As part of its plan to stream video 24/7 in its apps and on the desktop, Twitter inked deals with BuzzFeed, Vox Media, MLB Advanced Media and Live Nation to produce or provide live-streaming content. The company has already produced more than 800 hours in Q1 2017. It did lose one video outlet: NFL Thursday Night Football games, which Twitter streamed last season but lost to Amazon this season. Among the new content, BuzzFeed will produce a news/current events program, to be streamed live on Twitter every morning. Continue reading Twitter Creates More Partnerships in Push for Live Streaming

Assessing and quantifying reaction to content and advertising on social media has been limited to the fuzzy capabilities of “sentiment analysis” tools that capture only generic positive and negative attitudes. Now, Viacom believes it’s found the perfect tool to do better. Media conglomerate Velocity’s marketing and creative content division teamed with tech startup Canvs, whose database of 4 million words and phrases — including millennial slang and social media shorthand — falls into 56 emotional categories. Continue reading Viacom Teams with Canvs to Track Emotions on Social Media

Viacom’s Music Group is partnering with Spotify to provide consumers with free music from featured artists via their website and apps. The company will also provide music from its series and franchises, including MTV’s “Teen Wolf,” VH1’s “Love and Hip Hop,” CMT’s “Party Down South” and the “MTV Video Music Awards.” More than 150 Spotify playlists will be available across Viacom’s network of sites, while Spotify will promote them to its 40 million global users. Continue reading Viacom Music Group and Spotify Form Streaming Partnership