YouTube, Facebook Step Back from Their SVOD Strategies

Although YouTube made a splash announcing its plans to produce scripted entertainment, the platform is pulling back from that ambition, which it once saw as the tip-of-the-spear for its $12-per-month ad-free YouTube Premium. The arena of Subscription VOD has become more crowded than ever, as Apple, Disney, WarnerMedia’s HBO Max and, next year, NBCUniversal’s Peacock join stalwarts Netflix, Amazon, Hulu and HBO. YouTube chief business officer Robert Kyncl calls the sector “as crowded as L.A. traffic.” Continue reading YouTube, Facebook Step Back from Their SVOD Strategies

Comcast to Invest $2 Billion in Peacock Streaming Service

Comcast chief financial officer Mike Cavanagh announced that the Philadelphia-based telecom giant plans to invest $2 billion in NBCUniversal’s streaming service Peacock during 2020 and 2021, with the expectation that it won’t be profitable for five years. Cavanagh, who spoke at the UBS Global TMT Conference in New York City, added that the spending will represent, at its height, only about 1 percent of Comcast’s annual revenue. Comcast pay-TV subscribers will have free access to Peacock, scheduled to debut in April 2020. Continue reading Comcast to Invest $2 Billion in Peacock Streaming Service

ETC@USC Gears Up For January’s CES 2020 in Las Vegas

When CES 2020 opens on January 7 in Las Vegas, it is almost certain that entertainment will be taking center stage. Where emerging technologies have disrupted media and entertainment on a rollercoaster of change for the past few decades, today’s M&E companies are harnessing technologies, driving innovation, and emerging as disruptors themselves. The days of entertainment as a CES sideshow and a way to light up screens to sell TVs are over. Our team of reporters will be at CES again this year covering the latest news from keynote addresses, product demos and related events. Continue reading ETC@USC Gears Up For January’s CES 2020 in Las Vegas

Netflix Preps For the Onslaught of New Streaming Services

In advance of the debut of Disney+ on November 12, Netflix chief executive Reed Hastings said he admires Disney and plans to subscribe to the new service. In addition to last week’s Apple TV+ launch, WarnerMedia’s HBO Max and NBCUniversal’s Peacock are also set to debut in 2020. Hastings noted that Netflix has always faced streaming competition with YouTube, Hulu and Amazon Prime Video. Predicting that consumers will subscribe to multiple services, he said time spent on each service is the new metric. Continue reading Netflix Preps For the Onslaught of New Streaming Services

Discovery May Target Cord Cutters with Streaming Service

Discovery Inc. revealed yesterday that it is considering a streaming service that would directly offer content from its collection of television channels to U.S. viewers. The company envisions “an opportunity to take content on a broader basis to mount an attack on those who are not existing cable subscribers,” explained CEO David Zaslav during Thursday’s earnings call with Wall Street analysts. Discovery is considering “aggregating all of our content in the U.S. and having something that looks very different.” Such a move would mark a major shift for Discovery, which has been comparatively cautious in providing content to consumers without cable subs. Continue reading Discovery May Target Cord Cutters with Streaming Service

Advertisers Turn to Streaming Services for More User Data

As streaming services proliferate, so does the technology that tracks their viewers. AT&T, Roku, and ad giant Publicis, among others, are harvesting viewers’ email addresses and the devices they use to stream content. Privacy advocates are concerned, with Center for Digital Democracy executive director Jeff Chester calling the practice a “digital daisy chain of data-gathering on viewers.” But advertisers find the opportunity to gather the specific data available with streaming services too appealing to pass up. Continue reading Advertisers Turn to Streaming Services for More User Data

Netflix Remains Confident, Despite Increased Competition

For the second straight quarter, Netflix fell short of its subscriber-growth target. For some, this raises questions about Netflix’s ability to fend off competition in an increasingly crowded market, particularly as traditional media companies continue flooding the space with video-streaming services. On Wednesday, however, Netflix shares rose 8.5 percent based on news that the overall subscriber base did grow in the 3rd quarter, it didn’t lose domestic numbers, and it also saw strong international subscriber growth.

Continue reading Netflix Remains Confident, Despite Increased Competition

Holoride, Ford, Universal Partner for In-Car VR Experience

Tech startup holoride has teamed with Ford Motor Company and Universal Pictures to create an immersive VR experience called “Universal Monsters Presents Bride of Frankenstein holoride.” The complimentary ride is being offered during select dates from October 14 to November 9 at Universal CityWalk Hollywood. “They are rolling it out at the theme park, but it could be featured anywhere because it is GPS-based,” explained ETC’s Phil Lelyveld, who recently previewed the ride with colleague George Gerba. “It adjusts to the location and the route. So it could be a touring experience, could be offered at store openings, etc.” Continue reading Holoride, Ford, Universal Partner for In-Car VR Experience

Quibi Video Platform Inks Deals with ESPN and 60 Minutes

Quibi, the short-form video platform co-founded by Jeffrey Katzenberg and Meg Whitman, signed two new content partners. The Walt Disney Company’s ESPN will provide a daily sports highlights show, which will debut with Quibi’s April launch and be part of that platform’s Daily Essentials. According to Katzenberg, Daily Essentials will curate content and “make it convenient” to viewers. CBS News’ “60 Minutes” will also create “60 in 6,” a version of original news stories condensed into six-minute long episodes specifically for Quibi. Continue reading Quibi Video Platform Inks Deals with ESPN and 60 Minutes

CTA Predicts SVOD, Smart TVs, 5G Will Drive CE Revenue

The Consumer Technology Association (CTA), producers of January’s CES tech confab in Las Vegas, recently projected CE trends for 2020 and beyond after updating its semi-annual U.S. Consumer Sales and Forecasts report. According to Variety Intelligence Platform (VIP), a new division of Variety, key takeaways from the report most relevant to the entertainment industry include subscription video streaming services, smart TVs, 4K tech, gaming and 5G Internet (in addition to related networking options and VR/AR products). CTA anticipates consumer tech retail revenue will reach $415 billion in the U.S. next year, up 5.7 percent from 2018.  Continue reading CTA Predicts SVOD, Smart TVs, 5G Will Drive CE Revenue

TV Execs Push to Include Out-of-Home Viewing in Ratings

Local TV station executives are increasingly aware that viewers watch content on all kinds of devices. Accordingly, NBCUniversal and Hearst have stopped using traditional ratings and switched to total viewer impressions, which will count all the ways a show is viewed. Other local TV groups vowed to do the same by 2020. At the same time, national TV executives also plan to add in those who view shows outside the home, in offices, hotels and the like, into final ratings. Nielsen has long dominated ratings of linear TV viewership. Continue reading TV Execs Push to Include Out-of-Home Viewing in Ratings

NBCUniversal to Launch Peacock Streaming Service in April

In April, NBCUniversal will introduce its streaming service, dubbed Peacock, and join the ranks of other streaming services to debut in the next few months. Apple TV+ will unveil November 1; Disney+ on November 12, and HBO Max from WarnerMedia, also in April. Peacock will have 15,000 hours of content on both its ad-supported and subscription-based services, including complete seasons of some of its most popular shows. In June, said a source, the company paid $500 million to regain rights to “The Office.” Continue reading NBCUniversal to Launch Peacock Streaming Service in April

Streaming Video Competition Heats Up, Threatens Price War

Major entertainment entities entering the streaming video market have collectively spent $2+ billion on classic TV shows as they jockey for position ahead of a looming battle for dominance. The services, which include Apple TV+, Disney+, WarnerMedia’s HBO Max and, newcomer NBCUniversal’s Peacock, are also busy spending money to sign talent for new original programs. All these services are scheduled to launch between November and April; the activity also points to the potential for a price war. Continue reading Streaming Video Competition Heats Up, Threatens Price War

Study Suggests Early Interest in Disney Streaming Service

According to a new study by UBS, more U.S. consumers plan to subscribe to the Disney+ streaming service than the company earlier projected. The study found that 43 percent of respondents plan to subscribe to the service, which is rolling out November 12. Of the 43 percent, UBS learned that 57 percent plan to cancel at least one other subscription service after they sign up for the new Disney offering (37 percent said they would likely cut pay TV; only 19 percent referenced dropping networks such as HBO or Showtime). Meanwhile, Disney revealed that consumers who sign up for the D23 Official Disney Fan Club and are willing to commit to a three-year Disney+ subscription, will be offered a significant discount. Continue reading Study Suggests Early Interest in Disney Streaming Service

Broadcasters File Federal Suit to Stop TV Streamer Locast

CBS, Disney’s ABC, Comcast’s NBCUniversal and Fox are suing non-profit streaming service Locast in U.S. District Court in the Southern District of New York. Locast, funded in part by AT&T, retransmits local television stations without permission, free to consumers. The Supreme Court shut down Aereo, which streamed content without permission in 2014. Locast says its status is legal under the Copyright Act of 1976, because, unlike Aereo, it is a non-profit operating “booster” and “translator stations” that strengthen a TV station’s signal. Continue reading Broadcasters File Federal Suit to Stop TV Streamer Locast