a range of use-cases, from the brightness required for 2D/3D movies to less light-intensive corporate presentations. Continue reading New LG Miraclass LEDs Offer Cinemas Projection Alternative

The Dish Network’s Internet-streaming division Sling TV is being rebranded as Sling Freestream, offering free, ad-supported streaming television (FAST) and free, ad-supported VOD in attempt to better connect with consumers who don’t want to pay monthly subscription fees. Although the Sling live TV service was already free, the move sees it doubling down in the sector by expanding from 150 to 210 free channels with 41,000-plus on-demand titles. Sling Freestream users will also be able to subscribe to 50-plus standalone streaming services, including Showtime, Discovery+, MGM+ and AMC+. Continue reading Dish Network’s Sling TV Is Reimagined as ‘Sling Freestream’

Netflix is expanding its paid sharing program to Canada, New Zealand, Portugal and Spain. The program, which was tested last year in several Latin American markets, is the company’s attempt to crackdown on the unauthorized password sharing that deprives the company of what one analyst estimates is billions of dollars per year. Where the program is live, subscribers can pay to add non-household members to their account at the rate of an extra CAD$7.99 a month per person in Canada, NZD$7.99 in New Zealand, Euro 3.99 in Portugal, and Euro 5.99 in Spain. Continue reading Netflix Password Sharing Plan Added in Four Global Markets

AMC is switching to tiered ticketing, with premium seats costing more. Sightline at AMC will provide seating priced according to the view of the movie screen, with sections designated Value Sightline, Standard Sightline and Preferred Sightline. AMC chief marketing officer and EVP Eliot Hamlisch said Sightline’s “experienced-based pricing” puts movie ticket sales more in line with the way seats are priced at other entertainment venues, such as those featuring music and sports. Sightline at AMC has launched in select markets and the company expects it to expand to additional AMC and AMC DINE-IN locations through 2023. Continue reading AMC Introduces Movie Ticket Prices Based on Seat Location