Hulu just inked a deal with NBCUniversal that will bring live coverage of NBC and Telemundo-owned stations to its live streaming service. The deal is a coup for Hulu, which, when it unveils its new service later this month, will offer the top four broadcast TV channels. Hulu previously made deals with CBS, Disney-ABC and Fox as well as USA, Syfy, Bravo, E!, MSNBC, CNBC, NBCSN, Sprout and others, for a total of 50 live TV channels. The new deal also allows Hulu to license NBC and Telemundo broadcast affiliates. Continue reading With NBCU Deal, Hulu Will Stream All Top Four Broadcasters

The National Geographic Society and 21st Century Fox have formed a for-profit venture, National Geographic Partners, which includes the National Geographic Channels cable TV group and magazine, other print publications, studios, digital media, maps, children’s media, travel, licensing and e-commerce. Fox’s $725 million purchase price bumps up the National Geographic Society’s endowment to $1 billion, enabling the non-profit organization to double its investment in science, research and education. Continue reading National Geographic and Fox Partner on a New Media Venture

Visible World, a New York specialist in interactive advertising, is testing a smart TV app that alerts viewers when a certain program is about to air, even if they are doing something else such as playing a video game or streaming a movie. TV networks are finding it more difficult to get the word out about their shows, but this app may help to solve that issue. The app may also prove helpful for TV networks in determining how effective their promotions are to TV viewers. Continue reading New Smart TV App Will Remind Viewers When Shows Will Air