High-profile YouTubers — whether they be vloggers, athletes, musicians or beauticians — can now reach their audience through personalized mobile apps. Victorious, a startup led by three former Google executives, launched last week. The company has recruited several YouTube celebrities to use its app to post photos and videos, and communicate with fans. Victorious will allow the creators to make money from in-app purchases, advertisements and merchandise sales. Continue reading Startup Offers Customized Mobile Apps for YouTube Celebrities

The Tribune Company-owned digital music data service Gracenote is making headway on an Internet radio program that would let other companies and brands use its technology for their own music apps. The technology behind Gracenote — Rhythm — could be used for radio services by consumer brands and car companies, especially those in other countries where Pandora is not available. Tribune acquired Gracenote last month for $170 million. Continue reading Gracenote Plans to Collaborate on Internet Radio Platform

Musical acts looking to attract greater attention around the time of an album release are opening “pop-up” stores, which are temporary venues that seem to surface out of nowhere. They most often are constructed in an urban location, typically in an already existing retail store of some kind, and sometimes close after only 24 hours. Various artists, such as One Direction and Bob Dylan, have recently used pop-up stores to promote music and sell merchandise to fans. Continue reading Musicians Using Pop-Up Stores to Generate Buzz for Albums

In the past, lyrics videos were largely just the simple creations of music fans. However, the market for lyrics videos has changed dramatically in recent years, and name brand artists are leveraging the technique as a means of greater exposure and profit. According to YouTube, the number of views for these videos, which are typically fast and cheap to produce, has increased seven times since 2011. The top 500 lyrics videos attracted 624 million views this year. Continue reading Lyrics Videos Establishing Effective New Genre on YouTube

Myspace hopes to reinforce its reputation as an ally for artists through its new program called “Music Video Collaborations With Artists We Like.” The program will allow Myspace to partner with artists and labels to create original content that will be shared on Myspace and YouTube. The first collaboration will be with an independent record label called Federal Prism that was founded by TV on the Radio member and producer Dave Sitek. Continue reading Myspace Launches Partner Program to Produce Music Videos

Beats Music, a soon-to-be-released digital subscription service created by Jimmy Iovine, has a unique plan to attract subscribers and outdo competitors such as Radio and Spotify. This plan involves human curation, and while the company has declined to specify exactly how this will work, freelancers involved in the project have provided a certain amount of information. Essentially, unique playlists will be compiled by musicians, music writers and freelancers. Continue reading Beats Music Leans on Human Curation to Edge Out Competitors

Pandora is launching a new Facebook application called the Pandora Timeline App that integrates its mobile applications and website so that users can easily share their favorite music and discover new artists that are popular with their friends. The app has been updated with the new Facebook feature for iPhone and Android users. Users can customize which music they opt to share and can specify which categories (listening activity, likes and follows) to share. Continue reading Pandora Timeline App Hopes to Leverage Mobile and Social

Google unveiled its All Access streaming music service at this week’s I/O developers conference in San Francisco. The service, viewed as a potential competitor to Spotify, also has some musicians concerned about a future in which music listeners choose subscriptions to access music libraries rather than paying to download individual songs. Industry execs, labels and artists are debating the pros and cons of cloud-based music distribution. Continue reading Google All Access: Potential Impact of Another Music Service