Adobe plans to add generative AI capabilities to its Premiere Pro editing platform and is exploring the update with third-party AI technologies including OpenAI’s Sora, as well as models from Runway and Pika Labs, making it easier “to draw on the strengths of different models” within everyday workflows, according to Adobe. Editors will gain the ability to generate and add objects into scenes or shots, remove unwanted elements with a click, and even extend frames and footage length. The company is also developing a video model for its own Firefly AI for video and audio work in Premiere Pro. Continue reading Adobe Considers Sora, Pika and Runway AI for Premiere Pro

NBCUniversal is hoping to kickstart NextGen TV by rolling out a more personalized, hyperlocal viewing experience using ATSC 3.0 in four owned and operated stations in New York, Los Angeles, Philadelphia and Miami. The new service features extra video content and, for advertisers, hyper-targeted buy-in opportunities, dynamic ad-insertions and improved “real-time” audience measurement, the company said at the NAB Show in Las Vegas. NBCU says there are plans to expand NextGen outreach to additional NBC and Telemundo stations in the months ahead, and it will likely feature in NBC’s Paris Olympics summer telecast. Continue reading NBCUniversal Rolls Out NextGen ATSC 3.0 TV in Four Markets

Blackmagic Design has introduced two new attention-getting cameras at NAB 2024 in Las Vegas. The flagship URSA Cine 12K LF (large format) has a new full-frame sensor with 16-stop dynamic range, comes with 8TB of built-in storage, and starts at $14,995. It ships with a Canon EF mount, but also accommodates ARRI PL. Blackmagic will also make the URSA available with a 17K sensor, but has yet to share pricing (though it is expected to cost from $20,000 to $25,000). The $2,995 PYXIS 6K cinema box-style camera offers a choice of three lens attachments: EF, PL or L-mount. Continue reading NAB: Blackmagic Unveils Two New Full-Frame Cine Cameras