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Myspace Draws 36 Million Millennials, Musicians and Artists

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October 3, 2013

Since last year’s official launch of the re-imagined Myspace in June, its new owners — Tim Vanderhook, Chris Vanderhook, and Justin Timberlake —  have launched iPhone and Android apps while introducing a slew of musical artists to the service. This week, Myspace announced it now has 36 million users, dominated largely by musicians, millennials and artists including photographers and designers. Through Myspace, many are finding a home for music and art discovery and streaming. Continue reading Myspace Draws 36 Million Millennials, Musicians and Artists

Myspace Launches Partner Program to Produce Music Videos

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September 3, 2013

Myspace hopes to reinforce its reputation as an ally for artists through its new program called “Music Video Collaborations With Artists We Like.” The program will allow Myspace to partner with artists and labels to create original content that will be shared on Myspace and YouTube. The first collaboration will be with an independent record label called Federal Prism that was founded by TV on the Radio member and producer Dave Sitek. Continue reading Myspace Launches Partner Program to Produce Music Videos

Redesigned Myspace Continues to Build Millennial Audience

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July 1, 2013

The newly revamped social service Myspace continues to attract an audience following its debut — with 31 million visitors and 995,000 app downloads reported in its first 14 days. It has also redesigned its mobile app and is launching a major marketing campaign to target millennials, with their music tastes and interests in mind. However, the service may still need to address issues related to offering unlicensed content from independent labels. Continue reading Redesigned Myspace Continues to Build Millennial Audience

Revamped Myspace Hits Snag with Independent Record Labels

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January 22, 2013

Justin Timberlake released his latest song, “Suit & Tie,” on Myspace last week in order to promote both his new album and the revamped version of Myspace (Timberlake is a minority partner in the group that purchased the social network in 2011). The new Myspace, which lets users listen to music for free in order to help promote artists, has drawn early praise for its functionality and sleek design, but it may have hit a bump in the road as a coalition of indie record labels claims the network is using music from member labels without permission. Continue reading Revamped Myspace Hits Snag with Independent Record Labels

Justin Timberlake Promotes New Single with Myspace Launch

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January 17, 2013

To release his first single in six years, Justin Timberlake went with an unorthodox approach. After investing in Myspace, he is helping to relaunch the social networking site by making his new track the first thing that loads on its homepage. After months of private beta previews, the new Myspace is open for business with a new focus on helping artists post music to share with fans. Continue reading Justin Timberlake Promotes New Single with Myspace Launch

Justin Timberlake Unveils New Myspace: Is it Worth the Time?

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September 25, 2012
  • Fifteen months ago, Specific Media purchased MySpace, with Justin Timberlake taking an ownership stake in the flailing social network.
  • Following months of relative quiet — with the only major news being a new Panasonic partnership announced at CES 2012 — the new Myspace (now fashioned with lower case ‘s’) has finally been revealed in a Vimeo post.
  • Timberlake tweeted a link to a video that gives a sneak preview at the new service. Included in the Mashable post, the video makes the new Myspace look “clean and attractive.”
  • It shows a new login using Facebook or Twitter that allows users to bring photos or other information from the other networks. Status updates feature large photos with comments showing up below.
  • “There is a large music component to the service, which includes a way to browse albums, find popular songs and artists and more,” the post explains, noting that it is still uncertain whether Myspace is “building its own music service or if it has partnered with a provider such as Spotify, Rdio or Rhapsody.”
  • “The biggest question I have about the new Myspace is whether or not the brand is worth anything,” writes Christina Warren for Mashable. “I’ve argued in the past that the biggest asset of Myspace is also its biggest liability. What the new owners will have to do — celebrity investor or not — is prove to users why this Myspace is worth a user’s time.”

New Homepage: YouTube Goes Social with Focus on Google+ and Facebook

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December 2, 2011
  • YouTube is redesigning its homepage and channel pages to incorporate “better personalized video discovery and viewing, with a notable emphasis on social features,” reports TechCrunch.
  • A new default Subscriptions feed on the homepage offers users content based on what videos they watch and which channels they subscribe to (the feed can also be filtered). Users can share videos using Google+ or by opting-in on Facebook, both located on the navigation bar.
  • Channel pages have four new templates that come with a Feed tab showing the channel owner’s activity (highlighting features such as commenting on a video and subscribing to a channel).
  • “These additions, which are more analogous to template options in Tumblr or MySpace rather than Facebook’s one-size-fits-all style, let producers promote their works in the most natural style for what they offer,” suggests the post.
  • The homepage and channel changes are the first significant updates, but TechCrunch adds that YouTube is “also introducing a site-wide design upgrade to all the elements — typography, iconography, etc. It’s separately adding new versions of its Xbox and Google TV applications, that feature magazine-style tile interfaces showing various channels. Finally, the company is touting the success of its advertising platform, saying that it’s seeing strong demand for its new cost-per-click style of video ads.”

Facebook Stats: Average User Age on the Rise and Females Take the Lead

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November 22, 2011
  • A 2011 study conducted by the Pew Internet and American Life Project discovered some interesting statistics regarding current Facebook users.
  • The average age of the Facebook user rose to 38 in 2010 from 33 in 2008.
  • On an average day, 20 percent of users commented on another’s picture, 22 percent commented on another’s status, 15 percent updated their own status, 10 percent sent a private message and 26 percent selected “like” for another’s content.
  • The average user has 229 friends: 22 percent from high school, 9 percent from college, 10 percent from work, 8 percent are immediate family, and 7 percent are people they’ve never met (see infographic for further breakdown).
  • Daily engagement on Facebook by social networking users accounted for 52 percent compared to Twitter’s 36 percent, Myspace’s 7 percent and LinkedIn’s 6 percent. Another noteworthy figure: “Social media users are ‘disproportionately female,’ notes Pew, with women making up 56 percent of social networking sites, 52 percent of email users, and 55 percent of instant message users,” reports Huffington Post.
  • The complete 85-page Pew report is available online.

MySpace Founder Believes Google+ has Facebook on the Defensive

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August 8, 2011
  • Tom Anderson, former founder and president of MySpace, details the key advantages Google+ has over Facebook in a recent guest post on TechCrunch.
  • Anderson suggests Google+ can attract game developers by taking a smaller cut, and may not need any advertising at all. “Google has plenty to gain without ever showing an ad and, put simply, Google doesn’t need the money,” writes Anderson. “Facebook’s got to know this, and it’s got to have them just a little bit concerned.”
  • Facebook is testing out a “real-time” feed, as opposed to its current default “Top News” algorithm (which Anderson has criticized). Facebook is having to deal with complaints from advertisers and app developers. “It seems that the ‘Top News’ stream is killing the virality of advertisers ‘content’ and of apps that are trying to find new users,” he adds.
  • Anderson addresses Google’s decision to block business accounts and suggests both companies have some challenging decisions to make: “How do they balance what’s best for the regular guy (you & me), advertisers (big brands), small local businesses (who can never afford the big spend), platform developers with non-competing services (games & music, which it appears FB won’t get into) and platform developers with potentially competitive services (like business networking and dating, which FB/G+ may want to get into themselves someday).”
  • “Over the long haul (5-10 years), the company that makes the right choices in these areas may just end up winning,” he concludes.

MySpace Efforts May Have Cost News Corp. More Than Millions

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July 1, 2011
  • ETCentric reported earlier in the week that social networking site MySpace would be sold to Irvine-based advertising firm Specific Media for $35 million in cash and stock.
  • Although News Corp. has claimed that its Google ad deals helped curb MySpace losses over the recent years, others suggest a darker picture.
  • The sale of MySpace for a mere 6 percent of its original $580 million purchase price may be yet another chapter in a disappointing tale, one which started with a failed attempt to build an all-service media empire.
  • Ars Technica suggests that when considering the entire picture, including the operating losses over the years, the MySpace acquisition may have cost News Corp. well over $1 billion (read the article for a breakdown of the math).
  • Specific Media, with Justin Timberlake as a backer, is expected to focus on music for MySpace’s new direction.

Social Networker MySpace to Be Sold to California Ad Agency

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June 30, 2011
  • News Corp. is in the process of selling once-popular social networking site MySpace to Specific Media, an Irvine-based ad network.
  • The cash and stock deal is reportedly valued at $35 million — a mere 6 percent of the $580 million News Corp. paid for the site in 2005 (although News Corp. claims it made back its investment earlier from a Google ad deal).
  • The one-time leading social networking destination, MySpace was decimated by the global popularity of Facebook.
  • Specific Media is expected to return MySpace to its music roots as a location to discover new bands and songs.
  • The sale comes in the same week that Google announces its own new networking service, designed to directly challenge Facebook for dominance in the space.
  • Facebook is presently valued at more than $70 billion.

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