As Hollywood studios and streaming companies create more content, they are increasingly turning to data to determine how to hit the mark, even for smaller projects aimed at targeted audiences. A number of companies are developing new models for measurements. One such provider is Pilotly, a Silicon Valley startup that provides streaming analytics and audience surveys to help producers create content that attracts viewers. Among its clients are NBCUniversal, ViacomCBS and Netflix. This kind of high-tech approach replaces the traditional focus groups and test screenings. Continue reading Hollywood Uses Streaming Analytics to Collect Audience Data

The Justice Department is scrutinizing Apple’s App Store rules, specifically the requirement that app developers use Apple Pay, which takes up to a 30 percent cut. Since mid-2019, lawyers have been interviewing app developers about their experiences with Apple. Developers have pushed back by blocking subscriptions and payments on their apps or charging higher rates on iPhone apps. The DOJ’s antitrust resources are focused on Google’s dominance in digital advertising, which may result in a case as early as this summer. Continue reading Justice Department Probes Requirements of Apple App Store

European Commission executive vice president in charge of competition Margrethe Vestager is ramping up her scrutiny of U.S. tech giants, including Apple and Amazon. She’s currently targeting Apple’s “gatekeeper” position with third-party apps and Apple Pay. She is also looking more closely at Amazon’s position in online retail. Bloomberg Intelligence antitrust analyst Aitor Ortiz, however, noted that the $9 billion fine she levied against Google didn’t stop the tech giant from continuing to dominate search. The fines “don’t really have a deterrent effect,” he concluded. Continue reading Apple is Next Target of European Commission Investigations

California governor Gavin Newsom’s office said that film and television shoots can begin again as soon as June 12. According to the California Department of Public Health, however, the county public health officers must first approve where the film, TV and music productions will take place. Further, everyone on the production must adhere to a detailed guide on how to reduce the risk of COVID-19 transmissions, including the end of craft services’ buffets and strict cleaning measures such as wiping down handheld props after every use. Continue reading California Okays Production for June 12, But Hurdles Remain

For the latest installment in ETC’s Executive Spotlight series, we had a fascinating conversation with Lance Podell, senior vice president and general manager of Iron Mountain Entertainment Services (IMES), a leader in media archiving for the entertainment industry. IMES steers its film, music, broadcast and sports clients in media preservation, restoration and distribution. During the COVID-19 pandemic, Podell’s group has focused on safety and remote productivity while developing innovative methods for protecting assets and serving as an extension of its clients’ businesses. Iron Mountain has also created a “digital studio in a box” so that projects can stay on track during this challenging time. Continue reading Executive Spotlight: A Talk with Lance Podell of Iron Mountain Entertainment Services

People have been locked down due to the coronavirus for two months, but a mid-May survey from Performance Research, in partnership with Full Circle Research Co., revealed that many are still anxious about health and safety in larger public spaces. In fact, the survey indicates that, despite a strong desire to gather with others and resume normal activities, the level of anxiety for many has been building since an earlier survey taken in March. Such a trend could impact movie theaters, theme parks, sports venues, concert halls, stage performances and more.

Continue reading Study Reveals Growing COVID-19 Anxiety Over Public Spaces

Apple has purchased NextVR, a virtual reality video service that offered 360-degree access to live events, including sporting events from NBA, WWE and NHL. With a VR headset, users could enjoy the feeling of “presence” in NextVR’s panoramic stereoscopic 3D scenes. The company also offered 2D smartphone access and planned to support augmented reality devices. The service never became popular, however, and a failed 2019 funding round followed by the coronavirus-related cancellation of sporting events left it struggling to survive. Continue reading Apple Acquires Virtual Reality Live Streaming Service NextVR

Spotify just debuted Group Sessions, a feature in beta testing for exclusive use of Premium subscribers. Group Sessions acts as a kind of “party mode” to allow two or more users in the same space to share control of the music being played in real time as well as contribute to a collaborative playlist for the group. The company points out that it is ideal for those quarantining together during the COVID-19 pandemic. Spotify anticipates the feature will now encourage more free users to convert to subscribers. Continue reading Spotify Rolls Out Premium Feature for Party Mode Streaming

Sonos just debuted ad-supported Sonos Radio, which splits offerings into three categories: Sonos Presents, which is curated music and original programming; Sonos Stations, a collection of 30 genre-based music listening stations; and Local Radio, which lists thousands of streaming radio options. Napster streams the music for the first two options. Sonos director of business development Ryan Taylor noted that Sonos is experiencing a “New Year’s Eve-level of engagement” during the coronavirus pandemic. Continue reading Sonos Rolls Out Radio Channels for Smart Speaker Owners

According to a poll by Los Angeles-based E-Poll Market Research, Americans have doubled their TV viewing in the last month-and-a-half and expect to continue watching TV and streaming more after the coronavirus pandemic is over. E-Poll also found that people are wary of going into spaces such as theaters, concert venues, sports stadiums and theme parks where social distancing is problematic. Polling lowest was “taking a cruise.” E-commerce is also booming in the current crisis, with Amazon seen as the biggest winner. Continue reading TV, Streaming and E-Commerce Skyrocket During Pandemic

Apple is readying the fall release of its new iPhone line-up, including the redesign and the addition of 5G to two high-end phones and two less expensive models to replace the iPhone 11. Sources report that among the redesign of the top-tier phones are flat stainless-steel edges and flat screens. Yesterday, the company delivered a virtual unveiling of its new iPhone SE, featuring a design similar to its older iPhone 8. Apple also plans to release a new version of its HomePod speaker that is smaller and cheaper than the original, in addition to Apple Tags for tracking keys, wallets and other objects. Continue reading Apple Preps for Release of New iPhones, HomePod Speaker

Amazon is readying the launch of Relentless Studios, the company’s video-gaming division. In May, it will introduce its first original game “Crucible,” a big-budget sci-fi shooter. It is also in development on its new cloud gaming platform, code-named Project Tempo and developing more casual games for its Twitch streaming service. With these new efforts, Amazon is competing on another front with Google and Microsoft, which have increased their gaming offerings. Video-gaming has skyrocketed during the coronavirus pandemic. Continue reading Amazon Takes Steps to Become the Next Major Game Player

According to Nielsen, radio reaches 92 percent of Americans over 18 years of age every week. Whereas Netflix and other streaming services have loosened over-the-air TV’s grip on the viewing audience, AM/FM stations still dominate in vehicles. But that might change since the coronavirus has kept millions of Americans from commuting — and listening to radio — while stuck at home. U.S. drivers, who listen to 100 minutes of radio every day on average, are worth $67 in radio industry revenue annually, according to Deloitte. Continue reading Music Streaming Challenges Dominance of In-Vehicle Radio

The stage appearance of a Tupac Shakur hologram at the 2012 Coachella Valley Music and Arts Festival marked the beginning of the music industry’s fascination with the new tech. Now, augmented reality startup 1RIC convinced five artists to dance and pose, surrounded by 106 cameras. The resulting 3D images of these performers reside on Jadu, 1RIC’s app, which consumers can use to create their own videos of themselves dancing with the stars. Chief executive Asad Malik said Jadu is an effort to make 3D holograms more accessible. Continue reading New App Leverages AR to Let Users Dance with Music Stars

Spotify Technology has just unveiled an app specifically designed for children between the ages of 3 and 12. Spotify Kids, which is available for free to Spotify Premium Family members, is being tested in the U.K., Sweden, Denmark, Australia and New Zealand. The most notable change is visual: Spotify Kids offers kids the animated creature of their choice to act as an avatar in an environment full of colors and doodles. There are two Spotify Kids versions, one for younger children and another for older ones. Continue reading Spotify Tests a Beta Version of Music App Aimed at Children