AR startup Magic Leap has partnered with the NBA and its broadcast partner Turner Sports to allow some users to watch some NBA content with the Magic Leap headset, once it is released. People wearing the headset will see multiple screens overlaid on the real world; they will be able to “pin” those screens to a wall or watch them as they walk around. Initially, live NBA games will not be available. As Magic Leap readies its headsets for sale, its chief executive says the cheapest will be the price of a high-end smartphone. Continue reading Magic Leap, NBA and Turner Sports Partner for Future AR App

For the next two years, Apple will focus on updates rather than new features to its iPhone and iPad operating system, say sources. Although software will be updated annually, Apple senior vice president of software engineering Craig Federighi and his team will be able to hold off adding features that aren’t honed to perfection, rather than race to fulfill an annual update. Apple has received user complaints for buggy features. Google is also updating its Android software, aping Apple’s “notch” at the top of the iPhone X. Continue reading Apple Works On Software Bugs, Google Adds Notch to Android

According to a new study by Viacom, devices that enable consumers to watch television content on multiple screens is leading to increased network loyalty and an audience preference for live viewing. “Getting With the Program: TV’s Funnels, Paths and Hurdles” notes that 78 percent of viewers polled indicated they would not have become fans of some shows if they were not able to watch them on multiple screens. The study also found that multiplatform viewers are more committed to viewing shows live and watching multiple networks. Continue reading Viacom Study: Multi-Screen Viewing Promotes Network Loyalty