Warner Bros. has acquired streaming-video subscription service DramaFever from Japan’s SoftBank Group. DramaFever was launched in 2009 with a focus on Korean TV shows and eventually movies. Today, it reaches 20 countries and offers a wide range of series, films and kids programming available in multiple languages. WB may use the acquisition, expected to close during Q2 2016, to launch new OTT services such as a new offering with content from Machinima or an expanded subscription service with programming licensed from other countries. Continue reading Warner Bros. Buys DramaFever, Considers New OTT Services

A panel of cinematographers, a digital imaging technician and a camera manufacturer talked about HDR production workflow issues that begin in pre-production discussions. The panel’s moderator, VFX cinematographer Mark Weingartner, asked the panelists if there were “fundamental differences between the ways we have been shooting and the way we need to shoot” for HDR. Cinematographer Bill Bennett, ASC noted that “since the inception of cinematography, we’ve been recording HDR images with film.” Continue reading HPA Tech Retreat: The Production Workflow Incorporating HDR

The huge quantities of metadata generated by over-the-top programming poses an opportunity for new revenue streams, said Siemens executive Steve Wong and media tech consultant Christy King at an HPA Tech Retreat panel on “Big Data, Big Dollars for Post in an OTT World.” Wong noted that a tremendous amount of data about a production is generated through production, from scriptwriting software through scheduling and budgeting. That’s why it frustrates him that nearly everyone has been served irrelevant ads online. Continue reading HPA Tech Retreat: OTT Metadata an Opportunity for Post Houses

The annual HPA Tech Retreat opened in Indian Wells, California, near Palm Springs. The sold-out event hosts 600 executives and technologists in broadcast, cable, digital and feature film industries. In addition to an “Innovation Zone,” the new term for the former demo room, the HPA Tech Retreat is known for its days-long series of lectures and panels, all of which are a deep dive into technology. All of Tuesday was devoted to a single topic: Snowflake Workflows are Turning into Distribution Snowstorms! Continue reading HPA Tech Retreat Looks at Approaching Tipping Point in Media

A team from Pixar talked about the massive amount of work the company puts into “localization” or “regionalization” of every film they make. “John Lasseter, from the early days, placed a high importance on creating content for international markets, without the disruptive experience of subtitles or language they don’t understand,” said Pixar executive Cynthia Lusk. “That’s been a priority for the studio since ‘Toy Story.’” Lusk said that they regard each movie as a snowflake, with a different approach from title to title. Continue reading HPA Tech Retreat: Pixar Team Talks Localization, ‘Inside Out’

Netflix became one of the largest companies to move all its information technology to Amazon Web Services’ public cloud platform, completing a process that began seven years ago. The company says that, among hundreds of IT functions in the cloud, it’s moved business logic, distributed databases, big data processing and analytics, recommendations and transcoding apps to the AWS servers, and shut down its last on-premise data center. The shift to cloud services also helped Netflix expand to 130 more countries. Continue reading Netflix Pioneers Upcoming Trend of Moving IT to Public Cloud

In Q4 2015, Twitter’s monthly active users declined by about 2 million, to 305 million worldwide, an indication of the social media company’s malaise that has dampened Wall Street enthusiasm. But Twitter just completed new research, using analytics firm Crimson Hexagon, resulting in data it hopes may turn around investors’ lukewarm perceptions. Analyzing tweets for 33 movies released in 2015, from trailer release to post-premiere, Crimson Hexagon came up with results that put a more positive spin on Twitter use. Continue reading Tweets and Seats: Twitter Studies Link to Box Office Success

Videogame designer, Carnegie Mellon University professor and former Disney Imagineer, Jesse N. Schell, soared through a list of 10 virtual reality prognostications at Unity’s recent Vision AR/VR Summit in Hollywood. One of five speakers asked to soothsay about VR’s future, the creative director behind the “Toontown Online” massive multiplayer online game (MMO) predicted that by 2018, “Madden NFL” will be released in VR, and by 2020, there will be at least 10 VR reality television shows and a $10 billion VR adult video industry. Continue reading Expert Predicts Madden NFL and Reality Shows Coming to VR

The Motion Picture Association of America just signed a pact with Donuts, the largest operator of new domain-name extensions, to cooperate against large-scale piracy. Under the terms of the agreement, the MPAA will first attempt to contact the third-party registrar/hosting provider for resolution. If that fails, and Donuts has “clear evidence of pervasive copyright infringement,” the company will put the domain on hold or suspend it. Among Donuts’ domain-name extensions are .movie and .theater. Continue reading MPAA and Donuts Ink Pact to Thwart Large-Scale Movie Piracy

HBO’s standalone streaming service HBO Now, which launched in April 2015 exclusively for Apple TV, currently has about 800,000 paid subscribers, the cable network announced this week. Since it is now available across a variety of devices and does not require a traditional TV subscription, the $15-per-month service is primarily targeting cord cutters and cord nevers, who are willing to pay for Internet connectivity but not necessarily a cable or satellite service. HBO’s goal is to reach half of the 10 million U.S. homes that have Web access but no TV subs. Continue reading HBO Now Reaches 800,000 Paid Subs, Expects Future Growth

In a deal with ABC and the Academy of Motion Pictures Arts & Sciences, Comcast is delivering a package of 72 “Best of Oscars” moments from previous Academy Awards broadcasts via its VOD platform to X1 subscribers. The goal, for Comcast, is to drive up VOD rentals and purchases of Oscar-nominated features. For ABC, which is offering content gratis, the hope is that Comcast’s Oscars content will boost awareness and viewership of the 88th annual Academy Awards on Sunday, February 28. Continue reading With ABC and AMPAS, Comcast Brings Oscars Content to VOD

Nielsen has served as the leading name in measuring TV ratings, but now the 93-year old company faces new competition. That’s because media measurement companies comScore and Rentrak have merged in a $768 million deal. ComScore, founded in 1999, specializes in measuring use of digital media, and Rentrak relies on data from set-top boxes to formulate TV ratings. Nielsen has launched new products in an attempt to evolve beyond its paper diary beginnings, but numerous critics in the TV industry are eager for an alternative. Continue reading Nielsen to Face Stiff Competition From comScore and Rentrak

Most conversation about virtual reality and augmented reality focuses on how it will impact gaming and video entertainment. But a recent report from Goldman Sachs upends that notion, with its prediction that VR and AR will instead open up “an entirely new marketplace of applications” for both the business and consumer sectors. The report states that virtual reality hardware will be an $80 billion industry within 10 years, which is actually a slow adoption when compared to that of smartphones and tablets. Continue reading VR/AR Expected to Impact Much More Than Video and Gaming

At the recent Sundance Film Festival, virtual reality was a big hit for the second year running. But the changes in just a year were also evident: rather than the conversation focusing on the technology enabling the VR experiences, the focus was on storytelling. Virtual reality, in other words, has become a medium, as demonstrated in projects such as “Grease” director Randal Kleiser’s sci-fi VR drama “Defrost,” which tells the story of a woman just awaking from a coma. The series is a full season with another in development. Continue reading Sundance 2016: VR’s Coming-of-Age as a Storytelling Medium

Amazon’s growth is impressive — but it still, apparently, does not meet investors’ high expectations. With profits in Prime and Amazon Web Services, the company just delivered the largest quarterly profit in its 20-year history, but its shares plummeted 15 percent in after-hours trading, erasing more than $30 billion in market value. Shareholders were perhaps spooked by a 20.5 percent jump in operating costs, to $34.6 billion. Yet Amazon still out-performed other tech titans, including Alphabet, Apple and Facebook. Continue reading Amazon Doubles Market Value, Plans to Launch Music Service