Facebook yesterday announced an upgrade that enables mobile app developers to run video ads in the News Feed on iOS and Android devices. Advertisers can use video creative in their mobile app ads, which lets developers pay to promote apps through the social network’s mobile News Feed. According to Facebook, customers will have the option to click play in order to watch videos featuring mobile apps before installing them. Continue reading Facebook Update Adds Video Content to Mobile Advertising

Vice Media worked with Madonna to release a “Bundle” through BitTorrent called “Art for Freedom.” In a period of less than three weeks, the Bundle experienced more than 1.2 million downloads. The Bundle includes the 17-minute film “secretprojectrevolution” that Madonna co-directed with Steven Klein, in addition to special bonus features. The collaboration with Madonna has encouraged Vice Media to partner with BitTorrent to release a series of Bundles. Continue reading Vice Media Partners with BitTorrent for Music Video Bundles

Craig Mundie, senior advisor to Microsoft’s CEO, is proposing that a form of digital rights management can be used to secure personal data. He believes it is vital, since people do not currently have a method to ensure that the data they share will not be misused. However, DRM has been ineffective at preventing some illegal copying of media files. And many companies may oppose the idea as they require access to personal data for their businesses. Continue reading Microsoft’s Mundie Sees DRM as Protection for Personal Data

An article in MIT Technology Review this week looks at the history and trends involving content distribution and suggests that Hollywood should consider adopting methods that are similar to those related to media piracy. While efforts to combat piracy continue, some question the perceived impact of file-sharing and other techniques, suggesting the film industry might be better served by adopting new ways to distribute its content and gain potential exposure. Continue reading Should the Film Industry Embrace Piracy-Related Technologies?

San Francisco-based startup Smule has 125 million members worldwide who use its 18 social music-making apps. Users are able to record and share covers and originals, and even sing duets with people halfway across the globe. The apps have spawned online communities featuring music that ranges in quality from YouTube amateurs to artists on the radio. Earlier this month, the company unveiled Smule Nation, a revamped website that makes select performances accessible online by anyone. Continue reading Smule Nation: Aspiring Stars Turn to Social Music-Making Apps

The London School of Economics and Political Science (LSE) has released its “LSE Media Policy Project Brief” as a policy analysis of the digital media industry. It counters claims that media industries’ revenues are in overall decline, points to successful new businesses that are based on sharing, and questions copyright enforcement efforts. The brief also makes recommendations that the British government should halt the Digital Economy Act of 2010. Continue reading Report: LSE Recommends More Collaborative Digital Culture

Amazon plans to release a video streaming device in time for the holiday shopping season. The set-top box, which will reportedly look similar to a Roku player, will feature a platform that runs apps and content from a variety of sources. Amazon has approached multiple app developers and cable TV providers with the hopes of attaining partnerships. The device will be a vehicle for Amazon’s expanding video streaming service that puts the company in competition with Netflix. Continue reading Amazon Plans to Release New Set-Top Box for Holiday Season

Representative Melvin Watt (D – North Carolina) introduced the Free Market Royalty Act this week, which would allow record companies and artists to collect royalties when their songs are played on the radio. The bill would change licensing for broadcast radio and online services, and stations like Pandora would have to negotiate with rights holders. This bill has transformational potential, for while songwriters and music publishers receive compensation on the radio, the artists themselves do not. Continue reading Democratic Congressman Proposes Free Market Royalty Act

Scribd will now be offering a subscription service, similar to Netflix and Spotify, through which users can access the entire Scribd e-book inventory. The service will offer unlimited access for a monthly fee, and may be a challenge to larger technology companies such as Amazon, Google and Apple. The company offers its service on most platforms and devices, and hopes to offer a new model for the revenue, distribution and discovery of books. Continue reading Scribd Unveils New Subscription Service for Digital Books

When Google’s $35 Chromecast streaming media player launched in July, it only supported Netflix, YouTube, Google Play Movies and Google Play Music. Google added support for Hulu Plus yesterday, the first new partner since Chromecast made its debut. Other apps are reportedly going to be supported as well, although formal announcements have not yet been made. Pandora and HBO Go are two services rumored to be integrated in the future. Continue reading Google Chromecast Streaming Media Fob Adds Hulu Plus App

Since last year’s official launch of the re-imagined Myspace in June, its new owners — Tim Vanderhook, Chris Vanderhook, and Justin Timberlake —  have launched iPhone and Android apps while introducing a slew of musical artists to the service. This week, Myspace announced it now has 36 million users, dominated largely by musicians, millennials and artists including photographers and designers. Through Myspace, many are finding a home for music and art discovery and streaming. Continue reading Myspace Draws 36 Million Millennials, Musicians and Artists

YouTube will be hosting its first ever YouTube Music Awards on Sunday, November 3 in New York. The event will feature notable performers including Eminem, Lady Gaga and Arcade Fire, among others. It will be modeled after such events as the MTV Video Music Awards, but winners will be chosen by YouTube’s online visitors. In addition to big name artists, YouTube performers such as dubstep violinist Lindsey Stirling and CDZA will be featured. Continue reading First YouTube Music Awards to Feature Worldwide Performances

Sony and Microsoft, the gaming industry’s two leading console makers, are preparing to go head-to-head this holiday season with new game consoles that also serve as media entertainment hubs. According to a Reuters/Ipsos poll, more American shoppers are leaning toward purchasing Sony’s PlayStation 4 over Microsoft’s Xbox One. In response to their interest in dedicated game devices, 26 percent of respondents indicated they are likely to purchase the new PS4, while 15 percent chose the Xbox One. Continue reading Sony and Microsoft Target Gamers and More with New Consoles

BitTorrent is teaming with DIY service provider Topspin Media, Web video production company The Collective, emerging music magazine The FADER, and digital distribution specialist Cinedigm to launch its publishing platform, BitTorrent Bundles. The company is hoping that its P2P-based direct publishing platform will appeal to musical artists and other creatives and has convinced performers including Madonna to distribute free content through its software. Continue reading BitTorrent Targets Music Scene with P2P Publishing Platform

In the past, lyrics videos were largely just the simple creations of music fans. However, the market for lyrics videos has changed dramatically in recent years, and name brand artists are leveraging the technique as a means of greater exposure and profit. According to YouTube, the number of views for these videos, which are typically fast and cheap to produce, has increased seven times since 2011. The top 500 lyrics videos attracted 624 million views this year. Continue reading Lyrics Videos Establishing Effective New Genre on YouTube