YouTube has added new features to its apps for mobile, Web and TV, including expanded controls for playback speeds, badges, a miniplayer redesign, and the ability to create collaborative playlists. The company is also debuting an authenticity tool. By affixing a “captured with a camera” label, creators can indicate their work is shot with an actual camera, with unaltered visual and audio. Among the general platform improvements that YouTube implements annually, users can now share playlists via link or QR code, and create custom thumbnails for those lists, either by uploading an image or generating one with AI. Continue reading YouTube Expands Features and Adds an Authentication Tool

YouTube is introducing AI detection tools designed to allow people to learn when their face and/or voice are copied and used in third-party videos. As part of the effort, YouTube’s existing Content ID program that protects copyrighted music will expand to include more broad-based voice simulation detection technology. The new tools aim to protect “people from a variety of industries — from creators and actors to musicians and athletes,” according to the company. The Google-owned platform is also coming up with a way to address unauthorized use of its content for training AI models. Continue reading YouTube Adding Tools to Protect Against Unauthorized AI Use

YouTube has released an eraser tool update that makes it easy to remove copyrighted music from videos without disturbing the remaining audio, like dialogue and sound effects. The Erase Song update uses an AI algorithm to detect and remove the offending material, making it more accurate than what had previously been available, as well as easier. Creators whose material has Content ID claims can now excise the objectionable material without having to manually edit and upload a new video, thereby avoiding potential restrictions on where the video is viewable or whether it can be monetized. Continue reading YouTube AI Song Eraser Easily Removes Copyright Material

There are now more than 600,000 users signed up for OpenAI’s ChatGPT Enterprise, up from 150,000 in January of this year. A surge, by any standards, it has sent OpenAI doubling down on the B2B approach as a way to turn artificial intelligence into a profitable business — something it is under some pressure to do in order to satisfy its obligations to investors. The company is also amping up its Custom Model training program, aimed at helping enterprise clients develop individually tailored generative AI technology for specific use cases and applications. Continue reading OpenAI Hopes ChatGPT Enterprise Will Help Drive B2B Profit

In his annual letter about the state of YouTube, CEO Neal Mohan shared that YouTube TV has passed 8 million subscribers in seven years. Mohan also revealed that YouTube viewers watch a daily average of 1 billion hours of the 19-year-old streaming video platform on a TV screen. With more than 3 million channels in the YouTube Partner Program, the platform has in the past three years paid over $70 billion to creators, artists and media companies. Now, as YouTube integrates AI, Mohan envisions developing “entirely new ways of empowering creative expression, managing rights, and driving revenue.” Continue reading Milestone: YouTube TV Surpasses 8 Million Global Subscribers

YouTube is developing a plan for responsible AI that includes creating a framework to compensate recording artists and copyright holders for machine-generated music. YouTube’s Music AI Incubator — with support from early partner Universal Music Group — aims to help singers, songwriters, musicians and producers sort out issues like compensation and intellectual property protections, and work with trade groups and government officials on means of enforcement. YouTube CEO Neal Mohan says creators “have embraced AI to streamline and boost their creative processes,” with YouTube logging “more than 1.7 billion views of videos related to AI tools” this year. Continue reading YouTube Launches Music AI Incubator with UMG as Partner

At its Brandcast Upfront event, YouTube introduced the concept of 30-second unskippable ads for top-performing YouTube content on TVs, drawing comparisons to the linear commercials of old. The company is also starting to test “Pause Experiences,” which are commercials that play on TV screens when viewers pause content. YouTube touted its massive television reach, citing December Nielsen data indicating more than 150 million unique viewers of YouTube and YouTube TV on television sets in the U.S. That data allowed YouTube to claim title to America’s No. 1 most-watched streaming service on TVs. Continue reading YouTube Unveils ‘Unskippable’ 30-Second TV Ads at Upfront

In his first letter to creators, YouTube’s new CEO Neal Mohan emphasized the company’s priority for the year ahead is to keep providing creators with tools to make money. YouTube is also focusing on experiments with generative AI, and alternative formats including Shorts and podcasts. “A little over 15 years ago, I visited a company with an interesting take on digital video. As I walked through YouTube’s small offices above a pizza parlor, I could see the promise of the platform” Mohan reminisced. “In today’s challenging macroeconomic climate, we’re offering opportunities to grow a business on our platform.” Continue reading YouTube CEO Mohan Emphasizes AI, Creators, New Features

After nine years as CEO of the world’s largest video-sharing platform, Susan Wojcicki announced last week that she was stepping down from YouTube, to be replaced by the company’s chief product officer Neal Mohan. The move comes after nearly 25 years of working for parent company Google, where she started as its first marketing manager (founders Larry Page and Sergey Brin famously set up Google’s early office space in Wojcicki’s Menlo Park garage). Wojcicki is known for leading the charge to acquire YouTube, co-creating Google Image Search and helping to launch AdSense, among numerous other accomplishments. YouTube’s number of average daily users has more than doubled under her leadership and content has expanded with new services such as YouTube TV, YouTube Premium and YouTube Music. Continue reading YouTube CEO Wojcicki Steps Down After 25 Years at Google

Over the holidays, the National Football League announced a multi-year deal with Google that will provide YouTube TV and YouTube Primetime Channels with exclusive rights to the NFL Sunday Ticket package, which includes all out-of-market Sunday games broadcast via CBS and FOX. Beginning with the 2023 football season, NFL Sunday Ticket will be available for U.S. consumers “on two of YouTube’s growing subscription businesses as an add-on package on YouTube TV and standalone a-la-carte on YouTube Primetime Channels,” according to Google. The agreement is valued at about $2 billion annually over seven years. Continue reading NFL Sunday Ticket Is Coming to YouTube TV and Primetime

Google’s YouTube revealed a plan to release improvements to its search functionality that will use visual appeal to provide a better sense of what videos contain, making it easier and more efficient for users to find their desired video content. In the YouTube app, both the Android and iOS versions, users will be able to see a snippet of video rather than a mere thumbnail while scrolling through the content. A section below the videos will also show all chapters, if relevant, enabling the user to click on a specific chapter of the video. Continue reading YouTube Adds Visuals and Multi-Language Results to Search

YouTube in unveiling a suite of new features, including the launch of its YouTube Shorts, which will enable users to create short-form vertical videos similar to those featured on video-sharing platform TikTok. The company will also introduce an option for its pay-TV service YouTube TV that will enable subscribers to watch in 4K, stream programs to an unlimited number of devices and download content for offline viewing. YouTube also plans to expand its new e-commerce feature so viewers can buy products from creators’ channels. Continue reading YouTube to Offer a 4K Option and Shorts That Mimic TikTok

Millions of people are watching YouTube for news on the coronavirus. Chief product officer Neal Mohan reported viewership rose 75 percent compared to a year earlier. YouTube reaches more than two billion global viewers every month. But, even as viewership ticks upward, digital advertising has dramatically slowed and advertising rates are plummeting, leaving anyone who makes their living on YouTube in a financially vulnerable position. “Everyone is pausing their campaigns on YouTube,” said YouTube advisor Carlos Pacheco. Continue reading YouTube Sees Leap in Viewership, Yet Decline in Advertising

YouTube has written guidelines to flag videos and comments that insult or demean others over race, gender or sexual orientation directed at anyone including private individuals, public officials and YouTube creators. The company will rely on “raters” to screen videos that have been flagged. YouTube earlier introduced policies to restrict exploitation of children, extremist content and hate speech, but those policies were scrutinized in June when a volatile situation arose between a commentator and a journalist. Continue reading YouTube Takes Next Steps to Enforce Harassment Policies

YouTube and Facebook are looking to compete with other social platforms by offering creators more direct monetization tools. At VidCon in Anaheim, YouTube chief product officer Neal Mohan revealed that the number of YouTube personalities earning five to six figures annually has jumped 40 percent year-over-year. YouTube’s new tools will help these YouTubers earn money directly from their followers. Ahead of VidCon, Facebook hosted its “Facebook Creator Day” in Malibu, during which it showcased monetization tools, including virtual stars that can be gifted to creators and a program that enables fans to pay creators for exclusive content. Continue reading YouTube, Facebook Lure Creators with Monetization Tools