As Hollywood studios and streaming companies create more content, they are increasingly turning to data to determine how to hit the mark, even for smaller projects aimed at targeted audiences. A number of companies are developing new models for measurements. One such provider is Pilotly, a Silicon Valley startup that provides streaming analytics and audience surveys to help producers create content that attracts viewers. Among its clients are NBCUniversal, ViacomCBS and Netflix. This kind of high-tech approach replaces the traditional focus groups and test screenings. Continue reading Hollywood Uses Streaming Analytics to Collect Audience Data

Snap Inc. just inked a deal with Scripps Networks Interactive (which owns the Cooking Channel, DIY Network, Food Network, Travel Channel, HGTV and others) with plans to produce original versions of hit shows such as “House Hunters” and “Chopped.” The new deal is the latest among media companies aiming to reach Snapchat’s youthful demographics with original shows. ABC, A+E Networks, BBC, Discovery, ESPN, NBCUniversal, the NFL, MGM, Turner and Vice Media are among those that already have original show deals with Snap. Continue reading Scripps Interactive Is Latest to Sign a Content Deal With Snap

Time is launching its People/Entertainment Weekly Network (PEN) today — a streaming, ad-supported video service also available as an app, on numerous Web-connected devices and People’s website. The venture, Time’s latest effort to leverage digital advertising, is free and available to watch live and on-demand, with a focus on celebrities, coverage of popular entertainment franchises (such as “Star Wars” and “Game of Thrones”), live events (such as the Emmy Awards) and human interest stories. Continue reading Time Debuts People/Entertainment Weekly Streaming Network