At the Cannes Film Festival’s XR program, VeeR co-founder Jingshu Chen delivered a keynote on monetization of virtual reality, in which she referred to Gartner’s well-known Hype Cycle for Emerging Technologies. She pointed out that Facebook’s 2014 acquisition of Oculus sparked the “peak of inflated expectations,” followed by a downhill path to the “trough of disillusionment” beginning in 2017, when headset sales slumped and some VR companies pulled back. Now, she said, we could be on the upward “slope of enlightenment.” Continue reading Cinematic and Narrative Virtual Reality Tech Moving Forward

Beau Cronin, co-founder of Prior Knowledge and current senior manager of predictive products at Salesforce, recognizes that VR is in the process of transforming from a specialty technology where innovation is driven by small groups of experts, to a general-purpose technology that will tap into a huge, broader market of users and hackers. In a recent article, he postulates that VR today is where the Internet was in 1993, just before Netscape. At that time there was a re-evaluation of all the rules, often done by outsiders. Continue reading Virtual Reality Poised to ‘Cross the Chasm’ to the Wider World