Real-time streaming video has been the focus of several companies in recent months, and now bigger players Twitter and Facebook seem to be decisively pulling ahead of independent player Meerkat. Or not, says Meerkat founder Ben Rubin, who disputes the measurement criteria. What we do know is that Twitter’s live video app Periscope now boasts 10 million total accounts, while Meerkat, in May, reported two million accounts. Live video is still, however, a very small percentage of all consumer video on the Internet. Continue reading Twitter and Facebook Widen Streaming Video Gap with Meerkat

Facebook has announced a new set of features that provide users with more control over what they see in their news feeds. The new controls will include a “see first” list, comprised of the family, friends and followed pages that are important to a user and will show up at the top of his/her feed. Users can now access a single list to re-follow multiple people they’ve previously un-followed (ideal for temporarily muting spoilers of your favorite TV shows). Facebook has also added a feature to suggest pages for avid users who run out of fresh content in their feeds. Continue reading Users Now Have More Control Over Their Facebook News Feeds

With nearly 70 million visitors per month, Pinterest is becoming a popular destination for advertisers to reach new audiences, except not in the way that Pinterest intended. Instead of advertising directly through Pinterest via “Promoted Pins,” advertisers have found success in partnering with an array of “Pinfluencers,” individuals that have accrued millions of followers. Advertisers see the influence these individuals have over followers, and are discovering new ways to leverage them as effective marketing tools.  Continue reading Advertisers Opting for Pinterest Influencers Over Pinterest Ads