The NBA announced it plans to stream at least one game each week this season in virtual reality. Available only to NBA League Pass subscribers, the VR streaming will debut October 27 when the Sacramento Kings take on the San Antonio Spurs. “Initially, they will only be accessible by people who own a Samsung smartphone and a Samsung Gear VR headset,” reports The Wall Street Journal, “but the plan is to make the games viewable on other types of VR devices later in the season.” The league, which “plans to have a distinct production crew and even announcing team for the VR broadcasts,” partnered with NextVR to develop an app for accessing the games in virtual reality. Continue reading The NBA Plans to Experiment with VR Streaming This Season

StubHub has become the first ticketing service to be made available on Apple TV. Users of the fourth-gen connected-TV device can now browse, check seating options, and buy tickets to concerts and sporting events through their televisions (although, to make a purchase, explains TechCrunch, “the Apple TV app will redirect users back to your mobile phone to complete the process”). StubHub, which was acquired by eBay in 2007, currently sells tickets via mobile apps for iPad, iPhone, Apple Watch and Android devices. According to Variety, “the company has partnerships with more than 60 teams in the MLB, NBA, NHL, Major League Soccer and NCAA, as well as AEG, AXS and Spectra.” Continue reading StubHub Rolls Out First Ticketing App Available for Apple TV

Competitive videogaming just got a boost when the National Basketball Association’s Philadelphia 76ers acquired a controlling interest in two so-called eSports squads, Dignitas and Apex. The move marks the first time an organization in any of the four major U.S. sports leagues invested in eSports. Prior to this landmark purchase, professional athletes have invested in eSports and both Time Warner’s TBS and Disney’s ESPN have live-broadcast the competitions. Specifics of the 76ers deal were not disclosed. Continue reading In Landmark Deal, 76ers Acquire Stake in Two eSports Teams

Having exited beta, Google’s VR platform Daydream is now available to developers who can use the VR SDK to build virtual reality experiences for Daydream-capable phones and headsets. Daydream is already baked into Android 7.0 (Nougat) and can also integrate with Unity and Unreal game engines. Apps to be available at launch include CNN, HBO, Hulu, IMAX, MLB, NBA, Netflix, The New York Times and The Wall Street Journal, as well as Ubisoft and Electronic Arts games. Daydream was first introduced at Google I/O in May. Continue reading Google Offers Daydream SDK and Unity Support to Developers

Oculus, the NBA and a production company called m ss ng p eces (as in “missing pieces”) just released a 25-minute virtual reality film, “Follow My Lead: The Story of the 2016 NBA Finals.” About the dramatic game between the Cleveland Cavaliers and the Golden State Warriors, the film, narrated by actor Michael B. Jordan, is the NBA’s first major VR effort. Previously, in early 2015, the NBA worked with Samsung to create 360-degree videos, and the Cavaliers’ LeBron James starred in a VR short produced by Felix & Paul. Continue reading NBA, Oculus Release 25-Minute VR “Story of the NBA Finals’

Twitter has introduced a new video-centric app available for Apple TV, Amazon’s Fire TV and Microsoft’s Xbox One as the social platform readies its live-streaming debut of “Thursday Night Football.” The new app “will contain only video, photos and tweets curated by the company,” explains The Wall Street Journal. Live streaming is now a major component of the company’s latest business strategy as evidenced by deals with “the NFL, MLB, the National Basketball Association, National Hockey League and Pac-12 Networks for sports, and Bloomberg News and Cheddar for financial news.” Continue reading Twitter Comes to Apple TV, Fire TV, Xbox in Time for Football

Twitter won a bidding war to live-stream NFL games in a $10 million deal inked in April. Now, this Thursday, the social media company will stream the first such match-up of the 10-game deal, seen as an effort by chief executive Jack Dorsey to revive the company’s dwindling support from advertisers. Viewers can watch the live CBS feed on Twitter’s mobile app and website, with the added value of in-the-moment tweets. Bank of America and Budweiser are two companies that will also stream commercials during the game. Continue reading Twitter to Live-Stream ‘Thursday Night Football’ for First Time

FOX Sports GO is now available on Apple TV, with a full slate of more than 3,000 live events, hundreds of hours of studio content and originals, and a variety of other features. Coverage includes NFL, MLB, UFC, NASCAR, Big 12 and Pac-12 Football, Big East Basketball, FIFA World Cup, and UEFA Champions League soccer. In some areas, viewers will be able to access hometown MLB, NBA and NHL telecasts. Fox previously had an iOS app, but Apple TV viewers will now be able to enjoy multi-screen viewing among other innovations. Continue reading New FOX Sports GO Brings Multi-Screen Viewing to Apple TV

If you’re in the U.S., India, Russia, Canada or Mexico, the next time you want to tweet a photo, the top stickers will come from PepsiCo. The company, which has created almost 50 different stickers, is Twitter’s first partner in promoted stickers. Of those, only eight will be available to Twitter users, specific to 10 countries, including those listed above. In the U.S, Twitter users have the option of two Pepsi cans side by side, smiley emoji, a barbeque grill, and a ballet dancer’s feet clad in red pointe shoes. Continue reading Twitter and Pepsi Ink Deal to Add Promoted Stickers to Photos

After a year-long relationship, the National Football League is now one of Snapchat’s Discover partners, the first sports league to have its own media channel there. Beginning in the fall, the NFL will offer news and behind-the-scenes photos in Snapchat’s animation-friendly format, and also package Live Stories, 24-hour diaries that compile and stitch together photos/video from the league and fans. Live Stories will be created for all 256 regular season games and major events such as the NFL Draft and the Super Bowl. Continue reading NFL, Snapchat Partner for Discover, Live Stories, Advertising

Twitter is looking to strengthen its status as a social destination for sports fans by striking deals with Major League Baseball and the National Hockey League to host live video of games for users who are in out-of-market regions. The move follows a similar agreement with the National Football League that will bring “Thursday Night Football” to Twitter this fall, a partnership with the National Basketball Association to live-stream original programming (but not games), and deals with Pac-12 Networks and Campus Insiders to stream college sports during the 2016-2017 season. Continue reading Twitter Continues its Push to Become Live-Streaming Service

Numerous companies are introducing virtual reality cameras, filling a void that existed a year ago when VR productions were limited to the low-resolution Ricoh camera or custom rigs with multiple GoPro cameras. Among those manufacturers now offering 360-degree cameras are Samsung and LG aiming at the consumer marketplace, and Nokia, Jaunt and Lytro positioned towards the professional market. Kickstarter campaigns are also underway for additional cameras. The latest venture comes from CNET founder Halsey Minor, who is building an end-to-end immersive video system. Continue reading Halsey Minor Seeks to Disrupt VR Production with Live Planet

Sports coverage in virtual reality is gaining momentum. Jaunt VR, NextVR and IM360 have all shown virtual reality applications for professional baseball, basketball, football, soccer and Daytona 500 auto racing. But sports coverage in VR creates new and unique challenges for producers. For example, VR cameras can’t zoom — a common practice in typical sports coverage — meaning the camera has to be as close to the players as possible, easy for boxing but a tougher proposition for, say, football. Continue reading VR Companies Learn the Ropes in Broadcasting Live Sports

With the goal of being a player in live-streaming sports, Twitter is now in conversations with the NBA, Major League Soccer and cable network Turner, say sources. The company already has the rights to stream some of the NFL’s Thursday Night Football games in the fall. And although Twitter couldn’t stream live Wimbledon matches (ESPN holds those rights), it has streamed pre- and post-game material as well as live interviews and analysis. New deals could resemble either of these arrangements. Continue reading Twitter in Talks with NBA, MLS and Turner for Live Streaming

Shortly after Google unveiled its Daydream VR system during its I/O conference, YouTube revealed its plans for a virtual reality app, to be available on Daydream mobile VR devices. YouTube has also been encouraging its content partners to produce 360-degree content by providing VR cameras, in an effort to build up content for its VR app, which will function like YouTube on mobile or a smart TV. The app, which is being built from scratch, will be full-featured and enable access to subscriptions, favorites, search and more. Continue reading YouTube Builds Daydream VR App, Immersive Content Catalog