SAG-AFTRA Strikes a Deal with Narrativ for AI Voice Replicas
By Paula Parisi
August 23, 2024
August 23, 2024
SAG-AFTRA announced it is teaming with online talent marketplace Narrativ to provide the guild’s 160,000 members with the option of working with the New York-based AI startup to license their voice replicas for use in digital audio advertising. The deal would make it easy for voice actors to be considered for replicant work and get compensated, according to SAG-AFTRA, which emphasizes that performers will control the particulars, including whether to make their voices available, brand approval and fees. Narrativ also represents visual likenesses, but the SAG-AFTRA announcement is limited to voice work. Continue reading SAG-AFTRA Strikes a Deal with Narrativ for AI Voice Replicas