According to new data from eMarketer, the average U.S. adult is expected to spend two more minutes each day consuming media than the average time per day last year, up two hours from a decade ago. The researcher estimates that adult consumers will average 12 hours and 1 minute per day with major media this year. This increase, not surprisingly, reflects a continued shift in consumer behavior toward multitasking, thanks in large part to mobile tech. The average American still spends the most time watching television (nearly four hours per day), while mobile continues its ascent (currently at three hours and 17 minutes per day). Continue reading Americans Spend Half of Their Media Day Consuming Digital

According to a new report from eMarketer estimating the media consumption of adults in the U.S., the average amount of time spent with digital media per day will surpass television viewing for the first time this year. This is due largely to the shift in smartphone and tablet usage now that most consumers lead increasingly mobile lives. Since 2010, mobile activity has grown from a mere 24 minutes per day on average to 2 hours and 21 minutes per day. Continue reading People to Spend More Time with Digital Media Than TV in 2013