Sony debuted a campaign this weekend to market 4K entertainment. The promotion — launched by Sony Electronics, Sony Pictures Home Entertainment and Best Buy, in collaboration with National CineMedia — includes a 30-second spot for NCM’s FirstLook pre-show content. The spot features outtakes from “The Amazing Spider-Man 2” (available tomorrow on Blu-ray, DVD and Digital HD) with an emphasis on viewing movies via Sony 4K Digital Cinema projectors in theaters and Sony 4K TVs at home. Continue reading Cross-Promotion Highlights the 4K Entertainment Experience

Each month, almost 100 million people use song-recognition app Shazam. Many shows and ads integrate Shazam to supply special offers or exclusive content. The app now plans to launch Resonate, a sales platform to help television networks monetize the viewers that use second screens while watching television. The platform aims to help network partners exert more control over the messages and content users receive when using Shazam while watching TV.  Continue reading Second Screen: Shazam Unveils Sales Platform for TV Networks

The AMC movie chain filed an IPO last Friday. Through its filing, the company reveals new plans to deal with ticket sales declines. AMC plans to develop its food concessions by expanding its alcohol and food service to more theaters. It also plans to offer assigned seating. The company was purchased by the Chinese conglomerate Dalian Wanda Group for $2.6 billion, and AMC had a $41.1 million profit on $2.69 billion in revenue ending on June 30. Continue reading AMC Theaters Bring Changes to the Movie Going Experience