NASCAR has added a new experience that gives spectators a view from race car cockpits with its new “Driver Cam.” Courtesy of TNT Sports and streaming service Max, NASCAR fans were able to see and hear what went on from the driver POV behind the wheel, choosing from among up to 40 vehicles at the 2025 Cook Out Clash at Bowman Gray Stadium in Winston-Salem, North Carolina this past weekend. Viewers can select and monitor up to four simultaneous feeds with an array of specialized video, audio and graphics features for the duration of the NASCAR Cup Series calendar for 2025, exclusively on Warner Bros. Discovery’s Max. Continue reading NASCAR Rolls Out a Cockpit ‘Driver Cam’ Exclusively on Max

Dolby Labs has introduced cloud-based solutions to support clients with real-time, interactive streaming capabilities. The announcement, made from IBC 2024 in Amsterdam, follows Dolby’s July acquisition of streaming tools provider THEO Technologies, which services top sports, media and entertainment companies worldwide. Dolby and THEO promise streaming that is “more interactive, personalized, and delivered with extremely low latency.” Dolby will also offer a new capability, THEOads, providing an advertising environment “that is optimized for the dynamic nature of live content.” Continue reading Dolby to Expand Its Cloud-Based Live Streaming with THEO

FOX, Warner Bros. Discovery and The Walt Disney Company through its subsidiary ESPN are finalizing plans to form a new, multi-league sports streaming service expected to launch this fall. The direct-to-consumer offering would be made available via a new app and subscriptions could also be bundled with existing services like Disney+, Hulu and Max. The media companies launching the joint venture — who will each have one-third ownership of the new platform — have yet to announce a name or pricing model, but said content will be “from all the major professional sports leagues and college sports.” Continue reading Disney, FOX, WBD Finalizing a New Sports Streaming Venture

Madison Avenue continues to scale in the metaverse, which is experiencing a land-grab for the best storefronts as brands like Gap and Nike unveil digital-only versions of their goods competing against — and sometimes collaborating with — digital-first brands like sneaker maker RTFKT and fashion house Fabrikant. Mobile game destination The Sandbox has already sold more than 70 percent of its “land” to businesses including cryptocurrency exchange Binance and video-game maker Atari. Even traditionalists like NASCAR and JPMorgan Chase are pitching virtual tents. The bank has signed a lease in Decentraland, a 3D online world. Continue reading Major Brands Are Starting to Experiment with the Metaverse

FOX is introducing a sports content hub on its free streaming service Tubi. “Sports on Tubi” will add 10 live-streaming sports channels to its existing offerings, including FOX Sports, FOX Deportes, NFL, MLB, beIN Sports Xtra and beIN Sports Xtra en Español, Fubo Sports Network, Pac-12 Insider, Stadium and USA Today SportsWire, as well as channels for the ACC and Real Madrid later this year. The channels, which will only be available in the United States, will debut first on Amazon Fire TV and Roku and Android devices. Continue reading FOX’s Tubi Plans to Expand Sports Programming in the U.S.

Microsoft and the National Basketball Association have inked a multiyear deal to build a consumer-facing digital platform to debut with the 2020-2021 season. The NBA will utilize the tech company’s Azure cloud computing and artificial intelligence capabilities to customize games and experiences. The deal’s terms were not revealed, but it covers all NBA properties including the Women’s National Basketball Association and USA Basketball. To win the deal, Microsoft bested cloud competitors Amazon and Google. Continue reading Microsoft and NBA Sign Multiyear Deal for AI, Cloud Services

With the absence of live sports on TV during restrictions due to the coronavirus, FOX Sports and NASCAR together came up with the idea of virtual races. On March 22, the first ever eNASCAR iRacing Pro Invitational Series race was a huge hit, drawing 903,000 viewers on FS1, making it the highest-rated eSports TV program to date as well as the most-watched broadcast on FS1 since the cancelation of live sports events and broadcasting. As a result, FOX Sports plans to simulcast the remainder of the NASCAR iRacing series on FOX, FS1 and the FOX Sports app. Continue reading With NASCAR, Formula One, Racing Becomes Virtual eSport

According to market research Newzoo, the West’s four largest eSports tournaments on Twitch and YouTube garnered 190.1 million hours of live viewership, up 6.9 percent from a year earlier. That reflected professional eSports’ ELEAGUE Major: Boston for “Counter-Strike: Global Offensive,” The International (“Dota 2”) and the Overwatch League Finals. But not all tournaments fared equally, with the largest event, the League of Legends World Championship dipping from 86 million hours in 2017 to 81.1 million hours this year. Continue reading Major eSports Tournaments Rack Up 190+ Million Live Views

NASCAR and Twitter have inked a deal for all 10 NASCAR Cup Series Playoffs races in 2017 whereby in-car cameras will livestream the races to Twitter. Viewers can access the stream via the auto racing organization’s Twitter handle @NASCAR, nascar.twitter.com, NASCAR’s website and the NASCAR mobile app, with real-time curated tweets presented in a timeline. NBCSN, NBCSports.com and the NBC Sports app will broadcast the races; the first takes place at the Chicagoland Speedway on September 17 with Toyota sponsoring the live stream. Continue reading NASCAR and Twitter Sign Pact to Livestream Playoffs Races

FOX Sports GO is now available on Apple TV, with a full slate of more than 3,000 live events, hundreds of hours of studio content and originals, and a variety of other features. Coverage includes NFL, MLB, UFC, NASCAR, Big 12 and Pac-12 Football, Big East Basketball, FIFA World Cup, and UEFA Champions League soccer. In some areas, viewers will be able to access hometown MLB, NBA and NHL telecasts. Fox previously had an iOS app, but Apple TV viewers will now be able to enjoy multi-screen viewing among other innovations. Continue reading New FOX Sports GO Brings Multi-Screen Viewing to Apple TV

NBC Sports Digital launched a redesigned site that emphasizes live sports broadcasting, including “Sunday Night Football” games. The site, which is live this week, highlights a total of 2,700 streamed-live events this year and 4,000 next year with the Summer Olympic Games in Rio. This year’s live streaming events include NFL games, the Stanley Cup, NASCAR, English Premiere League soccer and Golf Channel content. Although advertising revenue from the website is small relative to linear TV, executives are excited about its prospects. Continue reading Live Streaming Takes Center Stage on New NBC Sports Website

The MLB, NHL and NBA recently teamed up with Time Inc. to launch 120 Sports, an online hub that provides sports video content across a variety of platforms. This announcement followed the launch of NFL Now, a similar digital network that promises football fans the ultimate viewing experience. Both networks are examples of how American sports teams are attempting to keep up with technology, while providing fans with quality viewing experiences on multiple platforms. Continue reading Online Hub Offers Sports Coverage Across Different Platforms

I recently spent an hour with Richard Raddon, co-founder of ZEFR (formerly MovieClips), a Venice, California company that is “connecting fans and franchises for the good of all.” MovieClips was co-founded by Raddon and Zach James about three years ago. The company developed proprietary technology that allowed them to identify content on YouTube. When MovieClips became ZEFR, it shifted its focus to help studios, sports, TV and music videos collect and monetize postings on YouTube. Continue reading ZEFR Helps Content Creators Reach Their Hidden Audience

Tomorrow morning, the Speed and Fuel networks will be transformed into the much-hyped Fox Sports 1 and Fox Sports 2 channels, in a move intended to compete with ESPN. Fox has landed deals with college conferences Pac-12 and Big 12 football and basketball, Big East basketball, NASCAR, the UFC, Major League Baseball, World Cup soccer and, most recently, the U.S. Open golf championship. The TV everywhere companion app Fox Sports Go will not launch concurrently, as it continues its testing phase. Continue reading Fox Takes On ESPN Saturday with Launch of Sports Channels

Media magnate Rupert Murdoch, chairman and CEO of News Corp., has plans to take on ESPN with a new national cable sports network. FOX Sports 1 is expected to launch in August in the United States, with plans to broadcast football, motor sports, baseball and much more. Murdoch hopes that the all-sports network will be as successful in the U.S. as Sky Sports has proven in the United Kingdom. Continue reading FOX Sports 1 to Launch in August: All-Sports Cable Network