Despite having no host on Sunday, MTV’s 2011 Video Music Awards ramped up audience engagement through social media.
MTV delivered pictures and videos to their audience in realtime through their second screen application and social media channels.
Fans could track what celebrities were tweeting about, and who was tweeting the most. The application also showed which celebrities and content generated the most buzz. (Celebrities who did not tweet during the event could have missed out in a big way.)
The awards program scored its highest-ever ratings, pulling in 12.4 million viewers. “Not only was this year’s show the most-watched in the history of the Video Music Awards’ 27-year history,” reports Rolling Stone, “but it was also the highest-rated telecast in the 30-year history of the network.”
Japanese R&D firm KDDI Labs announced it has developed 3D audio technology that enables people to change their listening position in a 3D space.
“Multiple microphones are used to record the audio and a unique method of audio signal processing, called virtual sound source reproduction, is used to map out the sound in a virtual 3D space in real time,” explains Akihabara News. “This can generate an unlimited number of listening positions, even in locations where there are no microphones. This technology also lets you change where sounds come from or remove them from the 3D space altogether.”
KDDI Labs says it has made the large database required to synthesize 3D audio much smaller (down to a few hundred kilobytes in size) so that the technology can be used for mobile devices such as smartphones.
According to KDDI Labs: “For example, suppose you’re watching a band on screen, and you want to get close to the guitar. As you get nearer to the guitar, the sound of the guitar gets much louder. The effect we’ve achieved now is that, if you move, for example, left from that position past the vocalist, the sound moves left. Another thing you can do with this technology is to change the position of instruments. So you can make the vocalist sound further away, and the guitar closer. Specifically, in music promotion videos, we’d like to enable users to get close to their favorite instrument, or eliminate just the vocals, and to do these things on a smartphone or cellphone.”
KDDI is developing an application that runs on a Web browser with hopes of commercializing the technology. The report includes a video demo.
The recent IHS Screen Digest Media Research report indicates that Apple’s iTunes held the number one spot for movie electronic sell-through (EST) and Internet video on demand (iVOD) with 65.8 percent of the market in the first half of 2011. The Zune Video Marketplace was second with 16.2 percent, while Walmart’s Vudu came in third with 5.3 percent.
The research suggests much of Apple’s success can be traced to AirPlay which allows you to stream wirelessly to other devices including TVs.
“IHS believes that the ability to stream media from Macs or iOS devices to an Apple TV or third-party AirPlay receiver has prompted users to buy more movies from iTunes — presumably so they can AirPlay them to somewhere else,” reports Ars Technica.
It should be noted that Amazon spent this period shifting its strategy to streaming video on demand (SVOD), which IHS ranks in a separate space from iVOD. According to the article: “Amazon still saw a small bump from 4 percent in the first half of 2010 to 4.2 percent a year later, showing that users are still sticking by Amazon’s ‘old’ service.”
A federal judge has ruled that online music services that host tracks in the cloud are not liable if that music has been acquired illegally by customers. ETCentric reported earlier this week that this may seem like a hollow victory for the record labels. However, a green light for online music locker services also provides some legal certainty for the likes of Apple, Google and Amazon.
“The judgement, by U.S. District Judge William Pauley, came in a case involving EMI and fourteen other record companies and music publishers, who had sued the service MP3tunes,” reports MacUser. “Judge Pauley explained that MP3tunes and its chief executive, Michael Robertson, had not breached the Digital Millennium Copyright Act (DMCA) in allowing downloads.”
“This is a huge victory. Users can still download songs from publicly available websites, and store them without a separate license fee, so long as MP3tunes complies with takedown notices,” says Greg Gulia, representing MP3tunes and Robertson.
This ruling should also come as good news to those companies investing in cloud-based music services. For example, Apple’s iTunes Match is due in the U.S. later this year. According to MacUser: “It will scan users’ iTunes libraries and allow them to access versions of tracks in their library, but not purchased from iTunes, online in iCloud. Tracks purchased in iTunes are automatically available to computers and mobile devices associated with an iTunes account. If no match is found, users will be able to upload the track themselves.”
The number of vehicles worldwide with Internet radio service is projected to grow from 168,000 in 2010 to 24 million in 2018, according to IHS iSuppli.
U.S. sales alone are expected to move from 149,000 to 10.9 million during the same period.
“The next several years will see an explosion in the use of in-vehicle apps in cars, driven by booming shipments of automobiles employing head units designed to integrate Cloud-based content,” says IHS. “These apps, whether built into cars or provided via connected mobile devices like smartphones, will provide a range of infotainment, entertainment, remote diagnostics and navigation services. Internet radio is expected to lead the in-vehicle app revolution.”
The study concludes that the following are currently driving demand: Pandora, iHeartRadio, Slacker and Spotify (and in the Cloud: Apple’s iCloud, Google Music and Amazon’s Cloud Drive).
While a judge has ruled against MP3tunes and founder, Michael Robertson, for copyright infringement, the details of the ruling may provide online music locker businesses like those from Google and Amazon with a better legal foundation.
A key finding is that users, not MP3tunes, had the ability to determine which files were placed in their lockers.
Also, it was determined that DMCA does not require one to investigate potentially infringing activity without a specific complaint from copyright holders.
“The news is even better for Google and Amazon,” according to Ars Technica. “Those companies’ music locker services do not even offer the broad sideloading functionality that has caused Robertson legal headaches. So if Judge Pauley’s reasoning survives appeal, Google and Amazon will be on solid legal ground. Indeed, those companies may even want to start thinking about whether they’ve been too cautious. For example, they might save a lot of money by taking advantage of the deduplication part of the ruling.”
Research In Motion may roll out BBM Music, a new music service designed to work with BlackBerry Messenger, as early as this week.
RIM has nearly completed deals for the service with Vivendi SA’s Universal Music Group, Sony Corp.’s Sony Music Entertainment, Access Industries Inc.’s Warner Music Group, and EMI Group Ltd.
Subscribers would only get access to 50 songs but they can share them with other Blackberry Messenger users.
The service will reportedly cost less than $10/month and is not intended to compete with the likes of iTunes or Spotify. “Instead, the BlackBerry service is supposed to help younger users ‘customize’ their phones and share their songs with friends.,” reports The Wall Street Journal.
ETCentric has featured a number of compelling reports regarding how mobile- and location-based technologies are making their way into the music world. Some very creative uses for location data are currently being implemented by musicians. For example…
Arcade Fire’s “The Wilderness Downtown” website asks viewers for an address and then incorporates Google Maps footage of that location into their music video. The band worked with video director Chris Milk, Google and@radical.media to create a fascinating HTML5 multi-browser experience.
OK Go (a big fan of technology with a reputation for media experimentation) asked fans to create GPS journeys that the band then edited into one of their music videos.
Panic at the Disco asked fans to send their videos of a recent 23-city tour that they will cut into their video. The band teamed up with the Viddy app launched in May (the “Instagram for video” allows users to create stylized videos and share them on social networks).
Bluebrain’s “National Mall” album adapts to your GPS location when using their app while walking around the Mall in downtown Washington, DC. Selections from three hours of recordings are designed to correspond to your physical location in the Mall. The band is working on a similar album/app that will be tied to Central Park in New York City.
Is this part of an emerging trend? Check out the music videos posted on the Mashable write-up and draw your own conclusions.
Three months after Google launched its cloud-based Music Beta, the company has introduced a new music discovery site called Magnifier.
According to the Official Google Blog: “Magnifier will feature great music and the people who make it, including videos of live performances, interviews with artists, explorations of different musical genres and free songs that you can add to your Music Beta collection.”
To kick-off Magnifier this week, Google is featuring indie rockers My Morning Jacket. “We’re giving away two of their tracks to Music Beta users, one of which is an exclusive to Magnifier: a live performance of ‘The Day is Coming.’ To get these free tracks and hundreds of other songs in our Free Song Archive, you need a Music Beta by Google account (if you don’t have an account, request an invitation).”
There is no mention that Google analyzes your Music Beta library to suggest new songs, but they certainly could do so.
Rdio has released a free iPad version of its streaming music app. According to the Gizmodo review: “Spotify may be stealing all the hype and pub for streaming music services but let’s not kid around here, Rdio still makes the best music apps across any platform.”
The review raves about the app based largely on its selection, album art, social aspects and quality music player.
Users can listen via their iPad headphones or through other devices thanks to AirPlay support — a feature that particularly appeals to the staff at Gizmodo: “I always thought it was funny to use the iPad as your music player but when you think about it, Rdio + AirPlay + Big Honking Screen gives you the biggest remote control in the house for the best audio system in your house with all the streaming music not in your house.”
For a better look at the interface, the post includes a brief video demo.
Vonage has launched a new app that allows users to make international VoIP calls and pay via iTunes.
The new app — dubbed Time to Call — works on iOS devices including the iPhone, iPad and iPod touch.
If the calls are limited to 15 minutes or less, there is no need for a Vonage account.
“Using Time to Call, 15-minute calls to 100 countries range from $0.99 to $1.99,” reports Digital Trends, “although fees for the remaining 90 countries Vonage can reach can be as high as $9.99 for that same 15 minutes — taxes apply to all calls.”
“Not only does this service offer tremendous value for international callers dialing from their home countries, it also provides a great solution for international travelers who want to avoid the bill shock associated with international calls and roaming charges when they call back home,” explained Vonage CEO Marc Lefar in a statement.
Tom Anderson, former founder and president of MySpace, details the key advantages Google+ has over Facebook in a recent guest post on TechCrunch.
Anderson suggests Google+ can attract game developers by taking a smaller cut, and may not need any advertising at all. “Google has plenty to gain without ever showing an ad and, put simply, Google doesn’t need the money,” writes Anderson. “Facebook’s got to know this, and it’s got to have them just a little bit concerned.”
Facebook is testing out a “real-time” feed, as opposed to its current default “Top News” algorithm (which Anderson has criticized). Facebook is having to deal with complaints from advertisers and app developers. “It seems that the ‘Top News’ stream is killing the virality of advertisers ‘content’ and of apps that are trying to find new users,” he adds.
Anderson addresses Google’s decision to block business accounts and suggests both companies have some challenging decisions to make: “How do they balance what’s best for the regular guy (you & me), advertisers (big brands), small local businesses (who can never afford the big spend), platform developers with non-competing services (games & music, which it appears FB won’t get into) and platform developers with potentially competitive services (like business networking and dating, which FB/G+ may want to get into themselves someday).”
“Over the long haul (5-10 years), the company that makes the right choices in these areas may just end up winning,” he concludes.
The British Parliament signaled today that it intends to legalize the copying of CDs and DVDs onto digital devices for personal use. The new law will not allow people to share content over the Internet without permission of the copyright holder.
The move will update Britain’s 300-year-old copyright laws, making them comparable to laws adopted in other European nations.
The change was recommended by a government-requested report, carried out by a professor of digital economy at he Cardiff School of Journalism.
The report also recommended the creation of a central digital copyright exchange where rights could be bought and sold, but the government has not signaled its intention to act on that recommendation.
Apple is rumored to be securing the rights to allow downloading of TV shows and movies in addition to previously announced music in a new service called iTunes Replay.
The service will allow users to access movies they purchased since January 1, 2009. Some content will only be available for download five times.
Streaming will be to Apple TV and most likely iOS mobile devices.
AppAdvice reports: “The name, iTunes Replay is currently being used internally, and is planned to be kept when Apple makes this public. You should expect this to go public in the coming weeks, as the necessary changes are being pushed to Apple’s servers at the moment.”
Yesterday marked the 30th anniversary of the cable network MTV, which debuted at 12:01 a.m. on August 1, 1981.
MTV launched modestly, originally accessible to a few thousand subscribers of a New Jersey cable system. Today, it is more of a lifestyle brand than a cable network, and reaches hundreds of millions of households worldwide.
The first music video aired on the new network was “Video Killed the Radio Star” by the Buggles. Mashable reports: “The words were true. Almost overnight, the music video became one of the most important promotional and marketing vehicles for the music industry. Artists that best utilized the new format — Michael Jackson, Madonna, Prince and Weird Al Yankovic — became not just stars, but icons. In short, video really did kill the radio star.”
Now the question has become, Did YouTube Kill the Music Video Channel? Mashable spoke to Shannon Connolly, VP of digital music strategy at MTV, about the evolution of the network and the impact that digital technologies have had on MTV. Connolly suggests that MTV has grown beyond the role of a music video jukebox to a new core competency involving curation.
Connolly added that the future of MTV is about creating multi-platform music experiences: “Everything is multi-platform. Every app, every partnership, we think ‘How is this going to extend from the tablet to the mobile to the connected TV.'”
The Mashable post includes a selection of videos that aired on MTV the day of its premiere.
