As the annual upfront ad sales season begins, Discovery Communications has made it clear it plans on a path to growth through international expansion and digital content for Snapchat and similar platforms. The company recently inked a deal to develop shows for Snapchat’s Discover platform and will also add a Snapchat channel to its sport network Eurosport. It plans Winter Olympics content for the latter outlet. Discovery also is starting a wedding-oriented Amazon channel that takes off from the “Say Yes” franchise. Continue reading Discovery’s Snapchat, Amazon Channels to Extend Franchises

This year’s Augmented World Expo (AWE) in Santa Clara was equal parts augmented and virtual reality. Curtis Hickman of The VOID presented some compelling instances in which physical and psychological misdirection are effective tools for the VR experience. Meta CEO Meron Gribetz demonstrated the sub-millimeter hand tracking accuracy of his company’s AR HMD. Jared Finder provided an update on the core tech components of Google’s Project Tango. Baobab Studios CEO Maureen Fan discussed the importance of image composition and story beats in VR. Highlights from the show floor included the latest ODG AR glasses and waveguide AR displays from Epson and Lumus. Continue reading AWE 2016 Addresses Rapidly Evolving VR and AR Ecosystem

The Discovery Channel has released a mobile app that features virtual reality videos from some of the channel’s most popular shows, including “Mythbusters,” “Gold Rush” and “Survivorman.” The videos can be viewed as 360-degree experiences (via moving the phone), or as VR experiences with Google Cardboard. The videos, which were made by Los Angeles VR network startup Littlstar, are also available on YouTube, Discovery’s VR website, and a dedicated channel on Samsung Gear’s virtual reality video app Milk VR. Continue reading Discovery Releases Mobile App for VR Videos of Popular Shows