Facebook Eyes Success with Mobile Ads and Focus on Video

In its Q4 earnings report, Facebook revealed that sales rose 51 percent to $8.81 billion, above the $8.51 billion average analyst prediction. The bump in revenue is largely attributed to advertising on mobile phones. Also, within the space of a year, monthly active Facebook users increased 17 percent to 1.86 billion people, with 1.23 billion checking daily and 1.74 billion accessing the social network via their smartphones. Facebook has now cemented its No. 2 position in the mobile advertising market behind Google. The company is also making a major move into video content. Continue reading Facebook Eyes Success with Mobile Ads and Focus on Video

Alexa, Google Assistant Beset by Zombie Apps, Low Retention

VoiceLabs just released a report that shows Amazon Echo and Google Home, holiday season hits, have problems to overcome in order to achieve mainstream acceptance. Its data reveals only 3 percent of users who enable an Alexa or Google Assistant voice app become active users by the second week, and, of the 7,000+ Alexa Skills voice apps, 69 percent have zero or one customer review, a sign of low to no usage. In comparison, Android and iOS apps have 13 percent and 11 percent retention rates respectively after one week. Continue reading Alexa, Google Assistant Beset by Zombie Apps, Low Retention

Google, Facebook Develop Chatbots via Deep Neural Networks

Microsoft, Google and Facebook are all pursuing chatbots, which will function as virtual assistants, answering questions, responding to requests, and anticipating needs. But building functioning chatbots, which are based on artificial intelligence, is harder than it sounds. To further progress, Google open-sourced one of its natural language tools. Although Facebook hasn’t yet open-sourced it, the company introduced DeepText, a natural language engine that it is just beginning to use with its own services. Continue reading Google, Facebook Develop Chatbots via Deep Neural Networks

Facebook Bot Recommends Movies Based on Your Interests

While Facebook’s bot platform remains in its early stages as developers test potential apps and the challenges involved with natural language processing, a company named And Chill has created a movie recommendation engine that may be ideal for the social platform. Going beyond the basic like/dislike model, the new bot can be accessed through Messenger or SMS and asks each user for specific reasons why he or she likes a given movie. The information is then analyzed by And Chill to provide appropriate recommendations of similar films and links to YouTube trailers. Continue reading Facebook Bot Recommends Movies Based on Your Interests

Google Open Sources Language Tools for Virtual Assistants

Google is open-sourcing SyntaxNet, a neural network framework that provides a foundation for Natural Language Understanding (NLU), and Parsey McParseface, a computer program that helps machines understand written English. Offering the code for free lets anyone develop, modify and distribute it, furthering natural language and potentially making Google’s code the standard. Earlier, Google open-sourced its machine-learning code TensorFlow (which SyntaxNet runs on top of); other companies that have similarly open-sourced code include Amazon and Facebook.

Continue reading Google Open Sources Language Tools for Virtual Assistants

Mics, Sensors, Natural Language Combine for New ‘Earables’

Audio is finally getting attention as an important component of wearables. Microphone companies are integrating MEMS and sensors to create a new category of “earables.” “Fitness bands and smartwatches have dominated thus far, as a source for sensor data,” says TechKnowledge Strategies principal analyst Mike Feibus, who moderated a panel on the topic at the MEMS and Sensors conference at CES. He identified the user interface — in this case, voice — as having the effectiveness to make earables marketable and profitable. Continue reading Mics, Sensors, Natural Language Combine for New ‘Earables’

Apple Quietly Acquires Startup BookLamp: Pandora for Books

Over the weekend news broke that Apple has acquired BookLamp to expand its ebook offerings and better compete with Amazon. The Boise, Idaho-based startup is best known for developing big data-style book analytics services, which could be used by Apple for new iBooks features. BookLamp’s e-reading recommendation service is sometimes referred to as the “Pandora for books.” According to one source, Apple is paying more than $10 million for the startup’s tech and employees. Continue reading Apple Quietly Acquires Startup BookLamp: Pandora for Books

Facebook Turns to Deep Learning to Grow Search Possibilities

Facebook is looking to expand its Graph Search algorithms to account for the use of slang and expressions, and translate them into searchable key words. The company adjusted its search algorithms in January, and the changes mostly worked. The new algorithms signal the beginning of new ways to search user information using natural and nuanced language, and provide more personalized ads. Other tech companies are looking into similar technologies. Continue reading Facebook Turns to Deep Learning to Grow Search Possibilities