The NBA becomes the latest sports league to court digital viewers, launching an app for streaming, personalization and socializing. The app is free to download, and NBA League Pass will be integrated into the app, with promotional pricing of $14.99 per month ($99.99 per season) for a standard package and $19.99 per month ($129.99 per season) for a premium subscription. The NBA App is a product of NBA Digital, the league’s joint venture with Turner Sports, and was built in partnership with Microsoft, the NBA’s cloud and artificial intelligence partner. Continue reading NBA and Microsoft Team on New DTC Mobile Streaming App

Starting next month, new subscribers to YouTube TV will face a $5 monthly increase. The new price will run $40 per month; however, existing subscribers will continue to pay $35. The good news for consumers is that the service announced a major content expansion with new offerings from Turner, NBA TV and MLB Network. The base package now includes Turner networks such as Adult Swim, Cartoon Network, CNN, HLN, TBS, TNT, truTV and Turner Classic Movies. MLB Network and NBA TV will soon join the lineup. Continue reading YouTube TV Adds Turner and Sports Content, Raises Pricing