By
Paula ParisiFebruary 28, 2025
Optoma has announced the Photon Go, a tiny ultra short-throw laser projector that throws a 100-inch image from a distance of just 9.8 inches. Releasing in April, the portable device is “designed to bring big-screen entertainment just about anywhere,” the company says, emphasizing the device’s 10 x 6 x 2.5-inch size and 3.8-pound weight — notable because UST projects are not typically very portable. Featuring RGB triple laser technology for vibrant colors and nuanced contrast, the Photon Go “can transform any wall into a screen,” according to the Taiwanese manufacturer. Continue reading Optoma Photon Go: Portable UST Projector with Triple Laser
By
Paula ParisiFebruary 18, 2025
Netflix is thinking about adding video podcasts as an inexpensive way to expand program offerings and boost engagement. The streamer has reportedly been in discussions with agencies in recent months, exploring talent to host talk-based video podcast shows. Netflix execs had previously considered the format but were skeptical it could work on the platform. Having witnessed YouTube’s explosive growth on television screens, which have surpassed mobile and desktop in terms of viewing hours, podcasts are now getting a second look as an entry point to creator-driven content. Continue reading Netflix Explores Podcasts in Push for Creator-Driven Content
By
Rob ScottFebruary 13, 2025
The new Netflix Bites restaurant in the Las Vegas MGM Grand Hotel & Casino offers dishes inspired by popular original streaming movies and TV series. As part of the company’s push into more in-person experiences and new marketing opportunities, Netflix Bites Vegas is scheduled to operate for a year, a residency that follows the popular Netflix Bites pop-up restaurant that was open for six weeks in 2023 in Los Angeles. The Las Vegas eatery kicked off with an exclusive preview event featuring stars from some of the company’s shows alongside executives from Netflix and MGM. Continue reading Netflix Opens a New Themed Restaurant in Las Vegas Casino
By
Paula ParisiJanuary 31, 2025
Netflix has finally added a much-requested Season Download button for iOS that allows subscribers who use iPhones and iPads to download a complete season of episodes with one tap. Whether getting ready for a long flight or just looking to spend an evening binge-watching “Squid Games” or “Bridgerton” on a mobile device, the update provides a convenience. “On a show’s display page, look for the button right next to the Share option. Tap it, and the entire season will start downloading automatically — no more downloading episodes one at a time,” Netflix tells Apple fans. Continue reading Netflix Adds One-Click Full-Season Downloads for iOS Users
By
Paula ParisiJanuary 24, 2025
JMGO’s latest ultra-short throw projector, the O2S Ultra 4K, is “the world’s smallest laser TV” and can throw a 100-inch image from 5.75 inches away, according to the company. At CES 2025, the Shenzhen-based company unveiled the O2S Ultra 4K and two other models — the N3 Ultra Max projector with an AI electric gimbal and optical zoom, and the flagship N1S Ultimate 4K. But it was the sleek and tiny OS2 that captured the attention of many at the show. Its shoebox size and throw ratio of 0.18:1 offers flexible room placement. The 4K resolution, brightness of 2,500 ISO lumens and 110 percent coverage of the BT.2020 color gamut all promise crisp, clear images. Continue reading CES: JMGO’s O2S Ultra 4K Projector Throws 100-Inch Screen
By
Paula ParisiJanuary 23, 2025
Netflix seems determined to test consumers’ price-value tolerance, raising by $2 the price of its premium tier, now $24.99 per month, while raising the cost of the standard ad-supported tier by $1, to $7.99 per month. Its approach is so far working. The news came with an earnings report that indicated new subscribers rose by 18.9 million in Q4, a 44 percent increase to 302 million worldwide members on close of 2024. For the year, revenue grew 16 percent and operating income expanded six points to 27 percent, exceeding $10 billion for the first time in company history. Continue reading Netflix Increases Subscription Prices as Memberships Surge
By
Debra KaufmanJanuary 10, 2025
Mastercard Chief Marketing and Communications Officer Raja Rajamannar is quite clear on his opinion of current marketing practices. “The strategies to get the right consumer insights are totally flawed,” he said. “Every single aspect of marketing has to be reinvented.” In a CES panel on “Revolutionizing Customer Engagement,” Rajamannar and Netflix Vice President of Consumer Products Josh Simon described their partnership efforts to create experiences that engage the fanbase. The discussion, led by influencer.com Chief Executive Ben Jeffries, first focused on why traditional marketing strategies are failing. Continue reading CES: Netflix and Mastercard Partner on ‘Experience’ Marketing
By
Paula ParisiJanuary 9, 2025
A federal appeals court axed the FCC’s net neutrality rules, punctuating a 20-year battle to classify broadband Internet providers as utilities. The Cincinnati-based U.S. Court of Appeals for the Sixth Circuit — with jurisdiction over Kentucky, Michigan, Ohio and Tennessee — said the FCC lacks the authority to prevent ISPs from thwarting access to Internet content. Citing the Supreme Court’s Loper Bright decision from June, the three judge panel wrote that government agencies lack the authority to deploy and administer such regulations. Since Sixth Circuit decisions aren’t precedent in other states, California says it will keep existing rules intact. Continue reading California Backs Net Neutrality, Despite Recent Court Reversal
By
Debra KaufmanJanuary 7, 2025
During the COVID-19 pandemic, gaming enjoyed a tremendous surge in popularity — a high point that has suffered somewhat of a dip in the last year. However, gaming executives are bullish on their 2025 prospects. “During the pandemic we saw double digit growth in mobile, PC and console,” explained Sensor Tower SVP of Gaming & Entertainment Chirag Ambwani. “And now, in the last six months, we’re seeing gaming coming back to growth after that slight dip.” Better, some trends are highlighting the growing importance of gaming, suggest the experts. United Talent Agency’s Michelle Kim moderated a CES panel on Gamevertising to address the latest trends. Continue reading CES: In-Game Sponsorships, Gamified Promos Build Brands
By
Paula ParisiJanuary 7, 2025
Samsung Electronics has teamed with Google on a new spatial sound standard, Eclipsa Audio, that could emerge as a free alternative to Dolby Atmos. On display at CES 2025 in Las Vegas this week, the format is rolling out across Samsung’s line of 2025 TVs and soundbars, and Google will support it on the content side by enabling Eclipsa 3D audio on some YouTube videos this year. Samsung has been a notable holdout on Dolby Vision HDR embracing instead the competing HDR10+. Now the South Korean electronics giant seems to be staking out its own turf in 3D audio, advocating for open source. Continue reading CES: Samsung and Google Team on Spatial Audio Standard
By
Paula ParisiDecember 17, 2024
Amazon is testing a new way to provide viewers with content recommendations with AI Topics, now in limited beta release for Prime Video. AI Topics eschews traditional recommendation algorithms in favor of AI that “discovers” Prime Video content based on a combination of viewing history and personal interests. Users can request “mind-bending sci-fi” or “fantasy quests,” then navigate seamlessly through topics curated for them that appear on the Prime Video home page. Once a topic is selected, movies, series and linear channels will populate alongside additional related topics. Continue reading Amazon Testing ‘AI Topics’ Recommendations for Prime Video
By
Paula ParisiDecember 13, 2024
YouTube’s Playables, a no-download app for light games, is testing a multiplayer feature for select titles. The Playables multiplayer lets users play games in real time with others on the platform. The test kicks off with two games available on both desktop and mobile, “Ludo Club” and “Magic Tiles 3.” YouTube launched Playables to all users in May with more than 75 titles and announced this week that it plans to introduce more features and content in the future. Gaming is a “sizable” viewing market for YouTube, according to Statista, which says its most-subscribed game channels each average about 47 million monthly subscribers. Continue reading YouTube Playables Experiments with Live Multiplayer Gaming
By
Paula ParisiDecember 12, 2024
World Labs, the AI startup co-founded by Stanford AI pioneer Fei-Fei Li, has debuted a “spatial intelligence” system that can generate 3D worlds from a single image. Although the output is not photorealistic, the tech could be a breakthrough for animation companies and video game developers. Deploying what it calls Large World Models (LWMs), World Labs is focused on transforming 2D images into turnkey 3D environments with which users can interact. Observers say that reciprocity is what sets World Labs’ technology apart from offerings by other AI companies that transform 2D to 3D. Continue reading World Labs AI Lets Users Create 3D Worlds from Single Photo
By
Paula ParisiDecember 6, 2024
YouTube’s Global Culture & Trends Report for 2024 is out, providing a snapshot of the year’s trending topics, top songs and leading creators from across the globe. The Paris Olympic Games appeared on 10 of 12 countries’ trending topics lists, “emphatically illustrating that non-digital-native franchises can thrive in a digital culture,” YouTube says. “Deadpool & Wolverine” is another such example. Also hot in 2024, “digital franchises” — independent creator content driven to success by online communities. Examples include Roblox’s viral “Dress to Impress” fashion game and the animated series “The Amazing Digital Circus.” Continue reading YouTube Releases Global Trends, Personalized Music Recaps
By
Paula ParisiNovember 20, 2024
Capitulating to outside pressure, after a barrage of media reports citing unsafe conditions for minors, Roblox is implementing new safeguards. Parents can now access parental controls from their own devices in addition to their child’s device and monitor their child’s screen time. New content labels and improvements to how users under age 13 can communicate on Roblox are additional protections that are now baked into the platform. “We’ve spent nearly two decades building strong safety systems, but we are always evolving our systems as new technology becomes available,” explained the Roblox. Continue reading Roblox Tightens Child Safety Guidelines Amidst Media Outcry