Apple is purchasing Shazam Entertainment Ltd. for a reported $400 million. Shazam’s music recognition app, which lets users identify songs that are playing nearby, skyrocketed in popularity when it debuted in 2009, and has been downloaded more than one billion times. If the transaction is successful, Apple could integrate the Shazam feature into its iPhones, thereby helping the company gain an edge over the latest phones from Google and Samsung. Google already has a similar feature in its Pixel 2 smartphone. Continue reading Apple to Purchase Music Recognition App Shazam for $400M

Shazam has introduced a new augmented reality platform that will let brands connect with users of the popular music recognition app. The Shazam app also has visual recognition technology, so users can scan objects and packaging. Now, when users scan mini Shazam codes on products, the app will open interactive content such as games, animations and product visualizations. Starting next month, Shazam is bringing the AR technology to its existing user base that numbers in the millions. Continue reading Music Recognition App Shazam Taps into Augmented Reality

SoundHound’s Hound app, which is designed to rival digital assistants like Siri, Cortana and Google Now, will be available to third-party developers for the first time. The company best known for its music recognition app released the Houndify platform so that developers can add the Hound digital assistant to their own products. According to the company, Hound can answer complex queries with data from partners like Expedia, AccuWeather, Sportradar and Xignite. Continue reading SoundHound Offers Digital Assistant Platform to Developers