Apple Sports is a new free app for iPhones that delivers real-time scores, stats and more via a GUI designed by Apple. Available to download from the App Store in the U.S., Canada and UK, the app currently tracks Major League Soccer, Premier League soccer, the National Basketball Association, men’s and women’s NCAA basketball, and the National Hockey League, among others. More sports will be added over time, Apple said, mentioning Major League Baseball and the National Football League. The concept is designed to keep fans continuously connected to their favorite teams while driving Apple TV tune-in. Continue reading Apple Sports App Provides Stats, Real-Time Scores and More

Warner Bros. Discovery will begin adding free live sports to its Max streaming service beginning October 5 as a promotional period. Beginning February 29, 2024, subscribers will be charged an additional $10 per month to keep it as part of the new “Bleacher Report Sports Add-On Tier.” Max streaming sports will include Major League Baseball playoff games, regular-season National Basketball Association and National Hockey League games, U.S. soccer and the NCAA men’s basketball March Madness. The sports fee will be in addition to the subscription price for ad-supported or commercial-free Max. Continue reading WBD Will Begin Streaming Live Sports on Max in Two Weeks

YouTube TV is rolling out a new feature aimed at live sports fans. Called “multiview,” it lets people watch up to four different streams at once. Just in time for March Madness, multiview is debuting in early access to select U.S. subscribers and only for sports content, YouTube says, adding that it’s exploring how to apply the quad-screen format across a variety of content and will gradually make it available to more users. Slow-walking the initial launch will allow the platform to collect feedback and improve the feature in time for the fall NFL football season. Continue reading YouTube TV Launches Its ‘Multiview’ Display, Ideal for Sports

ViacomCBS, owner of CBS, Showtimes and Nickelodeon, reported Q1 revenue surged 14 percent year-over-year to $7.41 billion, up from almost $6.5 billion. Its attributable net income also rose 79 percent to $899 million, compared with $501 in the same quarter last year, for $1.42 per share versus last year’s 81 cents a share. The company’s total streaming subscriber base is 36 million, an addition of 6 million global streaming subscribers, and, led by Paramount+, streaming revenue rose 65 percent to $816 million. Continue reading ViacomCBS: Q1 Profit Jumps, More Content for Paramount+

The Entertainment Software Association announced that E3 2020, slated for June 9-11 in Los Angeles, has been canceled. “After careful consultation with our member companies regarding the health and safety of everyone in our industry — our fans, our employees, our exhibitors and our longtime E3 partners — we have made the difficult decision to cancel E3 2020,” explained ESA in a statement. “Following increased and overwhelming concerns about the COVID-19 virus, we felt this was the best way to proceed during such an unprecedented global situation.”  Continue reading E3 Joins Growing List of Canceled Media & Technology Events

The automobile recommendation site Cars.com used to run its advertisements on TV, aimed at a broad swathe of consumers. But since early 2019, the online company began running its ads on streaming TV platforms such as Amazon Fire TV and Roku to target their ads more precisely to people shopping for cars. Targeted advertising is taking off as a trend because many factors now make it possible to more narrowly aim them to relevant viewers. Some of the data now available includes income, purchase history and web-browsing behavior. Continue reading More Marketers Test Targeted Ads on Streaming Platforms

In the age of television, sports fans typically watched their games on the couch or, if they were lucky, in arenas or stadiums. With the advent of virtual reality, however, that paradigm is about to shift. The future of sports promises to be more accessible, interactive, personalized and immersive. The fan might still sit on the couch — or at an office desk — but technologies including the Oculus Go VR headset and Intel’s True View will deliver the game in exciting new angles and a 3D view of everything on the field or court. Continue reading March Madness Live VR App Signals Future for Sports Fans

This week, Turner announced its soon-to-launch service that will allow viewers to watch live sports via subscription and pay-per-game options on web, iOS and Android. Set to go live in April, B/R Live (Bleacher Report Live) plans to provide access to events like “UEFA Champions League and UEFA Europa League, NBA League Pass games, 65 NCAA Championships, PGA Championship, National Lacrosse League, The Spring League, Red Bull Global Rallycross … and others,” reports TechCrunch. Turner bought Bleacher Report in 2012 to cater to millennial audiences.

Continue reading Turner’s B/R Live to Introduce Pay-Per-Game Option for Sports

ESports is booming, having earned $756 million in 2017 and anticipated to reach $1 billion in 2018. Traditional sports leagues are launching eSports leagues and buying eSports franchises, and more than 60 colleges and universities offer eSports programs recognized by the National Association of Collegiate eSports (NACE), while many more have unofficial programs. Colleges are doing everything from supporting student eSport athletes with scholarships and building eSports arenas. UC Irvine actively recruits talented players. Continue reading ESports Popularity Leads to Skyrocketing Revenue, Fanbase

Facebook launched its Watch video platform in the U.S. this summer, to increase viewership of videos on its site, and as a destination for longer-form video that stands apart from Facebook’s News Feed. In the few months it’s been live, Facebook Watch already includes hundreds of shows, including content funded by Facebook such as reality series, docu-series, a dating show and live-streaming weekly Major League Baseball games and NCAA college basketball. Now, Morgan Stanley reports on just how well Watch is performing. Continue reading Advertisers Strategize Response to Facebook’s Watch Platform

ESports is booming on college campuses; 40 colleges created “varsity” eSports programs, with full-time coaches and staff members, official arenas, player recruitment and eSports scholarships. The NCAA, the main organizing body for collegiate sports, is still mulling over whether eSports is a fit for its qualifications as a sport, even as the Big Ten, the Pacific-12 and colleges begin to look more favorably on accepting it as an athletic endeavor. Meanwhile, grassroots groups are working to create an NCAA-like organization. Continue reading Two Groups Vie to Form NCAA-Like Organization for eSports

By the end of 2017, Discovery Communications will have shifted the processing of all its U.S. TV programs and 80 percent of its business systems from its own data centers to the public cloud. Last week, the company distributed Discovery Life and Destination America, among the smallest of its 13 U.S. channels, via Amazon Web Services. By doing so, Discovery is moving away from its reliance on pricey satellite networks and enabling more flexible programming, says the company chief technology officer John Honeycutt. Continue reading Discovery Moves TV and Business Systems Into AWS Cloud

Intel has inked a partnership with the International Olympic Committee through 2024 to showcase its virtual reality, 360-degree video, artificial intelligence and drone technologies. Intel has already been using its VR and other technologies for baseball, basketball and football games, and the deal could help heighten its profile in sports. An internal group started exploring deals last fall. Because TV ratings for the Olympics have been falling, a technology sponsor could help the Games reach a younger demographic. Continue reading Intel to Sponsor Olympics, Showcase VR, AI and Drone Tech

March Madness is now a virtual reality event, thanks to Intel’s TrueVR platform. Moving the games to VR has been a major effort for the company, which has been live-streaming the NCAA Basketball tournament that way since the start of the Sweet 16 round and was just named the official VR provider of college sports for NCAA, Turner Sports and CBS Sports. For the Final Four, Intel will place seven VR rigs, each of which is outfitted with 12 cameras, in the stadium, enabling it to broadcast a spherical view of the action. Continue reading Intel Introduces Virtual Reality to March Madness with TrueVR

StubHub has become the first ticketing service to be made available on Apple TV. Users of the fourth-gen connected-TV device can now browse, check seating options, and buy tickets to concerts and sporting events through their televisions (although, to make a purchase, explains TechCrunch, “the Apple TV app will redirect users back to your mobile phone to complete the process”). StubHub, which was acquired by eBay in 2007, currently sells tickets via mobile apps for iPad, iPhone, Apple Watch and Android devices. According to Variety, “the company has partnerships with more than 60 teams in the MLB, NBA, NHL, Major League Soccer and NCAA, as well as AEG, AXS and Spectra.” Continue reading StubHub Rolls Out First Ticketing App Available for Apple TV